Krispy Kreme, Inc..
DNUT.US | Manufacture of bakery products
Krispy Kreme, Inc. is a global retailer of doughnuts and coffee. The company operates through various segments, including Company Stores, Franchise, and International. Krispy Kreme shops offer a range of doughnut varieties, including its signature Original Glazed doughnut, as well as other sweet tre...Show More
Better Health for All
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Krispy Kreme's core products, such as the Original Glazed doughnut, have a poor nutritional profile, containing 20% sugar by weight, 3 teaspoons of sugar, 190 calories, 11g total fat, and 5g saturated fat per serving.
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The company primarily generates revenue from these products, which have established negative health impacts. This contributes to major health-harming externalities, including links to rising obesity levels, an estimated 4,100 preventable premature deaths, and 200,000 preventable tooth decay cases annually, with no mentioned remediation efforts for these specific health impacts.
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The company has shown a lack of progress in reducing sugar content across its products, with the government's sugar reduction program achieving only a 3% reduction against a 20% target.
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While Krispy Kreme reported zero incidents of false marketing claims in 2022, there is a noted lack of disclosure regarding the specific ingredients in "flavor" additives.
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The company reported zero significant data breaches in 2022.
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Krispy Kreme also held a "Wellbeing Month" in Australia & New Zealand, which included mental health awareness activities.
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Fair Money & Economic Opportunity
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No evidence available to assess Krispy Kreme, Inc. on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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Krispy Kreme's CEO to median employee pay ratio was 122:1 in 2022.
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The company reported an employee engagement score of 75 out of 100 in its 2022 survey.
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Over the past three years (2023-2025), Krispy Kreme has faced multiple substantiated labor law violations. These include a wage and hour violation in 2022, where the company agreed to pay $1.19 million to settle U.S. Department of Labor charges for failing to properly pay overtime to 516 workers, beginning around November 2019.
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Additionally, there were workplace safety or health violations in 2023 ($9,000), 2024 ($102,210, $13,000, $9,680), and 2025 ($9,457).
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Fair Trade & Ethical Sourcing
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No evidence available to assess Krispy Kreme, Inc. on Fair Trade & Ethical Sourcing.
Honest & Fair Business
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Krispy Kreme has a formal whistleblower policy with a 24/7 hotline and online reporting, allowing for anonymous submissions, and explicitly prohibiting retaliation against good-faith reporting.
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Third-party service providers are used for some aspects of the complaint handling and investigation process.
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The company also has an anti-corruption policy that prohibits bribery and corruption in all business dealings, defining 'anything of value' as a potential bribe and providing guidance on gifts, entertainment, and business courtesies.
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However, there is no evidence regarding the frequency of training or effectiveness metrics for this policy.
Kind to Animals
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Krispy Kreme has achieved 100% cage-free egg sourcing for its doughnut mix in the UK and Ireland since 2019.
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Additionally, 100% of eggs are cage-free in Russia, South Africa, and Turkey.
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All operations in the Middle East and India use eggless doughnut formulations.
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The company committed to converting 75% of its global system to cage-free by the end of 2021 and 100% of U.S. branded Sweet Treat products to cage-free by the end of 2021.
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A strategic product line exit in Q1 2023 represented 70% of the company’s egg use.
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Krispy Kreme aims for 100% cage-free eggs globally by 2026.
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No War, No Weapons
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No evidence available to assess Krispy Kreme, Inc. on No War, No Weapons.
Planet-Friendly Business
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In FY2022, Krispy Kreme diverted 44% of its waste from landfills.
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The company reported no significant environmental compliance violations in FY2022.
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Krispy Kreme states alignment with TCFD to report on climate-related risks, opportunities, and key metrics.
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Respect for Cultures & Communities
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No evidence available to assess Krispy Kreme, Inc. on Respect for Cultures & Communities.
Safe & Smart Tech
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Krispy Kreme experienced a data breach in November 2024, affecting 161,676 individuals.
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The compromised data included highly sensitive information such as Social Security Numbers, financial account details, driver's licenses, passport numbers, and biometric data.
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The company disclosed the breach in December 2024, with the investigation completing in May 2025 and notifications to affected individuals in June 2025.
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The breach resulted in $11 million in lost revenue and a $10 million impact on EBITDA in Q4 2024, with $3 million in remediation expenses.
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Total estimated losses were $5 million, including $4.4 million spent on remediation and cybersecurity experts.
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The company's net revenue for Q4 2024 was $404.0 million.
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Vulnerabilities in third-party integrations or misconfigured cloud services are suspected as entry points.
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The company spent $4.4 million on remediation and cybersecurity experts, which represents approximately 1.09% of its Q4 2024 net revenue.
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Zero Waste & Sustainable Products
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No evidence available to assess Krispy Kreme, Inc. on Zero Waste & Sustainable Products.