MASHINIi

YOC AG.

YOC.XETRA | Advertising

YOC AG is a technology company that specializes in digital advertising. It develops and provides software for programmatic advertising, enabling advertisers to optimize their campaigns and reach their target audiences effectively. The company's core offerings include its VIS.X platform, which uses a...Show More

Ethical Profile

Mixed.

Ethical scrutiny for YOC AG, a digital advertising technology company, centers on its data practices. Critics suggest its core business model, processing user data for targeted advertising, fundamentally conflicts with 'Safe & Smart Tech' principles, raising inherent privacy risks and concerns about algorithmic bias. While anti-bribery and whistleblowing policies are mentioned, effectiveness details are scarce. YOC AG also exhibits a low SDG Transparency Score across environmental and social categories. A partnership with PLANTED.GREEN aims to reduce carbon footprint via tree planting. However, comprehensive data on worker respect, ethical sourcing, or broader environmental impact is largely insufficient.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-50
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech10
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

YOC AG is a technology company specializing in digital advertising.

1
The provided articles, including general terms of business and company profiles, do not contain any specific, concrete data points related to health impact, health products, or health-related initiatives. Multiple articles explicitly state that sustainability data is unavailable for YOC AG.
2
Therefore, all KPIs are scored as '0' (Not Applicable or Neutral Impact) because the company's core business activities do not directly intersect with the health-related criteria defined in the rubric, and there is no evidence of positive or negative health impacts or related programs.

Fair Money & Economic Opportunity

0

YOC AG is a technology company specializing in digital advertising.

1
The provided articles detail its financial performance, technology investments, and business expansion, but do not contain any information related to financial services, lending, or deposit activities. Therefore, none of the KPIs under the 'Fair Money & Economic Opportunity' value, which specifically assesses financial institutions and their impact on financial inclusion, can be scored based on the evidence.

Fair Pay & Worker Respect

0

No specific, quantitative data was provided across the articles to assess YOC.XETRA against the defined KPIs for Fair Pay & Worker Respect. While some articles discussed CEO compensation and general compliance with remuneration systems, they did not offer metrics such as living wage coverage, CEO-median pay ratio, collective bargaining share, safety incident rates, pay equity ratios, worker engagement scores, turnover rates, labor violation incidents, insecure contract share, or health insurance coverage.

1

Fair Trade & Ethical Sourcing

0

YOC AG is a technology company specializing in digital advertising and software development.

1
This business model indicates that the company does not procure or trade physical commodities, which means it has no material sourcing of at-risk inputs, no supplier base requiring welfare or sourcing audits, no exposure to upstream labor practices, and no supply chain tiers to map for physical goods. Consequently, no fair-trade certifications, audit frequencies, forced/child labor incidents, traceability data, or remediation processes related to physical sourcing are applicable or evidenced.
2

Honest & Fair Business

-50

YOC AG has a Whistleblowing Policy and an Anti-Bribery and Anti-Corruption Policy in place.

1
However, the provided articles do not offer any specific details regarding the strength, scope, enforcement, training, or effectiveness of these policies, such as whether they include hotlines, independent investigation processes, or cover all operations.
2
Therefore, these policies are scored at a basic level due to the lack of further information.

Kind to Animals

0

YOC AG is a technology company specializing in digital advertising, providing software and platforms.

1
Its core business model does not involve physical products, animal testing, animal-derived ingredients, animal husbandry, or direct impact on wildlife habitats.
2
Therefore, all KPIs related to animal welfare, testing, sourcing, and conservation are not applicable to the company's operations, as explicitly defined by the 'N/A' tiers in the rubric.

No War, No Weapons

0

No evidence available to assess YOC AG on No War, No Weapons.

Planet-Friendly Business

0

The provided articles do not contain specific, quantitative data points for YOC.XETRA regarding its planet-friendly business practices. Article 0 discusses general environmental impacts of data centers but does not link them to YOC.XETRA's specific operations or metrics.

1
Article 1 focuses on YOC.XETRA's financial performance.
2
Article 2 provides an SDG Transparency Score of 2.2 for YOC AG, but this is not a direct metric for any of the defined KPIs in the rubric.
3

Respect for Cultures & Communities

0

No specific, concrete data points related to YOC AG's respect for cultures and communities were found across the provided articles. The documents primarily focus on financial performance, business operations, or general diversity and inclusion metrics not specific to the company's engagement with cultural or community aspects.

Safe & Smart Tech

10

YOC AG encrypts all personal data transmitted using TLS (Transport Layer Security).

1
The company integrates privacy principles into its operations, requiring partners to provide a Consent Management Platform (CMP) that complies with IAB Europe's Transparency & Consent Framework (TCF) policies, and implementing measures to prevent other service providers from matching user IDs (privacy by design).
2
YOC also practices data minimization, deleting Google Analytics personal data after 12 months and Google Ads cookies after 30 days, and anonymizing IP addresses by default in Google Analytics 4.
3
The company adheres to GDPR and TDDDG, relying on the Transatlantic Data Privacy Framework (DPF) for data transfers to the USA when recipients are certified, and using EU standard contractual clauses for other third-country transfers.
4
Users are provided with rights to withdraw consent, access, correct, delete, restrict processing, and port their data, and can object to processing or complain to a supervisory authority.
5
The company's VIS.X® platform enables automated trading of ad formats in real-time.
6

Zero Waste & Sustainable Products

0

The provided articles do not contain specific, concrete data points for any of the KPIs related to Zero Waste & Sustainable Products. The financial report () explicitly states a lack of data on waste diversion or sustainable products.

1
and also confirm a general absence of sustainability data for the company, with specifically stating 'Sustainability data is currently not available for YOC.DU'.
2
mentions a partnership for carbon footprint reduction and tree planting, but provides no quantitative data on waste, recycling, or sustainable products.
3

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.