Better Health for All

The provided articles indicate that Zhihu Inc. operates an online content community where users engage with health-related topics, evidenced by 750,000 health questions and nearly 21 million followers of health topics in 2019.

However, this information describes user activity on the platform rather than the company's direct investments, initiatives, or measurable outcomes against the defined KPIs for 'Better Health for All.' The articles do not provide specific, quantifiable evidence regarding the net health effect of Zhihu's principal services, revenue from harmful products, user safety records, price accessibility of health products, reach to vulnerable populations, risk transparency, health innovation investment, health externalities, health equity programs, healthcare workforce support, preventative health measures, healthcare data responsibility, global health crisis response, or mental health initiatives. Additionally, Zhihu Inc. is not a pharmaceutical company, food company, or clinical research organization, making several KPIs not applicable to its business model.

Fair Money & Economic Opportunity

Zhihu Inc. operates an online content community, generating revenue primarily from marketing services, paid membership, and vocational training

. The company does not offer lending or deposit services to consumers, nor does it provide consumer credit products. It is not regulated as a lender, does not manage customer finance data, and does not operate financial service access points. There is no evidence of financial literacy programs or any direct impact on customer credit or savings outcomes. Consequently, all KPIs under the 'Fair Money & Economic Opportunity' value are not applicable to its business model.

Fair Pay & Worker Respect

The company reported no work-related fatalities in 2022, 2023, and 2024

, and recorded zero lost workdays due to work injuries in 2024 . Employee reviews indicate an average rating of 3.8 out of 5 stars , with 85% of employees stating they would recommend working at the company . The overall employee turnover rate for 2024 was 26.6%.

Fair Trade & Ethical Sourcing

The provided articles, Zhihu's 2024

and 2023 ESG reports, explicitly state that they do not contain specific data relevant to Fair Trade & Ethical Sourcing. There is no information on fair trade certification, audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage in supplier contracts, materials risk index, or supplier diversity spend. Therefore, no KPIs under this value can be scored based on the available evidence.

Honest & Fair Business

Zhihu maintains a comprehensive anti-corruption policy, including an employee integrity code, 'seven red lines', sunshine declaration, and monitoring policies

. Anti-corruption training is provided to employees , and integrity commitment clauses are included in employment contracts . The company reported zero concluded legal cases regarding corrupt practices in 2024 and no concluded corruption lawsuits in the reporting period . For whistleblowing, Zhihu has a formal protection mechanism with a policy to prevent retaliation , offering multi-channel and anonymous reporting via the independent third-party service NAVEX Global . Procedures for handling complaints regarding accounting, internal controls, or auditing matters are established , and receipt of reports is acknowledged within 10 business days .

Kind to Animals

No specific, concrete data points were found in the provided articles to assess Zhihu Inc. against the 'Kind to Animals' ethical value. The company operates an online content community, and the available information does not detail any involvement in animal testing, animal agriculture, animal-derived products, or specific animal welfare initiatives with measurable outcomes as defined by the rubric's KPIs. While some articles mention support for 'wildlife conservation'

or general 'collaboration with regulatory authorities,' these do not provide the measurable impact, specific policy engagement, or quantitative data required by the rubric's KPIs.

No War, No Weapons

The provided articles, including the 2024 Form 20-F annual report

and multiple ESG reports (2022 , 2023 , 2024 ), consistently state that no specific data or information relevant to 'No War, No Weapons' metrics was found. This includes, but is not limited to, revenue from arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investment, conflict divestment policy, and board oversight of defense. While one report mentions the development of large language models (LLMs) that 'could have dual-use applications,' no specific R&D investment figures or details on dual-use technology screening are provided. Similarly, support for rural revitalization projects is mentioned, but no specific financial figures for peacebuilding investment are given. Therefore, no KPIs can be scored based on the provided evidence.

Planet-Friendly Business

Zhihu Inc. reported total Scope 1, 2, and 3 greenhouse gas emissions of 1,939.38 tonnes of carbon dioxide equivalent in 2024.

The company states it complies with environmental protection laws and no annual environmental compliance violations are mentioned in the reports. Zhihu refers to the Task Force on Climate-related Financial Disclosures (TCFD) framework to guide its climate change management , incorporating climate change risks into its corporate risk management , with the Board of Directors assessing potential climate risks and developing response initiatives.

Respect for Cultures & Communities

The provided article analyzes user comments on the Zhihu platform regarding perceptions of Chinese doctoral supervisors in Western academia. It focuses on online discourse and stereotypes within user-generated content, rather than the company's operational practices, community engagement, partnerships, investments, or protocols. Consequently, there is no specific, quantitative evidence in the article to assess Zhihu Inc. against any of the defined KPIs for 'Respect for Cultures & Communities'. The article analyzes 450 Zhihu user comments about Chinese doctoral supervisors in Western academia.

The date range of comments is January 2024.

Safe & Smart Tech

Zhihu Inc. exhibits severe deficiencies in user data control, privacy-by-design, and regulatory compliance. The company has been accused of systematically using hidden digital watermarks in screenshots to track users without their knowledge

. This practice indicates a complete lack of meaningful user control over personal data and a failure to integrate privacy principles into product development, suggesting a repeated pattern of unauthorized data use. Furthermore, China's cyberspace regulator summoned Zhihu for publishing illegal information, demanding immediate rectification under the Cybersecurity Law , which points to basic compliance gaps and a reactive approach to regulatory requirements.