Better Health for All

Intuit's principal goods and services, primarily financial software, have a neutral direct health impact. However, the company has undertaken several initiatives to improve health access and literacy. In November 2023, QuickBooks partnered with Allstate Health Solutions to offer comprehensive healthcare coverage, including health, dental, vision, and supplemental benefits, to small businesses

. In October 2016, Intuit collaborated with the U.S. Department of Health and Human Services to launch Benefit Assist, a free, open-source tool designed to help low-income Americans determine eligibility for government benefits such as SNAP and free mobile phone service . Additionally, in January 2014, Intuit launched TurboTax Health, a free online tool to assist uninsured Americans in understanding their options under the Affordable Care Act, including eligibility for tax subsidies and estimated insurance costs . While these initiatives are positive, specific quantitative data on their reach, funding as a percentage of revenue, or direct impact on health outcomes for the broader population is not provided in the articles, preventing scoring for several relevant KPIs.

Fair Money & Economic Opportunity

Intuit was ordered by the Federal Trade Commission (FTC) to stop advertising "free" products and services unless they are free for all consumers or the percentage of eligible people is disclosed.

An administrative law judge ruled that Intuit engaged in deceptive marketing violating federal law, leading to a $141 million settlement with attorneys general across all 50 states. The FTC found that the "vast majority" of Intuit's customers were ineligible for the advertised free services and were "upgraded into costly deluxe and premium products," indicating significant issues with pricing fairness. For wealth building, 45% of US small businesses using Intuit's digital tools reported an increase in sales revenue. Intuit's financial literacy initiatives have helped prepare more than 9.3 million students and learners for jobs and their financial futures since FY20, with 89% of students boosting their financial knowledge through the free Intuit for Education platform. The company does not operate financial service access points, making geographic inclusion not applicable.

Fair Pay & Worker Respect

In July 2024, Intuit agreed to pay $555,000 in back wages to 2,610 U.S.-based employees after the Department of Labor found the company failed to compensate workers for time spent on certification courses, violating the Fair Labor Standards Act.

Separately, in March 2025, the ACLU filed a complaint against Intuit, alleging that its AI-driven hiring technology discriminated against a Deaf and Indigenous woman, asserting violations of anti-discrimination laws. On a positive note, Intuit's biannual pay equity analyses, as of August 1, 2023, revealed no statistically significant pay differences among employees in the United States based on gender, race, or ethnicity.

Fair Trade & Ethical Sourcing

Intuit's 2023 Conflict Minerals Report disclosed that 90% of the smelters identified in its supply chain were conformant with the Responsible Minerals Assurance Process (RMAP).

The company requires suppliers to adopt conflict-free minerals policies, collect information on the source and chain of custody, and transition away from suppliers who cannot certify their materials are conflict-free. Intuit's Supplier Code of Conduct mandates ethical business, human rights, and prohibits forced, bonded, or indentured labor. The company's Modern Slavery Act Statement outlines efforts to prevent modern slavery and human trafficking, including supplier due diligence, screening against watch lists, and an anonymous Integrity Line. Supplier Responsibility Guidelines apply to suppliers with annual revenues over $20 million, covering employee treatment, ethical conduct, safety, and environmental management. Intuit's Conflict Minerals Policy aligns with RBA and OECD guidance, and the company participates in the RMI.

Honest & Fair Business

Intuit had no monetary ethics-related regulatory fines in the past three years; an FTC final order in January 2024 required adherence to certain marketing practices but did not include monetary penalties.

The company reported "no significant restatements" in its FY23 Corporate Responsibility Report and FY24 Stakeholder Impact Report. Intuit maintains a Global Anti-Bribery and Anti-Corruption Policy and a Supplier Code of Conduct, requiring annual online compliance training for all employees, including risk-based and role-targeted training, and holding third parties accountable. The company has a Whistleblower Policy for Australia employees and a global Intuit Integrity Line for reporting concerns. This policy encourages reporting of illegal, improper, or unethical conduct, protects the identity of eligible whistleblowers, explicitly states that retaliation or victimization is not tolerated, and allows anonymous reporting, with annual training in place, though program effectiveness is not publicly measured.

Kind to Animals

Intuit Inc. is a software company with a digital focus, resulting in limited direct involvement with animal welfare.

Consequently, KPIs related to cruelty-free products, animal testing, humane operations, wildlife conservation impact, ethical ingredient substitution, cage-free sourcing, animal agriculture ethics, innovation investment in animal-free technologies, and animal-free R&D collaboration are not applicable to its business model. While the company's Supplier Code of Conduct emphasizes ethical business practices and adherence to relevant laws, it does not specifically mention cruelty-free or animal welfare initiatives, nor does it provide concrete evidence of animal-related suppliers or audits for welfare compliance. Therefore, the supplier audit percentage KPI cannot be scored.

Planet-Friendly Business

Intuit aims to achieve net-zero greenhouse gas emissions across its value chain by fiscal year 2040, a target validated by the Science Based Targets initiative (SBTi) and aligned with the Paris Climate Accord's 1.5 degrees Celsius goal

. The company has a "50x Climate Positive Target" to reduce carbon emissions by 50 times its 2018 carbon footprint by 2030, which translates to a 2 million metric ton CO₂ reduction . Intuit collaborates on projects to install solar panels in underserved areas, enhancing renewable energy access and generating economic benefits . Additionally, it pledges to help 1 million small businesses reduce their carbon emissions by 50% by 2030 through the Intuit Climate Action Marketplace .

Respect for Cultures & Communities

Intuit launched the Indigenous Peoples Network (IIPN) in March 2023

, which has grown to over 100 members . This network supports Indigenous employees and their allies, aims to enhance recruitment, and supports local Indigenous communities . In late 2022, Intuit's Canadian headquarters in Toronto underwent a redesign to incorporate Indigenous cultural elements . This initiative involved collaboration with Indigenous knowledge keeper Chrystal Tabobandung from Wasauksing First Nation , who conducted a blessing ceremony and guided the integration of Indigenous symbols, names, and artwork into the office space . The company also encourages employees to engage in learning about Indigenous histories and cultures, participate in land acknowledgments, and build authentic relationships with Indigenous people .

Safe & Smart Tech

A complaint was filed in March 2025 against Intuit and HireVue for AI bias in hiring technology, specifically discriminating against non-white and deaf candidates due to automated speech recognition issues.

Intuit has established Responsible AI Principles, which emphasize integrating privacy into design policies, providing clear data usage explanations, and empowering customer data choices. The company also utilizes AI-driven automation for data protection, including discovery, classification, encryption, and access control to ensure compliance and data security.

Zero Waste & Sustainable Products

Intuit implemented two waste reduction initiatives. In 2023, a collaboration with The Farmlink Project prevented over 9 million pounds of food from being wasted.

Additionally, in 2021, Intuit launched the Climate Action Marketplace, an online platform providing resources for small businesses to reduce waste, including food waste and sustainable office supplies.