Google vs Microsoft: Which Company Is More Ethical?
Google and Microsoft dominate search, cloud and AI. We compare their records on privacy, workers, military contracts, climate and community impact.
Research archive
Company comparisons
Compare companies’ conduct across workers, communities, technology and the environment.
43 articles
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ESG vs Ethical Investing: What's the Difference? (2026)
ESG, ethical investing, SRI and impact investing get used interchangeably, but they measure different things. ESG scores company risk; ethical investing reflects your values. Here is the distinction that matters.
Lululemon vs Nike: Which Activewear Brand Is More Ethical?
Lululemon and Nike both sell premium activewear and both carry negative records on labour and the environment. We compare the evidence value by value.
Tesco vs Sainsbury's: Which UK Supermarket Is More Ethical?
Tesco and Sainsbury's dominate the British grocery aisle. We compare them across 11 values to answer which is the more ethical supermarket, and why the answer is not straightforward.
Ryanair vs easyJet: Which Budget Airline Is More Ethical?
Europe's two largest low-cost carriers face the same scrutiny over emissions, labour and green marketing. We compare Ryanair and easyJet across eleven ethical values to see which holds up.
Delta vs United vs American: The Most Ethical US Airline (2026)
We score Delta, United and American across eleven values. Delta leads on integrity, American trails on pay, and all three share the same environmental and data problems.
Verizon vs AT&T vs T-Mobile: Which Carrier Is Most Ethical? (2026)
A values-by-values comparison of the three largest US carriers on data privacy, labour, breaches, and surveillance contracts. None of them scores well where it matters most.
JPMorgan vs Goldman Sachs: Which Is More Ethical? (2026)
Two Wall Street titans, both negative on honesty. But Goldman is significantly worse across the board. The full data comparison.
Home Depot vs Lowe's: Which Is More Ethical? (2026)
Two near-identical big-box home-improvement chains diverge sharply on integrity, sourcing, and product health. We compare Home Depot and Lowe's across eleven values.
CVS vs Walgreens: Which Pharmacy Chain Is More Ethical? (2026)
Both chains paid billions in opioid settlements and score positive on health access yet negative on business conduct. We compare CVS and Walgreens across eleven values.
McDonald's vs Burger King: Which Fast Food Giant Is More Ethical?
We compared McDonald's and Burger King's owner across 11 values. McDonald's scores negative on every one. RBI looks cleaner in places, but mostly because the evidence is thinner.
Visa vs Mastercard: Which Payments Giant Is More Ethical? (2026)
Two near-identical payment networks, two very different conduct records. Visa scores positive on every value we track; Mastercard carries a negative mark on honest business. Here is what separates them.
NVIDIA vs AMD: Which Chipmaker Is More Ethical? (2026)
Two AI-chip giants, two ethical records. We compare NVIDIA and AMD across 11 values to see which is the more defensible holding after the June 2026 selloff.
Shein vs Temu: Which Is Worse? An Ethics Comparison
Shein scores negative on all nine dimensions Mashinii evaluates. Temu's parent PDD Holdings looks cleaner on paper, but most of its zeros reflect thinner verified evidence, not better conduct. Here is what the record actually shows.
Boeing vs Airbus: An Ethics Comparison Built From Court Filings
Boeing and Airbus split the commercial aviation market between them, but their ethics records diverge sharply. We compare both companies across eleven values using court filings, regulatory actions, and settlement records rather than self-reported ESG disclosures.
P&G vs Colgate: Which Is More Ethical? (2026 Household Brands)
P&G averages -2. Colgate averages -7. Both make products in your bathroom. Their ethical profiles go in opposite directions.
Rivian vs Tesla: Which Is More Ethical? (Neither Is 'Green')
Both EV darlings market themselves as the green choice. Both score negative overall. Tesla's worst is fair pay. Rivian's worst is honesty.
Marriott vs Delta: Which Travel Stock Is More Ethical?
Planning a holiday? Marriott is five times worse than Delta on ethics. The hotel chain fails on tech, honesty, and climate. The airline only fails on climate.
Intel vs AMD: Which Is More Ethical? (2026 Chip Comparison)
Intel and AMD make competing chips. But Intel scores +40 on Fair Pay and Fair Trade while AMD hovers near zero on almost everything.
Costco vs Walmart: Which Is More Ethical? (2026 Retail Comparison)
Costco and Walmart both average around -9. But Walmart scores +50 on one value and -40 on another. The profiles could not be more different.
OpenAI vs Anthropic: Ethics Compared (ChatGPT vs Claude)
OpenAI vs Anthropic, on ethics. ChatGPT and Claude scored across eleven dimensions drawn from court filings, regulatory enforcement and investigative reporting. The data does not flatter either company.
ESG Ratings vs Court Records: Why They Disagree (2026)
We compared ESG ratings from MSCI and Sustainalytics against court filings, regulatory penalties, and investigative journalism for six of the world's largest companies. The gap between ESG ratings and documented conduct is measurable, and it affects how portfolios are constructed.
HSBC vs Barclays: Which UK Bank Is More Ethical? (2026)
Both HSBC and Barclays dominate UK banking, but their integrity records tell very different stories. We compared them across fossil fuel financing, money laundering, arms links, and fair business practices using court filings and investigative reports.
Pfizer vs Johnson & Johnson: Which Pharma Giant Is More Ethical?
Two of the world's largest pharmaceutical companies, scored head-to-head on integrity using court filings, regulatory penalties, and investigative reports. One scores -60 on health access. The other supports over 100 community health organisations.
The Evidence Brief