Cricut, Inc..
CRCT.US | Other manufacturing n.e.c.
Cricut, Inc. is a creative technology company that operates a platform enabling users to turn ideas into professional-looking handmade goods. The Cricut platform includes connected machines, design apps, and a vibrant community of users. Cricut machines cut, score, write, and embellish a wide variet...Show More
Better Health for All
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Cricut's core products enable arts and crafts activities, which a 2019-2020 UK national survey found to be positively correlated with happiness, life satisfaction, and a sense of life being worthwhile.
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A 2018 medical review also supports the benefits of arts engagement in reducing physical symptoms and improving mental health.
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However, the survey found no significant association between arts and crafts and reduced anxiety or loneliness.
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An internal Cricut survey reports 84% of respondents find creative projects helpful for mental well-being.
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The company's products do not have well-established negative health outcomes. While the company's products enable activities that can contribute to mental well-being, there is no evidence of specific company-led mental health initiatives or programs, nor does the company engage in preventative health or treatment activities directly.
Fair Money & Economic Opportunity
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The company does not offer lending or deposit services to consumers, so there are no APRs or fee structures to evaluate, and it generates no revenue from high-cost financial products or penalty fees.
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Its core business lies outside finance, meaning there are no dedicated inclusion programs related to lending or insurance, nor does it generate or manage customer finance data.
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The company is not regulated as a lender, and there is no fair-lending history available.
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Approximately 27% of Cricut users make projects to sell, and many users earn income through products they create on the platform.
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The company remains debt-free.
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The company's products are described as easy to use, with an intuitive design app and guided design flow, and it plans to continue making products even easier to use.
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Fair Pay & Worker Respect
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The company's CEO pay ratio for 2024 was 177:1, with the CEO receiving $21,699,888 and the median employee earning $122,535.
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None of the company's employees are covered by collective bargaining agreements or represented by a labor union.
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The US Department of Labor classified Cricut INC as "NOT a Willful violator," indicating no violations were found by the employer.
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The company's Code of Conduct and Ethics, amended in October 2023, prohibits child labor, forced labor, physical punishment, and discrimination in all aspects of employment, including compensation, and prohibits retaliation against those who report violations.
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In March 2024, the company implemented a workforce reduction impacting approximately 8% of its employees.
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Employee benefits include medical, life, disability, vision, and dental insurance, 401(k) retirement plans with company matching contributions, and paid time off.
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Policies and practices are in place to ensure adherence to occupational safety within each office.
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Fair Trade & Ethical Sourcing
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No evidence was found in the provided article regarding Cricut, Inc.'s performance on fair trade certifications, audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage in contracts, materials risk index, or supplier diversity spend.
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The article mentions child labor incidents related to Shein, not Cricut, Inc.
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Honest & Fair Business
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No specific data points were found in the provided articles to assess Cricut, Inc. against any of the 'Honest & Fair Business' KPIs. The articles explicitly state that information for metrics such as regulatory fines, transparency index, whistleblower policy, financial restatements, audit coverage, ESG controversy index, complaint resolution time, board conflict-free percentage, anti-corruption policy, or third-party verification is not mentioned or unavailable.
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Kind to Animals
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The provided articles do not contain specific, quantitative evidence to assess Cricut, Inc. against any of the 'Kind to Animals' KPIs. While the company description mentions 'leather' as a material, indicating the relevance of some KPIs, the articles do not provide data on the percentage of animal-derived inputs replaced with ethical alternatives, cruelty-free certifications, animal testing practices, humane certifications, or wildlife conservation efforts. General statements from a third-party site about not adhering to ethical sourcing are not specific or quantitative enough to meet the rubric's thresholds for any KPI.
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No War, No Weapons
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Cricut's terms of service, effective September 16, 2025, state that no portion of its platform may be downloaded or exported to any country or region subject to an embargo or trade restriction, or to any person or entity on the U.S. Treasury Department’s list of Specially Designated Nationals or the U.S. Commerce Department’s Consolidated Screening List.
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This indicates an absolute prohibition on exports to sanctioned regimes.
Planet-Friendly Business
-50
In 2023, Cricut reported total Scope 1 and 2 greenhouse gas emissions of 38,200 metric tons and Scope 3 emissions of 4,300 metric tons, totaling 42,500 tCO₂e.
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The company reported zero environmental compliance violations in 2023 and was in full compliance with CPSC Guidelines, EU Safety Regulations, and California Prop 65 as of early 2024.
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For waste, Cricut achieved a 17.3% packaging waste reduction in 2023.
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In terms of materials, 22% of product composition in 2023 consisted of recycled plastics, and 8.5% were biodegradable components.
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Respect for Cultures & Communities
-30
Cricut has established three formal partnerships with Indigenous Australian artists for a design collection.
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The company engaged three Indigenous artists, which falls below the threshold for 4-8 suppliers.
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Proceeds from design usage will be donated to Indigenous Literacy Foundation and Children’s Ground.
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In 2024, the company initiated a training program to educate employees and suppliers on its conflict minerals program, its goals, and reporting obligations.
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The company also has a risk management plan for suppliers that present a potential conflict minerals risk.
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However, the articles do not provide specific details on the content of the training regarding cultural sensitivity or the effectiveness of the risk management plan as a cultural incident response framework.
Safe & Smart Tech
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Cricut allows users to access, update, and delete their account information, and privacy requests can be submitted via email or mail.
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The company retains personal information for up to 5 years after active engagement or until otherwise requested.
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Cricut states compliance with GDPR, CCPA, and PRC data protection laws, as evidenced by regional-specific privacy notices for California, the EEA/UK, and the PRC.
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Zero Waste & Sustainable Products
-60
Cricut's Premium Permanent Vinyl contains 0% pre-consumer, post-consumer, or total recycled content.
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The company has implemented 1-2 small-scale waste reduction initiatives, such as removing foam from shipping cartons and excess tape.
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Cricut demonstrates good hazardous waste management by complying with regulations like California Proposition 65, REACH, and TPCH, and actively reducing packaging waste.
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The company has been criticized for anti-repairability practices, including using glue to hold components together and disabling old units during warranty replacements, indicating extremely low repairability.
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Cricut has had no waste disposal violations in the past 3 years. The packaging-to-product ratio for Cricut Premium Permanent Vinyl is at the industry average.