Fair Money & Economic Opportunity

Taboola is a technology company operating a content discovery platform, not a financial institution. Therefore, KPIs related to lending, deposit services, consumer credit products, and financial service access points are not applicable. The company does not generate or manage customer finance data, nor does it offer financial products requiring disclosure or explanation. Taboola provides users with the right to request access to their personal data via a Data Subject Access Request Portal and allows customers to access, correct, delete, or update their information by updating their account or emailing support.

Opt-out requests may take up to ten business days to process. The company is ISO 27001 and ISO 27701 certified and publishes transparency reports under the EU Digital Services Act. Taboola supports the IAB CCPA Compliance Framework and has a California Consumer Rights Portal. The company's core business lies outside finance, and its initiatives related to diversity, volunteering, and general education are not specific to financial inclusion or literacy for customers.

Fair Pay & Worker Respect

Taboola's CEO-to-median employee pay ratio was 71:1 in 2024, with the median employee earning $148,747.

In 2023, 92% of employees reported that Taboola is a great place to work, significantly exceeding the 57% average for US companies. The company has received multiple workplace recognitions, including being named one of the Sunday Times' Best Places to Work 2025, a 2024 Fortune Best Workplace in New York, and earning several Built In Best Places to Work Awards in both 2024 and 2025. Taboola highlights an employee-centric culture that offers performance-based bonuses, equity options, hybrid/remote work, benefits, and career growth opportunities.

Fair Trade & Ethical Sourcing

Taboola, a technology company, does not procure or trade physical commodities, resulting in N/A scores for fair-trade certification and materials risk. The company has reported zero substantiated forced or child labour incidents in its supply chain.

While Taboola's Code of Conduct reflects a commitment to ethical conduct and an anonymous Whistleblower Hotline is available, there is no specific evidence regarding the frequency of supplier audits, the traceability coverage of its supply chain, the remediation speed for violations, or the percentage of supplier contracts that include enforceable ethical-sourcing clauses.

Kind to Animals

Taboola is a technology company operating a content discovery platform, and its core business model does not involve animal-derived products, animal testing, animal husbandry, or sourcing animal products. CrueltyFreeInvesting.org lists Taboola as having "No Animal Exploitation."

Therefore, most KPIs related to these activities are not applicable. The company's ad policy prohibits the promotion of endangered, vulnerable, or threatened species. Taboola employees participated in a volunteer project in February 2020 with Yossi's Farm, an organization that rescues and rehabilitates animals.

Planet-Friendly Business

No specific, quantitative evidence was found across the provided articles to assess Taboola.com Ltd. against the defined Planet-Friendly Business KPIs. While some articles mention a carbon footprint reduction goal of 30% by 2025 and a 10% emission reduction in 2023, and initiatives to utilize renewable energy sources for data centers, these do not provide the absolute emissions, the percentage of renewable energy used, or if the targets are SBTi-validated.

Similarly, the presence of two LEED Platinum certified offices and one BREEAM certified office is noted, but the total number of facilities is not provided, preventing a percentage calculation. No concrete data points were available for water use, waste diversion, capital expenditure alignment, lifecycle impact analysis, recycled material ratio, carbon offset quality, climate positive investments, supply chain transparency, biodiversity efforts, deforestation policies, environmental compliance violations, environmental impact assessments, net-zero targets, TCFD alignment, climate scenario analysis, stranded assets, water sourcing from stressed basins, packaging CO2 reduction, climate justice initiatives, just transition programs, or climate adaptation financing.

Safe & Smart Tech

Taboola's business model inherently relies on collecting and analyzing user data for content recommendation, creating potential privacy risks. While the company holds ISO 27001 and ISO 27701 certifications

, indicating a commitment to security, a 2014 breach (though dated) highlights historical vulnerabilities . The company complies with GDPR and CCPA, offering users opt-out options and data access rights , . Data is retained for a maximum of 13 months before de-identification . However, there's a lack of specific details on AI ethics governance, encryption implementation, vulnerability management, and security testing coverage . The absence of recent data breaches and the presence of certifications suggest a moderate level of security, but the inherent risks of the business model and lack of transparency in key areas prevent a higher score. Given the materiality assessment, a score above 0 is not justified.

Zero Waste & Sustainable Products

Taboola has implemented several waste reduction initiatives, including a "zero waste" initiative in its London office that removed individual waste bins and single-use supplies, replacing them with recycling bins and reusable items.

The company also has clear waste classification signage in its Bangkok, New York, and Los Angeles offices, and conducts recycling and sorting in all global offices where possible, alongside battery recycling programs. Waste management is also a priority in office lease selection. However, the company has not mentioned any specific waste reduction targets. Taboola reviews and ensures its SaaS/cloud providers have sustainability programs and works with IT hardware providers that have sustainability policies, focusing on minimal packaging and safe removal/recycling of materials.