MASHINIi

Salesforce.com Inc.

CRM.US | Computer programming activities

Salesforce is a global leader in cloud-based software, providing customer relationship management (CRM) services and a suite of enterprise applications focused on sales, service, marketing, commerce, and analytics. Its core offering, the Salesforce Sales Cloud, helps businesses manage sales processe...Show More

Ethical Profile

Mixed.

Salesforce has a mixed ethical profile. The company has been recognized as one of the World's Most Ethical Companies for 16 years, and in 2021, achieved net-zero residual emissions and 100% renewable energy. They've invested millions to rectify pay disparities, donated over $128 million for racial equality, and exceeded $100 million spending with Black-owned businesses. Their health technology reportedly reduces MSK medical claims by 60% over three years. However, Salesforce breached remote-working legislation in Ireland in 2025, faced a discrimination lawsuit, and laid off 10% of its workforce. Critics point to its 240:1 CEO-to-median employee pay ratio and contracts with agencies like U.S. Customs and Border Protection, which over 650 employees petitioned against. The company has updated its AI policy to ban unethical uses, reducing problematic outputs by 90%.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business40
-100100
Kind to Animals-10
-100100
No War, No Weapons-50
-100100
Planet-Friendly Business10
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech30
-100100
Zero Waste & Sustainable Products-30
-100100

Better Health for All

0

Salesforce's core healthcare products, including Health Cloud and Customer 360 for Health, are designed to improve health outcomes, streamline operations, and enhance patient engagement. These products automate tasks like patient matching to clinical trials

1
, benefits verification
2
, prior authorizations
3
, and home healthcare scheduling
4
. A virtual healthcare solution implemented by Salesforce led to a 60% reduction in MSK medical claims over three years.
5
For mental health, Salesforce provides comprehensive programs for its employees and their families, including up to 12 annual cost-free therapy sessions through Lyra Health
6
, which has shown 82.7% clinical improvement in users reducing stress and preventing burnout.
7
These programs also offer coaching
8
, LGBTQ+ care
9
, community groups
10
, mental health training
11
, and digital wellbeing tools
12
. Regarding healthcare data, Salesforce uses an Einstein Trust Layer to protect customer data
13
and adheres to the EU Cloud Code of Conduct
14
, demonstrating compliance with GDPR. The company's core software products do not have direct negative health impacts or addiction potential. Salesforce does not operate in pharmaceuticals, food, or clinical trials, and its general education grants are not specifically for health literacy. Employee support for healthcare workforce and crisis response is internal, not external.

Fair Money & Economic Opportunity

0

Salesforce is a cloud-based software company providing CRM services, not a financial institution that lends, insures, moves, or stores money. The ethical value 'Fair Money & Economic Opportunity' and its associated KPIs are specifically designed to assess financial institutions based on their lending practices, fee structures, financial product offerings, and direct impact on customer financial health. As Salesforce does not engage in these core financial activities, the provided articles, while detailing significant philanthropic efforts and initiatives to promote economic opportunity through tech skills and support for marginalized communities, do not contain relevant data points for any of the KPIs, which are tailored to financial services. Therefore, all KPIs are omitted.

Fair Pay & Worker Respect

-20

In fiscal year 2024, Salesforce's CEO-to-median employee pay ratio was 240:1, with the CEO receiving $39,642,173 and the median employee earning $164,985.

1
The company has demonstrated an ongoing commitment to pay equity, conducting annual equal pay assessments since 2015.
2
These efforts have resulted in significant salary adjustments, with $3 million allocated in 2015
3
and approximately $8.7 million spent over three years to rectify gender, race, and ethnicity pay disparities.
4
Salesforce partners with Syndio for global pay equity audits.
5
In May 2025, Salesforce was found to have breached remote-working legislation in Ireland, leading to €1,000 in compensation for an employee.
6
A former Senior Director filed a lawsuit in September 2023 alleging wrongful termination, discrimination, and retaliation during medical leave.
7
An internal survey in June 2023 revealed that 97% of employees felt no pressure to act unethically, but only 34% believed talent retention was effective and 37% felt secure about their future.
8
In January 2023, Salesforce laid off 10% of its workforce, providing affected employees with nearly five months of pay and benefits.
9
The company also implemented a policy in April 2023 requiring pre-approval for employees logging more than three hours of overtime per week.
10
Salesforce achieved 50% representation of underrepresented groups in its U.S. workforce ahead of target
11
and aims for 30% female representation in leadership.
12

Fair Trade & Ethical Sourcing

0

As a cloud-based software provider, Salesforce does not procure or trade physical commodities, meaning it has no material sourcing of at-risk inputs or spend covered by fair-trade certifications. Salesforce has implemented a Supplier Code of Conduct that prohibits forced and child labor, emphasizing workplace health and safety, human rights, and community involvement.

