Most companies score negative on Honest & Fair Business. The average is -7.6. 73% of non-zero scores are negative.
Salesforce scores +10. That puts it in rare company. But what does the number actually represent?
The Full Scorecard
Current average: +1.8 across eleven values.
What +10 on Honesty Means
The Honest & Fair Business value measures corporate governance, regulatory compliance, transparency, whistleblower protections, and disclosure quality. Evidence comes from court filings, regulatory actions, and independent governance assessments.
Salesforce's +10 reflects a relatively clean regulatory record, transparent reporting practices, and governance structures that include independent board oversight and stakeholder engagement mechanisms. The company has avoided the large-scale fraud, manipulation, or deception cases that push competitors into negative territory.
For context, JPMorgan and Goldman Sachs currently score -20 on the same value. Uber scores -30.
The Weapons Problem
Salesforce scores -10 on No War, No Weapons. The company holds contracts with US government agencies including Customs and Border Protection, which sparked internal employee protests. Salesforce's platform is used by defence contractors and military-adjacent organisations.
Even the most "honest" company in our tech database still fails on weapons. A clean governance record does not insulate a company from the ethical implications of its customer base.
The Takeaway
A +10 on honesty is genuinely rare and genuinely earned. But it coexists with a -10 on weapons in the same company. Ethics is not a single score.
View Salesforce's full profile on Mashinii.
Primary sources
Keep reading
Browse all research →Keep asking better questions about companies.
Get one useful company story each week: ownership explainers, comparisons and new findings, with the sources. The Evidence Brief is free.