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Brand guides

Know who your
money supports.

How brands treat workers, customers and the environment. Who owns them, what the evidence shows and what it means for your choices.

Independent research on brand conductHow we research

Look behind the brand

45 evidence guides

Browse the full collection below.

Clothing & footwear

Adidas

Adidas examined through worker-rights investigations, wage disclosures and material choices. What its policies establish, and what buyers still cannot verify.

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Clothing & footwear

Gap

Gap’s ethics explained using its own factory findings, outside worker evidence and current sustainability assessment. Progress, gaps and practical buying questions.

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Clothing & footwear

Patagonia

Patagonia has substantial environmental commitments and repair support, but living-wage and waste gaps remain. What the evidence means before buying.

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Clothing & footwear

Reebok

Reebok is no longer owned by Adidas. Understand its operating partners, labour disclosure gaps, material claims and recurring membership before buying.

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Clothing & footwear

Shein

Shein’s ethics go beyond cheap clothes: worker testimony, disputed discount claims, regulatory action and privacy. Findings, company responses and buying implications.

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Clothing & footwear

Uniqlo

Uniqlo’s ethical record examined through recent supplier findings, living-wage gaps and useful repair services. What the Fast Retailing evidence shows.

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Coffee

Caribou Coffee

Caribou Coffee’s sourcing, farm wages, ownership and packaging examined. What Rainforest Alliance certification tells you—and what still needs evidence.

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Coffee

Folgers

Folgers examined through its disputed serving claims, Smucker’s coffee price increases and farmer-support programmes. Evidence without confusing allegations with findings.

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Coffee

Nespresso

Nespresso’s ethics examined beyond the B Corp badge: actual capsule recycling, child-labour remediation, farm incomes and the recurring cost of its coffee systems.

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Coffee

Stumptown Coffee

Stumptown’s direct-trade relationships, sourcing verification and ownership examined. Does its higher coffee price translate into stronger treatment of producers?

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Food & drink

Ben & Jerry's

Ben & Jerry’s has meaningful worker protections, but its foundation faces a funding dispute. We examine what survives the move to Magnum ownership.

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Food & drink

Cheerios

Cheerios examined beyond the healthy-family image: different recipes, a past protein-label settlement, agricultural commitments and General Mills/Nestlé ownership.

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Food & drink

Coca-Cola

Coca-Cola’s recycling commitments, plastic footprint and pricing examined, including the EU action over bottle claims and the limits of its current targets.

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Food & drink

Danone

Danone’s ethics assessed through its plastic lawsuit settlement, dairy methane commitments and the history of Activia health advertising.

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Food & drink

Hellmann's

What Hellmann’s cage-free promise means, what its food-waste study actually tested, and why the announced McCormick deal has not yet changed ownership.

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Food & drink

Lay's

Lay’s 2026 price cuts, a resolved factory strike, a dated allergen recall and PepsiCo’s packaging commitments assessed without confusing parent and product.

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Food & drink

Oreo

Oreo’s vegan claims are only part of its ethics. Examine Mondelēz’s EU competition fine, cocoa programme and forest-rights criticism before buying.

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Food & drink

Pepsi

Pepsi’s ethics examined through PepsiCo’s abandoned reuse target, supply-chain transparency and the dismissed US pricing lawsuit.

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Everyday essentials

Finish

Finish’s water-saving message has support, but it is not a unique product benefit. Examine packaging claims, conservation funding and the cost per clean load.

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Everyday essentials

Tide

Tide’s cold-water savings, dosing instructions, 2024 packaging recall and the PVA debate examined. Compare cost per actual load, not per pod.

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Everyday essentials

Vaseline

Vaseline’s animal-testing position, the limits of cruelty-free claims, generic petroleum jelly comparisons and its Direct Relief partnership examined.

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Luxury

Burberry

Burberry’s UK wage commitments, wider supply-chain gaps, repair services and changed climate deadline examined before you buy.

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Luxury

Chanel

Chanel’s labour disclosures, leather sourcing response and five-year bag warranty examined. What the luxury premium does—and does not—establish.

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Luxury

Coach

Coach and parent Tapestry examined through leather sourcing research, wage evidence, supplier disclosure and the practical limits of bag repairs.

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Luxury

Gucci

Gucci’s ethics examined: an EU pricing fine, worker protections, disputed leather sourcing, animal welfare and Kering ownership. Evidence and company responses.

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Luxury

Michael Kors

Michael Kors ownership, labour safeguards and resale terms examined. Why the failed Coach merger and store-credit payout matter to shoppers.

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Luxury

Valentino

Valentino’s supplier labour case and April 2026 outcome, Mayhoola–Kering ownership and the limits of its fur ban examined for buyers.

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Subscriptions

Apple Music

Does Apple Music pay artists fairly? Examine its dated royalty claim, listening-data policy and subscription rights before deciding where to stream.

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Subscriptions

Audible

Audible’s 2026 creator-payment changes, AI narration, expiring credits and ownership limits explained for listeners who want their money to matter.

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Subscriptions

ChatGPT Plus

Examine ChatGPT Plus through creator consent, privacy controls, changing usage limits and responsibility for errors. Paying does not resolve the ethical trade-offs.

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Subscriptions

Claude Pro

Claude Pro examined through the Anthropic copyright settlement, training-data choices and metered usage. A safety reputation is not an ethical guarantee.

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Subscriptions

Disney Plus

Disney+ examined through its 2026 California privacy settlement, children’s-data concerns and the workers behind streaming. Family branding is not a guarantee.

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Subscriptions

Microsoft 365

Microsoft 365’s Australian subscription dispute, Copilot data policy and storage dependence examined. Understand what you pay for and what leaving involves.

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Subscriptions

Peacock

Peacock’s ad exceptions, viewing-data uses, household restrictions and changing ownership examined. Decide what the subscription is really worth to you.

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Subscriptions

Spotify Premium

Spotify’s royalty threshold, paid discovery incentives and podcast advertising examined. What Premium does—and does not—change for musicians and listeners.

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Subscriptions

Super Duolingo

Duolingo’s AI labour controversy, learning incentives, privacy disclosures and subscription renewal rules examined before you pay for Super.

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Subscriptions

iCloud Plus

iCloud+ privacy depends on encryption settings and location, not just payment. Examine UK restrictions, recovery risks and storage dependence.

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Phones & computers

Apple MacBook

MacBook repair barriers, parts availability and recycled-material claims examined. What matters more than a green label when choosing an Apple laptop.

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Phones & computers

Apple iPhone

Examine iPhone factory labour allegations, Apple’s supplier controls, battery repair and privacy rights before buying or replacing your phone.

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Phones & computers

HP laptops

HP laptop ethics examined through supplier audit results, repair support, mineral sourcing and carbon claims. Why the exact model matters more than the logo.

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Phones & computers

Microsoft Surface

Surface repair improvements deserve credit, but model-specific support dates and Windows Recall privacy choices matter when choosing a laptop or tablet.

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Phones & computers

Motorola

Motorola phones belong to Lenovo. Examine security support, genuine repair parts, privacy choices and supplier oversight before choosing a model.

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