Better Health for All

Magnite's core business as an ad tech platform has a neutral direct impact on health, as its products and services do not inherently promote or harm health outcomes. Similarly, its products do not have direct safety implications for physical or mental health. The company's ad quality guidelines prohibit ads for illegal drugs and tobacco products, indicating some addiction mitigation efforts.

Magnite acknowledges its business is energy-intensive due to data processing, physical servers, and global offices, and is working to reduce its carbon footprint, signing on to the Science Based Targets Initiative (SBTI) in 2024. However, the company's operations involve the collection and use of user data, including health conditions, which has led to potential privacy law violations. Litigation under the California Invasion of Privacy Act (CIPA) and Florida Security of Communications Act (FSCA) is ongoing, with FSCA providing for liquidated damages of up to $1,000 per violation. Courts in California rejected standing arguments in CIPA cases in late 2025/early 2026, but a January 2026 decision from the Southern District of Florida allowed CIPA claims to proceed. Magnite states it does not collect directly identifiable personal information and relies on pseudonymous data, offering consumers opt-out mechanisms via its privacy policy and self-regulatory body portals. The company also provides notice about its use of cookies and data collection for personalized advertisements.

Fair Money & Economic Opportunity

Magnite, Inc. operates as an independent sell-side advertising platform, not a financial institution that lends, insures, moves, or stores money for consumers.

The company's core business involves technology solutions for digital advertising inventory. As such, Magnite does not offer consumer credit products, manage customer finance data, or engage in activities directly related to the core definition of 'Fair Money & Economic Opportunity' as outlined in the rubric. Therefore, all KPIs are scored as 0, indicating they are not applicable to the company's business model.

Fair Pay & Worker Respect

Magnite's CEO total compensation for the fiscal year ending 2024 was 27 times the median employee's pay.

Employee reviews on Glassdoor indicate an average rating of 3.9 out of 5 stars, with 80% of employees stating they would recommend working at Magnite to a friend. The company conducts bi-annual employee engagement surveys, and 81% of employees report receiving opportunities to learn new skills and build capabilities regularly. All employees receive annual performance reviews and quarterly goal reviews. Magnite maintains a zero-tolerance policy for discrimination and harassment, requiring all employees to complete related training and acknowledge the Code of Business Conduct & Ethics annually. The company prohibits discrimination based on various protected classifications.

Fair Trade & Ethical Sourcing

Magnite, Inc. operates as a digital advertising platform, which typically does not involve the procurement or trade of physical commodities. Therefore, several KPIs related to physical supply chains, such as fair trade certifications, supplier audits for welfare, exposure to upstream labor practices, supply chain traceability, remediation processes for material sourcing violations, and spend on high-risk materials, are not applicable to the company's business model. No evidence was found regarding the percentage of supplier contracts that include enforceable ethical-sourcing clauses.

Additionally, no information was provided on the percentage of the procurement budget directed to indigenous, minority, or local community suppliers.

Honest & Fair Business

Magnite adopted a Code of Business Conduct and Ethics on February 4, 2025, which includes a whistleblower policy.

This policy allows employees to report violations anonymously through a confidential hotline or directly to the Chief Legal Officer, Deputy General Counsel, or the Audit Committee for specific concerns. It explicitly prohibits retaliation for good faith reporting. Employees are required to take annual harassment and discrimination training and acknowledge the Code of Business and Ethics Policy. The company also has an anti-corruption policy that is FCPA-compliant and covers comparable foreign laws, with employees required to complete annual harassment and discrimination training and acknowledge the Code of Business and Ethics Policy. The company filed its Form 10-K for the fiscal year ended December 31, 2024, and the provided articles do not mention any financial restatements.

Kind to Animals

Magnite, Inc. operates as a digital advertising platform, a service-oriented business model that does not involve animal-derived products, animal testing, animal agriculture, or direct impact on wildlife habitats. Consequently, all KPIs related to cruelty-free certification, animal testing, humane operations, ethical sourcing, and animal agriculture ethics are not applicable to the company's core operations. While Magnite employees volunteered for animal shelter assistance in 2024,

this activity does not align with the specific quantitative or qualitative thresholds defined for the provided KPIs, which focus on direct business practices, product lines, or measurable conservation initiatives tied to revenue.

Planet-Friendly Business

Magnite has committed to the Science Based Targets initiative (SBTi) in 2024, with specific reduction targets of 42.5% for Scope 1 and 2 emissions by 2030, and 90% for Scope 1, 2, and 3 emissions by 2050.

The company's net-zero target year is 2050. In 2022, 66% of its operational energy consumption was sourced from renewables, with a target to reach 100% by 2030. Magnite aims for 80% of its suppliers to have SBTi targets by 2029. Magnite's data centers are Tier 4 certified, and many adhere to ISO 50001, ISO 14001, and LEED standards. No regulatory actions, violations, fines, or compliance issues have been mentioned.

Safe & Smart Tech

Magnite is certified to the US Department of Commerce's Data Privacy Framework (DPF) and issues annual SOC 1 Type 2 reports covering its DV+, Streaming, and SpringServe platforms.

The company commits to comply with the EU-US, UK extension, and Swiss-US Data Privacy Frameworks. It participates in the IAB Europe Transparency & Consent Framework and is a member of the Digital Advertising Alliance (DAA), European Interactive Digital Advertising Alliance (EDAA), Network Advertising Initiative (NAI), and Interactive Advertising Bureau (IAB), adhering to their self-regulatory principles. All employees are required to complete annual training related to data privacy and protection, and the incident response team undergoes periodic training including exercises. Users have opt-out options for interest-based advertising and sensitive personal information, and rights to access, delete, correct, and port data, as well as withdraw consent. In 2024, Magnite received 3,723,757 opt-out requests, 27 requests to know, and 69 requests to delete, with a median response time of 4.5 days and an average of 8 days. The company performs regular vulnerability scanning of its systems. Annual penetration testing is conducted. Magnite encourages a culture of privacy by design, considering privacy-related features in new products and services. User information, such as IP addresses, is stored for up to 90 days before anonymization and aggregation. Magnite complies with GDPR, CCPA, and other relevant privacy regulations, and commits to the EU-US, UK extension, and Swiss-US Data Privacy Frameworks. However, a proposed class action lawsuit alleges Magnite tracked consumers' online behavior, de-anonymized, and sold their personal information without consent, violating federal and state privacy laws.