American Outdoor Brands, Inc..
AOUT.US | Manufacture of weapons and ammunition
American Outdoor Brands, Inc. is a holding company that designs, manufactures, and markets a wide range of products for the outdoor and shooting sports markets. Their product portfolio includes firearms, shooting accessories, knives, and outdoor lifestyle products such as camping equipment and outdo...Show More
Better Health for All
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The company's primary focus and revenue generation stem from firearms and related accessories. A majority of guns used in crimes in major US cities are American Outdoor Brands' (AOBC) guns, and its AR-15 style rifles have been involved in high-profile mass shootings, indicating significant negative health consequences from its core products.
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While no exact revenue percentage is given, the company's primary focus on firearms, coupled with the fact that a majority of guns used in crimes are its products, suggests that 80-90% of its revenue comes from products with established negative health impacts. The company initiated a recall of approximately 13,828 Caldwell E-Max® Pro BT earmuffs in July 2021 due to a fire and burn hazard, though no injuries were reported.
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This recall, combined with the involvement of its AR-15 style rifles in multiple mass shootings, indicates notable safety incidents. American Outdoor Brands stated that a report on risks associated with gun violence was not necessary because it already discloses reputational and financial risks, suggesting incomplete risk disclosure regarding the health impacts of its products.
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The company's products are implicitly linked to gun violence, which has significant indirect health effects.
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Fair Money & Economic Opportunity
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American Outdoor Brands, Inc. (AOUT.US) is a manufacturer and marketer of outdoor and shooting sports products, not a financial institution.
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The company does not offer lending, deposit, or other financial services to consumers.
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Therefore, all KPIs related to financial products, services, and customer financial outcomes are not applicable to its core business model. The provided articles do not contain any evidence pertaining to financial inclusion, lending practices, fee structures, or customer financial data management.
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Fair Pay & Worker Respect
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None of the company's employees are represented by a union in collective bargaining.
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The company provides comprehensive medical, dental, and vision plans, paying approximately 90% of total premium costs, and covers 100% of short-term and long-term disability insurance premiums.
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Other benefits include a 401(k) plan with a company match of up to 3% of the first 6% contributed by the employee, a profit-sharing plan, an Employee Stock Purchase Plan, twelve annual holidays, paid sick and vacation time, paid and unpaid leaves of absence, flexible work schedules, flexible spending and health savings accounts, life and disability insurance, employee assistance programs, and product discounts.
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The company regularly reviews pay data of U.S. employers to confirm pay equity and offers tuition reimbursement and professional education support.
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Fair Trade & Ethical Sourcing
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No specific, quantitative evidence was found across the provided articles for any of the KPIs related to Fair Trade & Ethical Sourcing for AOUT.US. Information regarding fair-trade certifications, audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage, materials risk index, or supplier diversity spend was not explicitly stated with concrete numbers, percentages, or timelines for the company.
Honest & Fair Business
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No specific evidence was provided in the article to assess American Outdoor Brands, Inc. against the 'Honest & Fair Business' ethical value. Information regarding regulatory fines, transparency benchmarks, whistleblower policies, financial restatements, audit coverage, ESG controversies, complaint resolution times, board conflicts of interest, anti-corruption policies, or third-party verification of ethical claims was not mentioned.
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Kind to Animals
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No specific data was found in the provided articles for any of the KPIs related to the 'Kind to Animals' value. The articles explicitly state a lack of information regarding cruelty-free certifications, alternative testing methods, humane certifications, wildlife conservation impact, ethical input substitution, supplier audits, cage-free sourcing, animal testing policy, animal testing volume, innovation investment, animal agriculture ethics, animal-free R&D collaboration, and public policy engagement.
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No War, No Weapons
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No evidence available to assess American Outdoor Brands, Inc. on No War, No Weapons.
Planet-Friendly Business
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The provided articles primarily focus on American Outdoor Brands' financial performance, revenue growth, EBITDA, and patent activity.
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They explicitly state that no specific, quantitative data points related to environmental metrics such as greenhouse gas emissions, renewable energy usage, water consumption, waste diversion rates, or climate targets are publicly available.
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Multiple articles confirm that data for these planet-friendly business metrics is "Not found," "No publicly available data," or "Missing."
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Therefore, no KPIs can be scored based on the evidence provided.
Respect for Cultures & Communities
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Astis Mittens, a brand under AOUT.US, has faced accusations of cultural appropriation by Native American groups regarding its beadwork designs, which led to a collaboration ending with Teton Gravity Research.
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The company's previous and current owners are working to improve cultural impact assessment, implying a lack of a formal protocol.
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While Astis Mittens plans to hire Native artists for design creation, no specific numbers of indigenous suppliers have been provided.
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The company donates a portion of revenue to the American Indian College Fund, providing three full-time scholarships for Native American students per year, but the percentage of revenue donated is not specified.
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In response to the cultural appropriation accusations, the company has attempted to improve understanding and collaboration, but the effectiveness of this response is not assessed.
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Safe & Smart Tech
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American Outdoor Brands, Inc. conducts ongoing annual employee security awareness training
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, which aligns with industry-standard practices.
Zero Waste & Sustainable Products
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Amer Sports (AOUT.US) reported that 13.1% of its total materials for apparel and footwear in 2024 were recycled.
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The company achieved a 42% reduction in plastic used for Wilson tennis ball overcaps.
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Circular design principles are a core principle, with products like the Salomon INDEX shoes and Brigade INDEX helmet designed for recyclability, and the Peak Performance Elevate Liner Hood featuring a mono-material design for easy repair and minimal waste.
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The company has multiple waste reduction initiatives, including the expansion of Arc'teryx ReBIRD™ Service Centers to 11 locations in 2024, which saw a 49% increase in complex repairs.
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Peak Performance achieved over 95% marker efficiency in its cutting process.
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Amer Sports has a target to complete 100% of strategic product category Life Cycle Assessments by 2025 and to establish a circularity policy by 2030.
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Arc'teryx and Peak Performance have programs for repair, resale, and customer education.
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Products from Arc'teryx and Salomon are designed for repair.
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