MASHINIi

Yeti Holdings Inc..

YETI.US | Manufacture of sports goods

Yeti Holdings, Inc. designs, markets, and distributes products for the outdoor and recreation markets. Its product line includes hard coolers, soft coolers, drinkware, bags, and outdoor living products like blankets, chairs, and cargo. The company sells its products through wholesale channels, inclu...Show More

Ethical Profile

Mixed.

Yeti Holdings Inc. has a mixed ethical profile. The company faced product safety concerns, including recalls for Hopper coolers and SideKick Dry products due to 1,399 reports of magnet failures posing ingestion risks, and Rambler mugs for hot liquid expulsion. Critics also point to a 2023 CEO pay ratio of 95:1, with some employees allegedly noting low pay compared to local roles. Yeti discontinued using "Tribe" in marketing after a petition signed by over 1,000 people. On environmental efforts, Yeti removed PFAs from all products and diverted 310,000 pounds of waste in 2021, but reports indicate a 32% increase in Scope 3 emissions between 2020-2021.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect10
-100100
Fair Trade & Ethical Sourcing20
-100100
Honest & Fair Business-50
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-30
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech10
-100100
Zero Waste & Sustainable Products-30
-100100

Better Health for All

0

YETI demonstrates a strategic focus on health-positive impact by systematically eliminating harmful chemicals from its products. It eliminated long-chain PFAS from all products in 2021, BPA from all food contact products, and BPS/BPF from food contact surfaces by 2022.

1
The company is on track to eliminate PVC from its entire supply chain by 2025.
2
These actions mean that for several years, a significant portion of its revenue has not come from products with established negative health impacts due to these chemicals. YETI has had two product recalls in the past three years (Rambler mug in 2020
3
, soft coolers in 2023
4
), but no injuries were reported for the 1.9 million units involved in the larger soft cooler recall.
5
The company maintains outstanding risk transparency, proactively communicating recalls
6
and publishing its Restricted Substances List.
7
YETI has also significantly reduced negative health externalities, achieving a 62% decrease in Scope 1 & 2 emissions since a 2020 baseline
8
and diverting over 310,300 pounds of material from landfills in 2021.
9
Hydration Stations at events have eliminated over 340,000 plastic bottles since 2018.
10
Additionally, YETI ensures the safety of its food-contact products by using food-grade materials and rigorous testing.
11

Fair Money & Economic Opportunity

0

Yeti Holdings Inc. is a consumer products company that designs, markets, and distributes outdoor and recreation products.

1
It is not a financial institution and does not offer lending, deposit, or other financial services to consumers. Therefore, all Key Performance Indicators under the 'Fair Money & Economic Opportunity' value, which are specifically designed to assess financial institutions' impact on financial inclusion and economic opportunity for marginalized populations, are not applicable. The company's activities, such as its premium product pricing strategy
2
, philanthropic donations to community organizations
3
, and financial advising for employees
4
, do not fall within the scope of financial services for customers as defined by the rubric's KPIs.

Fair Pay & Worker Respect

10

YETI's CEO median pay ratio was 95:1 in 2023.

1
Employee reviews indicate an overall rating of 4.0 out of 5 stars
2
, with 79% of employees recommending the company
3
and 84% approving of the CEO.
4
However, reviews also highlight concerns regarding poor work/life balance
5
and a perceived lack of diversity and inclusion initiatives.
6
Employee compensation is noted as low compared to similar roles
7
, with many employees reportedly not earning the national average for their positions.
8
The compensation and benefits rating is 3.7 out of 5 stars
9
but decreased by 2% over the last 12 months.
10
Additionally, the 15% annual bonus is not always fully awarded
11
, and the lunch stipend and company discount have been reduced.
12

Fair Trade & Ethical Sourcing

20

YETI's Supplier Code of Conduct (SCoC), based on International Labor Organization conventions and Fair Labor Association standards, is embedded within all supplier agreements

1
. All suppliers and vendors are required to adhere to these expectations, and 100% of Tier 1 suppliers re-committed to the updated SCoC in June 2022
2
. YETI partners with FLA-approved third-party firms for audits
3
. In 2023, 30 supplier facilities were audited
4
, with 0% zero tolerance findings
5
. The Corrective Action Plan closure rate was 93% in 2023
6
. The company has a policy for responsible sourcing of 3TG conflict minerals from certified mines and conflict-free smelters
7
.

