MASHINIi

Perion Network Ltd.

PERI.US | Advertising

Perion Network Ltd. is a global technology company that delivers advertising solutions to brands and publishers. The company operates through two main segments: Search Advertising and Display Advertising. The Search Advertising segment focuses on connecting advertisers with users through search engi...Show More

Ethical Profile

Mixed.

Perion Network Ltd. maintains a mixed ethical profile. Employee feedback on Glassdoor shows a positive 4.2/5 rating (81% recommend); its subsidiary Undertone ranked among Ad Age's 2022 Best Places to Work. However, some employees are concerned about leadership communication and operations moving to Israel and India. Environmentally, Perion measures Scope 3 emissions via a partnership and offers "Green Curated Deals" for DOOH advertising to reduce carbon impact. Critics note the absence of publicly reported carbon emissions data, reduction targets, or renewable energy use. The company supports major data privacy regulations like GDPR and CCPA, with its SORT platform aiming to eliminate PII.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect10
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech20
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Perion Network Ltd.'s core business is digital advertising, which has no significant direct positive or negative health impact.

1
The company does not generate revenue from products with established negative health outcomes and is not involved in industries such as alcoholic beverages, gambling, or tobacco.
2
Its products do not have direct safety implications for physical or mental health, nor do they involve health-related pricing, R&D, or data.
3
The company's operations do not intersect with healthcare workforce development, preventative health measures, or mental health initiatives in a way that would be scored by the rubric.
4
While Perion engages in community activities like visiting patients at a hospital and providing care packages to families affected by conflict,
5
there is no evidence of structured programs or measurable impact specifically addressing health disparities, equitable health access, or broader health crisis response.
6

Fair Money & Economic Opportunity

0

Perion Network Ltd. is a technology company providing advertising solutions, not a financial institution that lends, insures, moves, or stores money for consumers. Therefore, all KPIs related to financial services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives (loan/insurance book), fair lending compliance, wealth building outcomes, debt burden ratio, and product simplicity, are not applicable to its core business model. The company does not offer consumer credit products or manage consumer financial data. While Perion has initiatives like the Uplift Collective to support diverse media publishers and general CSR activities, these do not fall under the scope of financial inclusion or economic opportunity as defined by the rubric for financial services.

1
Similarly, data accessibility for job candidates or publishers is not equivalent to open-banking APIs for customer finance data.
2

Fair Pay & Worker Respect

10

Perion Network's employees report an overall satisfaction rating of 4.2 out of 5 stars on Glassdoor, with 81% of employees recommending working at the company.

1
The company's Undertone division was ranked 5th on the 2022 Ad Age Best Places to Work list.
2
Employees rate compensation and benefits at 4.2 out of 5 stars.
3
Health insurance is described as 'decent' and 'great benefits' by employees, with a compensation and benefits rating of 3.7 out of 5 stars.
4
The company provides a $1,500 travel voucher and spot bonuses for performance.
5

Fair Trade & Ethical Sourcing

0

No evidence available to assess Perion Network Ltd on Fair Trade & Ethical Sourcing.

Honest & Fair Business

0

No specific, concrete data points were found in the provided articles to score any of the KPIs for Honest & Fair Business. Information regarding regulatory fines, transparency index scores, whistleblower policies, financial restatements, audit coverage, ESG controversy index scores, complaint resolution times, board conflict-free percentages, anti-corruption policies, or third-party verification of ethical claims for Perion Network Ltd. was not explicitly stated.

1
While an investigation into possible federal securities law violations was announced in April 2024, no actual fines or confirmed violations were reported.
2

Kind to Animals

0

Perion Network Ltd. is a technology company that delivers advertising solutions. The provided articles do not contain any specific, concrete data points regarding the company's direct involvement in animal welfare, animal testing, animal-derived products, animal agriculture, or related policies and initiatives. One article mentions a client in the pet food industry, but this pertains to advertising services provided by Perion, not Perion's own operations or supply chain.

1
Therefore, all KPIs related to animal welfare are omitted due to a lack of explicit evidence.

No War, No Weapons

0

Perion Network Ltd. is a global technology company focused on advertising solutions, with no evidence of involvement in arms manufacturing, military contracts, or conflict facilitation.

1
The company's core business in search and display advertising does not involve defense-related activities, dual-use technologies, or procurement from conflict zones.
2
Therefore, KPIs related to these areas are not applicable to its operations. There is no evidence of revenue from arms contracts, sales to embargoed regimes, or a specified proportion of revenue invested in peacebuilding initiatives.
3
The company's operations are fully compliant with the Trustworthy Accountability Group (TAG), which is unrelated to Arms Trade Treaty compliance.
4
While the company has a Code of Ethics, there is no specific information on codified red lines regarding weapons categories.
5
The company's SORT® platform focuses on user privacy by replacing personal user data tracking, but this does not directly relate to military surveillance transparency.
6

Planet-Friendly Business

0

Perion Network Ltd. does not publicly report its carbon emissions data, nor does it specify reduction targets or initiatives.

1
There is no quantitative data available regarding its renewable energy usage, water consumption, green building certifications, waste diversion rates, or capital expenditure alignment with the EU Sustainable Taxonomy.
2
The company also does not provide data on product lifecycle impact assessments, recycled material use, carbon offset quality, or investment in climate-positive initiatives.
3
Information on supply chain climate transparency, supplier SBTi targets, biodiversity efforts, deforestation policies, environmental compliance violations, environmental impact assessments, net-zero targets, TCFD alignment, climate scenario analysis, stranded assets transparency, water sourcing from stressed basins, packaging CO2 reduction, climate justice initiatives, just transition programs, or climate adaptation financing is not available.
4
While the company's products utilize Scope3 emissions data for digital advertising, no specific, concrete data points are provided for Perion's own operational environmental performance or disclosures across any of the KPIs.
5

Respect for Cultures & Communities

0

No specific, quantitative data points relevant to the 'Respect for Cultures & Communities' KPIs were found in the provided articles. While Article 1 details various community engagement activities and volunteer efforts, such as donating to BOMESI, distributing donuts, assembling care packages, assisting with meal preparation, supporting farmers, and visiting patients, these do not provide the specific metrics required by the rubric.

1
For instance, there is no information on the number of formal partnerships with indigenous or local community groups, the percentage of revenue reinvested in local community development, or details on cultural impact assessments or incident responses.
2
Articles 0, 2, 3, and 4 explicitly state a lack of relevant quantitative data for these metrics.
3

Safe & Smart Tech

20

Perion Network Ltd allows users to exercise data rights as per GDPR, CCPA, CDPA, CPA, and IPPL, and provides opt-out options for tracking and personalized ads through various controls.

1
The company's SORT® platform is designed to eliminate the need for Personally Identifiable Information (PII) collection, supporting data minimization efforts.
2
Perion states compliance with GDPR, CCPA, US, and Canadian privacy laws.
3
Encryption using SSL is mentioned as a security measure.
4
The company is a member of NAI and DAA, and supports diverse publishers through the Uplift Collective.
5

Zero Waste & Sustainable Products

0

No evidence available to assess Perion Network Ltd on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.