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Brand guides

Know who your
money supports.

How brands treat workers, customers and the environment. Who owns them, what the evidence shows and what it means for your choices.

Independent research on brand conductHow we research

Look behind the brand

90 evidence guides

Browse the full collection below.

Clothing & footwear

Adidas

Adidas examined through worker-rights investigations, wage disclosures and material choices. What its policies establish, and what buyers still cannot verify.

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Clothing & footwear

Gap

Gap’s ethics explained using its own factory findings, outside worker evidence and current sustainability assessment. Progress, gaps and practical buying questions.

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Clothing & footwear

Patagonia

Patagonia has substantial environmental commitments and repair support, but living-wage and waste gaps remain. What the evidence means before buying.

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Clothing & footwear

Reebok

Reebok is no longer owned by Adidas. Understand its operating partners, labour disclosure gaps, material claims and recurring membership before buying.

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Clothing & footwear

Shein

Shein’s ethics go beyond cheap clothes: worker testimony, disputed discount claims, regulatory action and privacy. Findings, company responses and buying implications.

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Clothing & footwear

Uniqlo

Uniqlo’s ethical record examined through recent supplier findings, living-wage gaps and useful repair services. What the Fast Retailing evidence shows.

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Coffee

Caribou Coffee

Caribou Coffee’s sourcing, farm wages, ownership and packaging examined. What Rainforest Alliance certification tells you—and what still needs evidence.

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Coffee

Folgers

Folgers examined through its disputed serving claims, Smucker’s coffee price increases and farmer-support programmes. Evidence without confusing allegations with findings.

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Coffee

Nespresso

Nespresso’s ethics examined beyond the B Corp badge: actual capsule recycling, child-labour remediation, farm incomes and the recurring cost of its coffee systems.

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Coffee

Stumptown Coffee

Stumptown’s direct-trade relationships, sourcing verification and ownership examined. Does its higher coffee price translate into stronger treatment of producers?

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Food & drink

Ben & Jerry's

Ben & Jerry’s has meaningful worker protections, but its foundation faces a funding dispute. We examine what survives the move to Magnum ownership.

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Food & drink

Cheerios

Cheerios examined beyond the healthy-family image: different recipes, a past protein-label settlement, agricultural commitments and General Mills/Nestlé ownership.

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Food & drink

Coca-Cola

Coca-Cola’s recycling commitments, plastic footprint and pricing examined, including the EU action over bottle claims and the limits of its current targets.

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Food & drink

Danone

Danone’s ethics assessed through its plastic lawsuit settlement, dairy methane commitments and the history of Activia health advertising.

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Food & drink

Hellmann's

What Hellmann’s cage-free promise means, what its food-waste study actually tested, and why the announced McCormick deal has not yet changed ownership.

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Food & drink

Lay's

Lay’s 2026 price cuts, a resolved factory strike, a dated allergen recall and PepsiCo’s packaging commitments assessed without confusing parent and product.

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Food & drink

Oreo

Oreo’s vegan claims are only part of its ethics. Examine Mondelēz’s EU competition fine, cocoa programme and forest-rights criticism before buying.

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Food & drink

Pepsi

Pepsi’s ethics examined through PepsiCo’s abandoned reuse target, supply-chain transparency and the dismissed US pricing lawsuit.

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Everyday essentials

Finish

Finish’s water-saving message has support, but it is not a unique product benefit. Examine packaging claims, conservation funding and the cost per clean load.

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Everyday essentials

Tide

Tide’s cold-water savings, dosing instructions, 2024 packaging recall and the PVA debate examined. Compare cost per actual load, not per pod.

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Everyday essentials

Vaseline

Vaseline’s animal-testing position, the limits of cruelty-free claims, generic petroleum jelly comparisons and its Direct Relief partnership examined.

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Luxury

Burberry

Burberry’s UK wage commitments, wider supply-chain gaps, repair services and changed climate deadline examined before you buy.

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Luxury

Chanel

Chanel’s labour disclosures, leather sourcing response and five-year bag warranty examined. What the luxury premium does—and does not—establish.

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Luxury

Coach

Coach and parent Tapestry examined through leather sourcing research, wage evidence, supplier disclosure and the practical limits of bag repairs.

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Luxury

Gucci

Gucci’s ethics examined: an EU pricing fine, worker protections, disputed leather sourcing, animal welfare and Kering ownership. Evidence and company responses.

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Luxury

Michael Kors

Michael Kors ownership, labour safeguards and resale terms examined. Why the failed Coach merger and store-credit payout matter to shoppers.

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Luxury

Valentino

Valentino’s supplier labour case and April 2026 outcome, Mayhoola–Kering ownership and the limits of its fur ban examined for buyers.

