MASHINIi

Digital Turbine, Inc..

APPS.US | Advertising

Digital Turbine, Inc. is a global advertising technology company that connects mobile operators, application developers, and advertisers. The company's platform enables app discovery and user acquisition through various distribution channels, including mobile devices, app stores, and other media. Di...Show More

Ethical Profile

Mixed.

Digital Turbine (APPS.US) presents a mixed ethical profile. Employee reviews suggest concerns regarding fair pay, with compensation reportedly in the bottom 20% compared to similar-sized companies, and some employees pointing to low salaries. The CEO's compensation is noted as above average. Positively, the company scores 4.1/5 for Diversity, Equity & Inclusion and reportedly aims for 75% of its workforce to earn living wages within two years. In business practices, a 2022 financial restatement occurred related to revenue presentation and hosting costs. Digital Turbine maintains a whistleblower policy and complies with FCPA and cybersecurity frameworks, with Sustainalytics assigning a low controversy level of 0.7.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-40
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Digital Turbine's core business is advertising technology, and the provided articles do not contain evidence that its products or services have a direct positive or negative impact on health outcomes. The company's privacy policies explicitly state that its website is not intended to collect sensitive personal information, including health data.

1
While the company offers various health and wellness benefits,
2
parental leave,
3
and training programs to its own employees,
4
these initiatives fall under worker rights and are not relevant to the 'Better Health for All' value, which focuses on external health impact and healthcare workforce support. Similarly, the company's general data privacy and security measures,
5
while robust, do not specifically pertain to health data. There is no evidence of investment in health innovation, programs addressing health disparities, or engagement in preventative health measures for the broader public. The company's content guidelines prohibit certain harmful content in ads,
6
but this is a brand safety measure, not a direct health impact or addiction mitigation effort. Therefore, no KPIs under 'Better Health for All' can be scored based on the provided evidence.

Fair Money & Economic Opportunity

0

No evidence available to assess Digital Turbine, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

-20

Digital Turbine's CEO-to-median-employee pay ratio was 56 times in 2024.

1
Employee engagement, as indicated by an overall rating of 3.3 out of 5 stars from employee reviews, translates to approximately 66/100.
2
The voluntary employee turnover rate is exceptionally high, reported at 554.77% in one article and 559.92% in another.
3
The company has not incurred any fines or violations related to labor laws in the past two years.
4
While an executive's health plan benefits were continued for twelve months post-separation, there is no company-wide data on health insurance coverage for the general workforce.
5

Fair Trade & Ethical Sourcing

0

No evidence available to assess Digital Turbine, Inc. on Fair Trade & Ethical Sourcing.

Honest & Fair Business

-40

Digital Turbine had multiple financial restatements in 2021 for the three, six, and nine months ended December 31, 2021, and one restatement in 2022.

1
These restatements were related to revenue recognition and reclassification of hosting costs.
2
The company's financial statements are audited by Grant Thornton LLP, and internal control over financial reporting is attested to by the same firm.
3
Digital Turbine has an ESG Controversy Level of 0.7.
4
Compliance with FCPA and other anti-corruption laws is mentioned as a risk factor, indicating a policy exists but its strength and enforcement are not detailed.
5
The company uses third-party security service providers for cybersecurity, and its financial statements are audited by Grant Thornton LLP.
6

Kind to Animals

0

The provided articles and company description do not contain any specific, concrete information or metrics related to animal welfare, animal testing, animal-derived products, or wildlife conservation for Digital Turbine. Therefore, no KPIs under the 'Kind to Animals' value can be scored based on the available evidence.

No War, No Weapons

0

Digital Turbine has a 'Brand Safety Floor' policy that codifies ethical red lines, prohibiting content that promotes or advocates sales of illegal arms, rifles, and handguns, or provides instruction on their use.

1
This policy also bans content glamorizing illegal arms for harm, promoting murder, willful bodily harm, graphic depictions of war crimes, or graphic terrorist activity.
2
The company's core business does not involve weapons, indicating no exposure to controversial weapons. However, the company's stated goal is to action takedown requests within three working hours, but it only guarantees resolution within eight working hours, which is less than 100% compliance with its own stated goal.
3

Planet-Friendly Business

0

No evidence available to assess Digital Turbine, Inc. on Planet-Friendly Business.

Respect for Cultures & Communities

0

No specific, concrete evidence was found in the provided articles to assess Digital Turbine (APPS.US) against any of the KPIs for the 'Respect for Cultures & Communities' value. The articles reviewed were primarily employee reviews, company overviews, or job postings, and explicitly stated a lack of relevant data for community engagement or cultural sensitivity metrics.

1

Safe & Smart Tech

0

No evidence available to assess Digital Turbine, Inc. on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

No evidence available to assess Digital Turbine, Inc. on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.