MASHINIi

iQIYI, Inc..

IQ.US | Motion picture, video and television programme production activities

iQIYI, Inc. is an online entertainment service provider in China. The company operates primarily through its iQIYI platform, offering a wide range of content including licensed movies, television series, variety shows, and in-house produced original content. iQIYI generates revenue through membershi...Show More

Ethical Profile

Mixed.

iQIYI has faced significant scrutiny over its business practices. Reports suggest the company allegedly inflated user numbers and revenue in 2019, overstating revenue by $1.13 billion to $1.98 billion (27-44%). This led to an SEC investigation, though iQIYI denied the claims. Employee reviews for 'Fair Pay & Worker Respect' are mixed. While work/life balance and culture rate well, critics point to relatively low salaries for entry-level roles, lower job security (3.2/5), and alleged regional discrimination by HR. Conversely, iQIYI holds multiple data security certifications (ISO/IEC 27701, PCI DSS) and helped draft national data security standards. Information on other ethical areas is largely unavailable.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-50
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities20
-100100
Safe & Smart Tech20
-100100
Zero Waste & Sustainable Products-40
-100100

Better Health for All

0

No evidence was found in the provided articles to assess iQIYI, Inc. against the 'Better Health for All' ethical value. The articles primarily focus on financial performance and market data, or are inaccessible due to 404 errors, and do not contain any information related to health outcomes, services, products, or initiatives relevant to health.

1

Fair Money & Economic Opportunity

0

No evidence available to assess iQIYI, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

20

Employee reviews indicate that 85% of employees would recommend working at iQIYI.

1
The company's overall employee rating is 4.2 out of 5 stars, showing a 3% improvement over the last 12 months.
2
Ratings for culture and values are 4.3 out of 5, and work-life balance is rated 4.2 out of 5.
3
However, some reviews mention relatively low salaries, especially for entry-level positions.
4

Fair Trade & Ethical Sourcing

0

No specific, concrete data points were found in the provided articles for any of the KPIs related to Fair Trade & Ethical Sourcing. The articles did not contain information on fair-trade certification, supplier audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage in supplier contracts, materials risk index, or supplier diversity spend.

1
Article 1 discusses Scope 3 emissions, which is not relevant to this value.
2
Article 2 outlines a Code of Business Conduct and Ethics for employees but does not quantify ethical clause coverage within the supply chain.
3

Honest & Fair Business

-50

iQIYI has not paid any ethics-related regulatory fines in the past three years.

1
However, it was identified by the SEC on March 30, 2022, under the Holding Foreign Companies Accountable Act (HFCAA) because its auditor's working papers for the fiscal year ended December 31, 2021, could not be fully inspected by the PCAOB.
2
The company is involved in a legal dispute for featuring the film 'Oldboy' without a proper license for at least six years and has not paid compensation to date.
3
The SEC also launched a probe into iQIYI based on allegations of inflating financial metrics, including revenue and user numbers, dating from January 1, 2018.
4
The company's Code of Business Conduct and Ethics, adopted February 26, 2018, includes a policy prohibiting retaliation against whistle-blowers, but there is no evidence of a hotline, independent investigation processes, or program effectiveness.
5
The company removed 'Oldboy' from its platform within three days of receiving a legal warning, but has refused to provide streaming figures or proof of rights.
6
Its anti-corruption policy covers FCPA compliance and prohibits bribes, kickbacks, and illegal payments, but lacks clear guidance on international and high-risk market operations.
7

Kind to Animals

0

iQIYI, Inc. is an online entertainment service provider. Its core business model does not involve animal-derived products, animal testing, animal husbandry, or direct animal agriculture operations.

1
The company's absence of involvement in animal testing is explicitly noted.
2
Therefore, most animal welfare KPIs are not applicable to its operations, resulting in a score of 0 for these categories. While a show produced by iQIYI partnered with WWF China and One Planet Foundation to promote biodiversity protection,
3
no measurable impact or specific conservation metrics for the company's own initiatives are provided, leading to the omission of the 'wildlife_conservation_impact' KPI.

No War, No Weapons

0

iQIYI, Inc. has no military contracting, controversial weapons, or small arms.

1
The company's core business is online entertainment, which does not involve defense or arms-related activities.

Planet-Friendly Business

0

No evidence available to assess iQIYI, Inc. on Planet-Friendly Business.

Respect for Cultures & Communities

20

The company has nearly 50 collaborative relationships with skilled craftsmen proficient in intangible cultural heritage techniques.

1
There are no reported cultural appropriation incidents.
2
FPIC processes are not applicable to the company's operations as indigenous people are not mentioned in the context of its activities.
3
The drama series 'Hi Producer' received approval to film at Suzhou Museum, indicating active protection measures for cultural sites.
4
While the production company dedicated three years to shooting 'Hi Producer', this is not explicitly defined as a percentage of reinvested funds for cultural preservation.
5

Safe & Smart Tech

20

iQIYI has obtained several privacy and security certifications, including ISO/IEC 27701:2019, ISO/IEC 27701 Information Security Management System, PCI DSS Payment Card Industry Data Security Standard, and ISO/IEC 29151:2017, with these certifications received in 2019 and 2020.

1
The company was also one of the first Chinese video platforms to achieve ISO/IEC 27701 certification.
2
Furthermore, iQIYI has actively participated in drafting national standards for information security, such as "Information Security Technology Network Audio and Video Services Data Security Requirements" and the pilot national standard "Information Security Technology–Personal Information Security Specification (GB/T 35273-2020)", as well as a group standard on "Data Security Governance Evaluation Methods".
3

Zero Waste & Sustainable Products

-40

iQIYI has implemented waste reduction initiatives, including digitizing daily notices in productions, which saved approximately 12,000 sheets of A4 paper (equivalent to 1.2 trees) for a 30-episode series like 'Tiger Crane'.

1
The company also applies circular design principles by digitizing physical production sets, such as the 'Luoyang Production Set', to enable their reuse for future productions, thereby eliminating the need for rebuilding and associated waste.
2

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.