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Subscriptions

Apple Music

Does Apple Music pay artists fairly? Examine its dated royalty claim, listening-data policy and subscription rights before deciding where to stream.

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Subscriptions

Audible

Audible’s 2026 creator-payment changes, AI narration, expiring credits and ownership limits explained for listeners who want their money to matter.

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Subscriptions

ChatGPT Plus

Examine ChatGPT Plus through creator consent, privacy controls, changing usage limits and responsibility for errors. Paying does not resolve the ethical trade-offs.

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Subscriptions

Claude Pro

Claude Pro examined through the Anthropic copyright settlement, training-data choices and metered usage. A safety reputation is not an ethical guarantee.

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Subscriptions

Disney Plus

Disney+ examined through its 2026 California privacy settlement, children’s-data concerns and the workers behind streaming. Family branding is not a guarantee.

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Subscriptions

Microsoft 365

Microsoft 365’s Australian subscription dispute, Copilot data policy and storage dependence examined. Understand what you pay for and what leaving involves.

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Subscriptions

Peacock

Peacock’s ad exceptions, viewing-data uses, household restrictions and changing ownership examined. Decide what the subscription is really worth to you.

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Subscriptions

Spotify Premium

Spotify’s royalty threshold, paid discovery incentives and podcast advertising examined. What Premium does—and does not—change for musicians and listeners.

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Subscriptions

Super Duolingo

Duolingo’s AI labour controversy, learning incentives, privacy disclosures and subscription renewal rules examined before you pay for Super.

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Subscriptions

iCloud Plus

iCloud+ privacy depends on encryption settings and location, not just payment. Examine UK restrictions, recovery risks and storage dependence.

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Phones & computers

Apple MacBook

MacBook repair barriers, parts availability and recycled-material claims examined. What matters more than a green label when choosing an Apple laptop.

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Phones & computers

Apple iPhone

Examine iPhone factory labour allegations, Apple’s supplier controls, battery repair and privacy rights before buying or replacing your phone.

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Phones & computers

HP laptops

HP laptop ethics examined through supplier audit results, repair support, mineral sourcing and carbon claims. Why the exact model matters more than the logo.

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Phones & computers

Microsoft Surface

Surface repair improvements deserve credit, but model-specific support dates and Windows Recall privacy choices matter when choosing a laptop or tablet.

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Phones & computers

Motorola

Motorola phones belong to Lenovo. Examine security support, genuine repair parts, privacy choices and supplier oversight before choosing a model.

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Coffee

Costa Coffee

Who owns Costa Coffee, what its certified beans mean, and how customer safety, workplace pay gaps and reusable-cup rewards change the ethical picture.

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Phones & computers

Samsung Galaxy

Samsung Galaxy phones assessed on software support, repair costs, supply-chain labour and AI privacy. Why the exact model matters more than the badge.

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Clothing & footwear

Zara

Who owns Zara, what its cotton controversy establishes, and whether wage agreements and paid repairs change the case for buying less fast fashion.

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Clothing & footwear

H&M

H&M’s own worker figures, Dutch sustainability-claim commitments and clothing collection explained, alongside Persson family control and practical buying questions.

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Phones & computers

Google Pixel

Google Pixel ethics examined: seven-year updates, battery remedies, repair access and Gemini data controls. What changes between Pixel generations?

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Coffee

Dunkin’

Dunkin’s ownership, child-labor findings at a franchisee, coffee verification and dairy-alternative pricing explained without treating every store alike.

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Clothing & footwear

Nike

Nike’s wage commitments, ownership, material claims and US defect cover examined. What the evidence means before paying for another pair.

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Clothing & footwear

Primark

Primark’s wage-gap findings and wash-testing results examined, with a clear account of its proposed demerger and what low prices do not tell you.

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Clothing & footwear

Lululemon

Lululemon’s recruitment-fee remediation, Texas investigation and current product response examined, alongside ownership and the limits of its Quality Promise.

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Phones & computers

Fairphone

Fairphone’s repairable design and living-wage bonuses examined alongside mineral credits, support promises and privacy choices. Is it worth the compromise?

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Coffee

Lavazza

Lavazza’s family ownership, price pressures, employee benefits and a misleading compostability ad: what matters when choosing its coffee or capsules.

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Phones & computers

Dell Laptops

Dell laptop ethics assessed through repair manuals, supplier scrutiny and a misleading-discount court outcome. What to check beyond the advertised saving.

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Phones & computers

Lenovo Laptops

Lenovo’s repairable ThinkPads assessed alongside factory working hours, software privacy and its Superfish settlement. Why one good model cannot clear a brand.

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Coffee

illy

Examine illy’s family ownership, B Corp certification, coffee sourcing disputes and capsule recycling—and what its premium price actually proves.

