Better Health for All

WEBTOON's acquired company, Wattpad, experienced a database breach in July 2020 affecting approximately 270 million personal records.

While a related £985,000 fine from the UK ICO was later dismissed in December 2023, this incident indicates a notable safety incident. The company reports cybersecurity risk management in its yearly 10-K filing and aims to obtain ISO27001, ISO27701, and SOC2 certifications on key services. It uses industry-leading frameworks like NIST CSF and has not experienced any material cybersecurity incidents since the Wattpad acquisition. WEBTOON collects various user data, including biometric identifiers for its 'Toon Filter,' and provides users with rights to access, correct, and delete their data. The company assesses the cybersecurity of third-party service providers and regularly conducts access reviews. For its creators, WEBTOON offers a 'healing camp' for mental and emotional well-being, a regular health checkup system since 2014, paid leave policies, formalized rest periods, and complimentary physical therapy sessions. In 2026, WEBTOON plans to launch new educational programming for career development and a redesigned Creator Resource Hub with a video series offering practical tips and inspiration.

Fair Money & Economic Opportunity

WEBTOON Entertainment Inc. is a digital entertainment company that operates a webcomics platform.

Its core business does not involve lending, insuring, moving, or storing money for consumers. The company generates revenue through paid content, advertising, and IP adaptations, and offers users access to content via freemium models and in-app purchases. It does not offer consumer credit products, financial services, or manage customer financial data. Therefore, all KPIs related to financial services, lending, fees, debt, and financial literacy are not applicable to its business model, resulting in a score of 0 where explicitly allowed by the rubric for non-financial companies, or omission if no such explicit tier exists.

Fair Pay & Worker Respect

WEBTOON's employee rating on Glassdoor is 3.4 out of 5 stars, with 61% of employees recommending working there.

Converting the 3.4-star rating to a 100-point scale (3.4/5 * 100) yields 68/100, which falls between the -10 tier (65/100) and the 10 tier (70/100). Following the rule to choose the tier closer to zero, this maps to a score of -10. For health insurance, an article explicitly states that Webtoon does not provide health insurance to creators, indicating less than 5% coverage for a significant portion of its workforce, which maps to a tier of -100. Other KPIs, including living wage coverage, CEO-median pay ratio, collective bargaining share, safety incident rate, pay equity ratio, turnover rate, labor violation incidents, and insecure contract share, lack specific, quantifiable evidence in the provided articles and are therefore omitted.

Respect for Cultures & Communities

No specific, concrete data points were found in the provided articles to assess WEBTOON Entertainment Inc. against the defined KPIs for 'Respect for Cultures & Communities'. details content moderation for its global English platform but provides no data relevant to community engagement or cultural preservation.

discusses alleged predatory contract clauses with creators regarding intellectual property, which does not directly map to the rubric's definition of cultural appropriation incidents from communities or other KPIs related to community engagement. analyzes the broader webtoon industry and does not provide company-specific data for WBTN.US. 's content was inaccessible.

Safe & Smart Tech

WEBTOON Entertainment Inc. conducts cybersecurity/privacy awareness training, phishing simulations, disaster recovery training, and tabletop exercises.

The company's Toon Radar system uses watermarking technology to embed unique user identification data in episodes to detect unauthorized distribution of content. Its Illegal Upload Prediction System utilizes data analysis and machine learning. The company's recommender systems use various parameters for personalized and non-personalized recommendations, aiming for transparency in how recommendations are generated. WEBTOON's privacy policy states that data is retained only as long as necessary for service provision or legal requirements. The company explicitly states adherence to GDPR and compliance with the EU Digital Services Act (DSA), reporting no orders or reports of illegal content from EU Member States authorities from January 1, 2024, to December 31, 2024. Users can access, correct, and delete their data, and manage communication preferences and cookies. WEBTOON collaborates with organizations and legal authorities to fight against illegal content distributors.

Zero Waste & Sustainable Products

No evidence was found in the provided articles regarding WBTN.US's performance on any of the 'Zero Waste & Sustainable Products' KPIs. The articles focus on consumer motivations for using brand webtoons

and the global webtoon self-publishing market , without addressing waste management, product sustainability, or related initiatives by the company.