MASHINIi

VERVE GROUP SE A.

VRV.XETRA | Advertising

Verve Group SE is a global, privacy-first, end-to-end advertising platform that connects advertisers and publishers to deliver effective advertising campaigns. The company provides a suite of solutions for programmatic advertising, including demand-side platform (DSP), supply-side platform (SSP), an...Show More

Ethical Profile

Mixed.

Verve Group SE's ethical profile is mixed. The company shows strong commitment to honest business, with a whistleblower policy, zero-tolerance for bribery, and ad fraud detection achieving a 'straight-A record' on the Global Seller Trust Index. Minor compliance lapses were voluntarily disclosed without penalties. Environmentally, total emissions decreased from 29,365 tCO₂e in 2023 to 25,768.31 tCO₂e in 2024, though specific renewable energy or SBTi targets are not disclosed. While claiming 'privacy-first,' its use of location data for targeted advertising allegedly raises privacy concerns. Data on fair pay, ethical sourcing, or community impact is largely unavailable.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-20
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-20
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

The company's core business of programmatic advertising does not have a direct positive or negative health impact, nor does it generate revenue from products with established negative health outcomes.

1
Its products do not have direct safety implications for physical or mental health, nor does it offer health-related products requiring accessibility considerations or serving vulnerable populations with health needs.
2
The company's R&D is not focused on health-related outcomes, and its operations do not have significant health externalities or involve health equity programs, healthcare workforce development, or preventative health activities.
3
The company does not hold healthcare-related patents, produce food products, or conduct clinical trials, and its products do not have addiction potential.
4
Verve Group's privacy policy outlines data collection practices, user choices, and data retention, including data minimization and deletion, and details data handling and security measures.
5
While the company supported COVID-19 vaccination and awareness campaigns through AdTechCares initiatives,
6
this is an external initiative and not part of its core business operations, thus not directly applicable to global health crisis response or healthcare education KPIs.

Fair Money & Economic Opportunity

0

No evidence available to assess VERVE GROUP SE A on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

0

No evidence available to assess VERVE GROUP SE A on Fair Pay & Worker Respect.

Fair Trade & Ethical Sourcing

0

Verve Group SE operates as a digital advertising platform, a service-based business model that does not involve the procurement or trading of physical commodities. Consequently, several KPIs related to physical goods sourcing, such as fair trade certifications, materials risk, and traditional supply chain audits or traceability, are not applicable to the company's operations.

1
No specific data was provided regarding the percentage of supplier contracts with enforceable ethical-sourcing clauses or the procurement budget directed to diverse suppliers.
2

Honest & Fair Business

-20

The company has a formal whistleblower protection policy with an independent whistleblower tool, and the related Anti-Bribery and Anti-Corruption Policy applies to all group companies, managers, employees, and contract workers globally.

1
The company also maintains a zero-tolerance anti-bribery and anti-corruption policy that explicitly prohibits bribery, facilitation payments, and kickbacks, with specific gift limits for different regions and roles, and includes requirements for prior approval for benefits exceeding specified thresholds.
2
This policy also outlines procedures for reporting suspected irregularities and potential disciplinary action.
3
Verve uses external partners for ad fraud detection, such as Pixalate, for some of its ethical claims related to ad fraud.
4

Kind to Animals

0

No evidence available to assess VERVE GROUP SE A on Kind to Animals.

No War, No Weapons

0

Verve Group SE states it abides by the Universal Declaration of Human Rights, the UNGC, and the International Bill of Human Rights, indicating support in principle.

1
The company has a codified zero-tolerance policy for advertisements promoting weapons, graphic or excessive violence including terrorism, and discrimination.
2
As an ad-tech company, it does not have direct exposure to weapons or military contracts, nor does it use mineral inputs in its products or services.
3
There is no evidence regarding the compliance rate with its ethical red lines or any other KPIs.
4

Planet-Friendly Business

-20

In 2024, Verve Group SE reported total Scope 1, 2, and 3 greenhouse gas emissions (market-based, including Games) of 25,768.31 tCO₂e.

1
This represents a 61.51% reduction from 66,947 tCO₂e in 2023.
2
The company has not disclosed any SBTi-validated carbon reduction targets.
3
No specific regulatory actions, violations, fines, or compliance issues were explicitly mentioned in the 2024 Annual Report Summary.
4

Respect for Cultures & Communities

0

No specific, concrete data points were found in the provided articles to assess VRV.XETRA against any of the KPIs for 'Respect for Cultures & Communities'.

1
The articles primarily focus on financial performance, data privacy, and general discussions about cultural sensitivity in advertising, without providing company-specific metrics on community engagement, cultural impact, or local investment.
2

Safe & Smart Tech

0

No evidence available to assess VERVE GROUP SE A on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

The provided articles do not contain specific, quantitative data points for any of the KPIs related to Zero Waste & Sustainable Products. While the company references sustainability reports and ESG initiatives,

1
the summaries explicitly state the absence of metrics such as waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability scores, waste audit frequency, zero-waste certifications, waste disposal violations, material efficiency, packaging-to-product ratio, waste reduction targets, supplier waste requirements, or customer waste education.
2

Own VERVE GROUP SE A?

Upload your portfolio and see how all your holdings score across 11 ethical dimensions.

Audit My Portfolio

AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.