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Coffee

Tim Hortons

Who owns Tim Hortons, what happened after its app privacy breach, and how franchise accountability and reusable cups affect your everyday coffee.

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Food & drink

KitKat

KitKat’s US licence, UK cocoa programme, Fairtrade departure and recycled-plastic claims explained—with the limits behind the headline numbers.

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Clothing & footwear

New Balance

New Balance’s domestic manufacturing claim, wage-data commitments and Reconsidered resale scheme examined without confusing country of origin with an ethical guarantee.

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Clothing & footwear

Puma

Puma’s living-wage numbers examined with their actual coverage, alongside unfinished worker cases, RE:FIBRE claims and the proposed Anta share purchase.

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Clothing & footwear

ASICS

Assess ASICS worker-rights disclosures, ownership, shoe carbon labels and US warranty limits before paying for your next pair.

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Clothing & footwear

Converse

Converse’s worker-pay evidence, Nike ownership, recycled packaging and care guidance explained before buying another pair of Chucks.

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Clothing & footwear

Vans

Understand Vans ownership, living-wage evidence, the checkerboard sustainability label and the difference between skate and lifestyle shoes.

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Phones & computers

ASUS Laptops

ASUS laptops assessed on warranty accountability, repair value, onboard memory, factory working hours and data collection. What its service promises establish.

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Phones & computers

Acer Laptops

Acer’s Vero sustainability claims examined: recycled chassis materials, carbon credits, repair access and supplier overtime. Separate current laptops from future promises.

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Phones & computers

PlayStation

PlayStation assessed on digital refunds, disc access, recurring charges, player privacy and Sony’s supplier record. What buying into the platform means.

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Food & drink

Cadbury

Look beyond Cadbury’s heritage: Cocoa Life monitoring, parent-company competition findings, changing pack sizes and the ingredients in Dairy Milk.

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Phones & computers

Nintendo Switch

Nintendo Switch and Switch 2 assessed on controller repairs, digital game lending, game-key cards and factory conditions. The limits behind the family-friendly image.

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Food & drink

Lindt

Lindt’s premium price examined through farmer commitments, a 2026 child-labour marketing lawsuit, chocolate quality claims and seasonal markups.

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Phones & computers

Xbox

Xbox assessed on Microsoft’s worker record, the children’s privacy settlement, repair access and announced cloud gaming limits. What owners should know.

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Food & drink

Ferrero Rocher

What Ferrero Rocher’s hazelnut traceability and redesigned plastic boxes prove—and what they leave unanswered about workers, recycling and value.

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Subscriptions

Amazon Prime

Amazon Prime assessed on the subscription settlement, warehouse safety, privacy and whether the bundle really saves you money. Includes current refund information.

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Subscriptions

Netflix

Netflix assessed on writers’ negotiated pay, its Dutch privacy fine, household restrictions and cancellation. What a subscription supports and where control is limited.

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Subscriptions

YouTube Premium

YouTube Premium assessed on creator revenue, announced monetisation changes, children’s privacy and cancellation. What paying removes—and what it does not.

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Clothing & footwear

The North Face

The North Face’s wage evidence, missed materials target, down standard and US warranty explained, including how Renewed differs from new gear.

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Clothing & footwear

Timberland

Explore Timberland’s ownership, worker-pay evidence, regenerative material claims and the repair questions that determine whether boots offer lasting value.

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Food & drink

Nutella

Nutella’s ingredients, palm-oil sourcing and hazelnut market influence examined—plus what breakfast advertising and the price per jar can hide.

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Clothing & footwear

Levi’s

Examine Levi’s ownership, its missed water target, worker representation and the repair services that can extend the life of your jeans.

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Clothing & footwear

Crocs

Understand Crocs ownership, factory oversight, what bio-circular material claims mean, and how heat damage and outlet ranges affect value.

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Subscriptions

Proton VPN

Proton VPN assessed on foundation ownership, independent audit scope, account data and cancellation. A privacy case with clear limits—not an anonymity guarantee.

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Food & drink

Mars bars

What a smaller Mars bar means for value, how its cocoa sourcing works, and why paper packaging trials do not settle its environmental impact.

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Food & drink

McDonald’s

Who sets McDonald’s prices and wages? Follow franchise fees, local employment responsibility, value-menu conditions and a recent workplace settlement.

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Food & drink

KFC

KFC’s UK chicken-welfare pledge changed. Compare the company’s explanation, reported animal outcomes, British sourcing claims and surplus-food work.

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Subscriptions

NordVPN

NordVPN’s privacy assurance, misleading advertising ruling and renewal terms examined. Understand what protection you buy and how to avoid unwanted charges.

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Food & drink

Burger King

Follow Burger King’s ownership, a contested 2026 franchise labour case, beef emissions and the limits of its plant-based menu claims.

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Privacy policy