Honest & Fair Business

-50

The company has a Code of Business Conduct, effective June 1, 2020, which includes a commitment to anti-bribery laws and legal compliance.

1
A whistleblower policy is in place with a dedicated hotline, providing contact information for various countries.
2
However, there is no evidence regarding the strength or specific guidance of the anti-corruption policy, nor details on independent investigation processes, training, or effectiveness of the whistleblower program.

Kind to Animals

0

Yeti Holdings Inc. does not have animal agriculture operations or sourcing applicable to its business model, which primarily involves outdoor and recreation products like coolers and drinkware. The company's partnership with the James Beard Foundation focuses on training chefs in sustainable agriculture and food-system issues, which is an advocacy role rather than direct involvement in animal agriculture practices.

1

No War, No Weapons

0

No specific, quantifiable data was found in the provided articles to assess Yeti Holdings Inc. against the 'No War, No Weapons' ethical value. The articles primarily consist of policy documents, such as the Supplier Code of Conduct, outlining ethical standards for suppliers, including prohibitions on forced labor

1
and requirements for responsible conflict mineral sourcing
2
. However, these documents do not provide specific percentages, frequencies, or outcomes related to revenue from arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, or any other quantifiable metrics defined in the rubric. For instance, while the company's Supplier Code of Conduct mentions requirements for responsible sourcing of 3TG minerals from certified mines and conflict-free smelters
3
, it does not provide a percentage of the supply chain that is certified conflict-free.

Planet-Friendly Business

-30

No regulatory actions, violations, fines, or compliance issues were mentioned for YETI.

1

Respect for Cultures & Communities

0

Yeti Holdings Inc. had one cultural appropriation incident involving the use of the term 'Tribe' in its marketing, which it ceased after public pressure and discussions with indigenous community members.

1
The company provides an anonymous, third-party hotline accessible via phone and web in all countries where it operates, ensuring 100% coverage for community concerns.
2
Yeti Holdings Inc. actively works to protect the culturally significant Bristol Bay region, with no reported incidents of disruption to cultural sites.
3
The company has established three formal partnership agreements with indigenous or local community groups, including a project with the Shoshone tribe, a partnership with the Keala Foundation for Hawaiian youth, and a partnership with Latino Outdoors.
4

Safe & Smart Tech

10

YETI has no documented data breaches in the past three years and operates a risk-based cybersecurity program based on industry standards, including a layered approach for threat management, incident detection, and response.

1
No specific incidents of unauthorized data use are mentioned.
2
The company explicitly states compliance with GDPR, UK GDPR, and EU GDPR.
3
Users can access, update, and delete their data and opt-out of marketing communications, with data retention periods specified, such as 24 months for marketing.
4
Annual penetration testing is performed on web, internal network, and cloud environments, and employee training includes recurring phishing exercises and annual reminders on data privacy and information security.
5

Zero Waste & Sustainable Products

-30

In 2023, Yeti diverted 69% of waste from landfills across its U.S. and Canada distribution centers, global offices, and innovation centers.

1
As of 2023, 90% of YETI packaging was recyclable by weight.
2
Approximately 1% of purchased materials were certified recycled materials by weight in 2023.
3
The company's circularity programs covered 39% of its product portfolio in 2023.
4
YETI has integrated circular design principles through an internal playbook, a standardized sustainability template in gate reviews, and optimized Rambler drinkware design. The company implements multiple waste reduction initiatives, including YETI RESCUES, Rambler Buy Back, a plastic recycling pilot, closed-loop recycling for production scraps, and various packaging material changes. YETI achieved the elimination of perfluorinated chemicals (PFOS and PFOA) and bisphenols (BPS and BPF) from all products by 2022
5
and is on track to eliminate PVC from its supply chain by 2025.
6
There were no significant fines or non-monetary sanctions related to environmental non-compliance in 2020, 2021, or 2022.
7
YETI has a target to achieve zero waste to landfill across its value chain by 2030.
8

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.