Better Health for All

NetEase's primary revenue driver, online games, is associated with addiction concerns for minors, leading to regulatory scrutiny.

This implies that a significant portion of the company's core products and revenue have negative health consequences. The company invests over 100 million yuan annually in minor protection, implementing anti-addiction systems, AI patrollers, time limits, and top-up restrictions. Despite these efforts, some online stores reportedly do not verify buyer age, indicating potential loopholes in addiction mitigation. NetEase Cloud Music has a 'Cloud Healing Center' and is recruiting over 10,000 volunteer counselors to provide 24-hour online psychological support, having supported over 30,000 users in the past two years. The company also mentions mental health support programs and psychological counseling services in its ESG report. NetEase is involved in AI-driven drug development for MASH, aiming for improved treatment outcomes, though specific investment figures are not provided. The 'One Screen' program provides smart devices and premium courses to nearly 200,000 teachers and students in underserved schools. The company's ESG report mentions energy-saving initiatives, carbon reduction targets, and waste management efforts, which contribute to mitigating indirect health effects.

Fair Pay & Worker Respect

NetEase's employee engagement survey response rate exceeded 90% in 2024, with overall satisfaction consistently above 75 points.

Employee recognition of the company's cultural values has maintained satisfaction scores above 90 out of 100 for three consecutive years, including 2023. In late 2019, a former employee was dismissed during sick leave, which the company later apologized for as a 'simple and crude' dismissal process. This incident was criticized by government-affiliated media outlets. NetEase provides personalized medical assistance services for employees and their families in China, and offers personalized medical insurance and pension benefits to employees in jurisdictions outside of China. It also provides firm-wide medical insurance coverage for children of eligible employees.

Kind to Animals

NetEase, Inc. is primarily an internet technology company. While the company's Cloud Music platform and Fantasy Westward Journey mobile games have engaged in raising awareness for animal protection and collaborated with WildAid, and other game teams have supported forest and marine conservation efforts, the provided articles do not contain specific, quantifiable evidence that directly addresses the defined KPIs for 'Kind to Animals'.

There is a mention of NetEase Weiyang pig farms, indicating involvement in animal agriculture, but no data on humane certifications, ethical practices, or sourcing. No information is provided regarding animal testing, cruelty-free certifications for products, or supplier audits for animal welfare.

No War, No Weapons

The provided articles, including the NetEase 2024 and 2020 ESG Reports, do not contain specific, quantifiable evidence related to the company's involvement in arms or defense contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, or any policies regarding conflict-zone divestment.

There is no information on board oversight of defense activities, export end-user certificates, lobbying related to arms control, human rights due diligence in conflict areas, Arms Trade Treaty compliance, or ethical red lines concerning weapons. Similarly, there is no data on exposure to controversial weapons, war-risk audits, conflict partner reviews, defense divestment, conflict minerals, peace technology investment, or procurement from conflict-affected areas. While 'AI compliance and ethical governance policies' are mentioned, there is no specific evidence regarding safeguards for AI systems with potential military uses. Therefore, no KPIs under the 'No War, No Weapons' value can be scored based on the provided evidence.

Planet-Friendly Business

NetEase's total Scope 1, 2, and 3 greenhouse gas emissions were 269,045 tCO₂e in 2024, which is a 16.40% reduction from 321,849 tCO₂e in 2023.

The company aims for at least 10% recycled content in construction materials. For packaging, the Yanxuan Sustainability Plan in 2021 aimed for a reduction of 3,879 metric tons of CO₂e, 250,000 m³ cardboard, 147 metric tons raw paper, and 18 million plastic air fillers. The company states alignment with TCFD recommendations and conducts scenario analysis based on RCP 8.5. NetEase also mentions partnerships with animal welfare groups and wildlife protection programs.