1

Honest & Fair Business

40

Salesforce was honored as one of the World's Most Ethical Companies by the Ethisphere Institute for the 16th time as of March 1, 2025.

1
This recognition is based on an evaluation of the company's culture, ethical and compliance activities, and environmental and social practices.
2

Kind to Animals

-10

Salesforce has committed $300 million over a decade to accelerate ecosystem restoration and climate justice

1
, including a $100 million Benioff TIME Tree Fund for global reforestation
2
. By FY25, the company had helped fund the restoration, conservation, and growth of 56 million trees across 25 countries
3
, with a goal of 100 million trees by FY31
4
. Salesforce supports the restoration of monarch butterfly habitat in Michoacán
5
and the Global EverGreening Alliance's initiative to restore 30 million trees across Zambia
6
, promoting wildlife conservation
7
. However, the average annual investment of $30 million represents approximately 0.079% of its $37.9 billion FY25 revenue
8
. Salesforce engages in public policy by collaborating with the Renewable Energy Buyers Alliance to publish the 'More Than a Megawatt' white paper
9
, which provides a framework for companies to maximize positive impacts of renewable energy procurement while minimizing negative effects on wildlife
10
. Additionally, Salesforce demonstrates a commitment to animal welfare through its 'Puppyforce' program
11
, offering a dog-friendly workspace and pet-related benefits to employees
12
. The company also collaborates with PAWS Chicago, a no-kill animal shelter
13
, by providing technology solutions to streamline operations
14
.

No War, No Weapons

-50

Salesforce restricts access to its applications in embargoed regions such as Cuba, Iran, North Korea, Syria, Crimea, Luhansk, and Donetsk, requiring prior U.S. government approval for any exceptions.

1
However, the company's technology is utilized by U.S. Customs and Border Protection (CBP) for surveillance and monitoring within the Unified Immigration Portal
2
, with no public disclosures or transparency measures regarding this involvement, and over 650 employees have petitioned the company to terminate the CBP contract due to ethical concerns.
3
Salesforce has direct contracts with the U.S. Army and Department of Defense
4
,
5
, including a $5.6 billion 10-year IDIQ contract with the Army
6
, indicating ongoing links to military activities. While Salesforce's acceptable-use policy prohibits customers from selling certain firearms, such as military-style assault weapons and high-capacity magazines
7
,
8
, these direct military contracts mean the company cannot demonstrate zero exposure to military engagements.

Planet-Friendly Business

10

Salesforce achieved net zero residual emissions across its entire value chain in 2021.

1
In the same year, it matched 100% of its global electricity usage with renewable energy.
2
The company is pursuing carbon removal, committing $25 million to Frontier's decarbonization initiative, aiming for over $1 billion in permanent carbon removal by 2030.
3
This includes a 15-year agreement for a 27-megawatt solar project in Italy, projected to prevent 21,500 metric tons of CO₂ emissions annually.
4
Salesforce also supports ecosystem restoration, having funded the planting of 52 million trees and invested in mangrove restoration projects by 2024 as a founding partner of 1t.org.
5
Additionally, it introduced 'Green Code' practices, leading to a 26% reduction in data center emissions since 2020.
6

Respect for Cultures & Communities

0

No specific, concrete evidence was found in the provided article regarding Salesforce's actions or performance related to any of the KPIs for the 'Respect for Cultures & Communities' value. The article, authored by a Salesforce employee, offers general advice on how individuals can support indigenous communities

1
but does not detail corporate programs, initiatives, or metrics from Salesforce itself.

Safe & Smart Tech

30

Salesforce demonstrates a strong commitment to ethical AI, having articulated Trusted AI Principles

1
and an updated AI use policy banning unethical applications like deepfakes.
2
The company has dedicated roles, including a Principal Architect of Ethical AI and Tech
3
and a Chief Ethical and Humane Use Officer, who actively engage in public discussions and advocate for broader AI regulation. Salesforce joined NIST’s U.S. AI Safety Institute Consortium in February 2024
4
to develop AI guidelines and standards, showing leadership in new standards. In September 2024, internal and external red teaming exercises identified and mitigated vulnerabilities in its AI products
5
, leading to a 90% reduction in problematic outputs from adversarial prompts.
6
This indicates strong independent validation for AI audits, comprehensive security testing for AI products, and revolutionary prevention approaches for algorithmic harm.

Zero Waste & Sustainable Products

-30

Salesforce has implemented multiple waste reduction initiatives across its operations and events. At Dreamforce, these include using recyclable materials, algae-based ink, digital assets, eliminating beef and pork from menus, reusing natural elements, and donating surplus items.

1
Specific facilities like Salesforce West and Salesforce Tower have recycling and composting programs, an electronic waste recycling initiative, and a water recycling system
2
, with the Salesforce Tower system being the largest in a U.S. commercial high-rise.
3
The company also has an electronic waste recycling initiative in collaboration with Green Citizen.
4
No waste disposal violations were reported in the provided articles.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.