Vivara Participacoes SA.
VIVA3.BOVESPA | Manufacture of jewellery and related articles
Vivara Participacoes SA is a leading Brazilian company primarily engaged in the design, manufacture, and retail of high-quality jewelry. The company operates a significant network of specialized stores across Brazil, complemented by an e-commerce platform, offering a wide range of products including...Show More
Ethics Score
Mixed.
Vivara is the first Brazilian jeweler to achieve Responsible Jewellery Council certification, maintaining a 98% compliance score for its ethical supply chain. The company sources 100% of its diamonds via the Kimberley Process and 100% of its gold from certified Brazilian mines located outside indigenous territories. While achieving a 1:1 gender pay equity ratio and 100% collective bargaining coverage, the firm faces workforce instability, with voluntary turnover rising to 41% in 2023. Environmental efforts include sourcing 30% of gold from circular economy programs and reaching a 66% waste recovery rate. Governance is supported by a board that is 80% independent, though the company maintains R$12.6 million in provisions for labor-related lawsuits common to the Brazilian retail sector.
Last investigated
Need a fresh look at Vivara Participacoes SA?
Request a new evidence search and review across all 11 dimensions. We update this public company record and email you when it is ready.
$5 USD, one-off payment. No subscription. Usually ready within 15 minutes. A fresh review may confirm the existing scores. Checkout is handled by Stripe.
What the ratings miss, in your inbox.
One concise weekly email with new evidence-backed company research. No account. No card. Unsubscribe any time.
Similar Companies
Value Scores
Fair Pay & Worker Respect
As a large-scale manufacturer and retailer, the company employs a significant workforce across its factories and retail network, making it directly responsible for upholding labor standards, fair compensation, and workplace safety. Vivara Participações S.A. demonstrates a strong commitment to labor rights and worker welfare, though it faces challenges with high turnover. Regarding compensation and equity, the company reports a 1:1 pay equity ratio between men and women for comparable roles (Tier 60).
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from api.mziq.com — api.mziq.com
Fair Trade & Ethical Sourcing
The jewelry industry is inherently high-risk for human rights abuses in the sourcing of precious metals and gemstones, requiring rigorous supply chain due diligence to prevent child or forced labor. While the company is vertically integrated, the inherent nature of sourcing raw materials like gold and diamonds makes this a critical area for ethical scrutiny. Vivara Participações S.A. demonstrates a robust commitment to ethical sourcing through its vertical integration and membership in international standards bodies. Regarding certifications, the company sources 100% of its diamonds via the Kimberley Process
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Honest & Fair Business
As a luxury jewelry retailer, the company's core business does not inherently advance or harm honest business practices; its score is dependent on its behavioral track record regarding regulatory compliance, transparency, and consumer protection. Vivara Participações S.A. demonstrates a strong commitment to honest and fair business practices, supported by detailed disclosures in its 2022 and 2023 Sustainability Reports.
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Kind to Animals
As a jewelry manufacturer, the company's supply chain involves the extraction of precious metals and gemstones, which often entails significant habitat destruction and ecosystem disruption that negatively impacts wildlife. (No news evidence available; score reflects business-type baseline only.)
No War, No Weapons
As a manufacturer and retailer of jewelry and watches, the company's core business is unrelated to the arms industry or military conflict, making it neutral regarding the 'No War, No Weapons' value. Vivara Participações S.A. operates as a vertically integrated jewelry manufacturer and retailer with no involvement in the defense or arms sectors.
Sources
- Article from ri.vivara.com.br — ri.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Planet-Friendly Business
As a jewelry manufacturer, the company's core business is not inherently climate-positive or climate-negative, as its environmental impact depends on its specific operational energy choices and carbon management rather than the nature of the product itself. Vivara Participações SA provides detailed environmental data through its 2021 and 2023 sustainability reports.
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Respect for Cultures & Communities
As a jewelry manufacturer, the company relies on the extraction of precious metals and gemstones, which are high-risk commodities often associated with human rights abuses, land displacement, and environmental degradation in mining communities. Vivara Participações S.A. demonstrates a consistent record of managing community and cultural impacts through structured due diligence and certification. Regarding indigenous rights and displacement, the company reports zero violations (GRI 411-1) across 2020–2023.
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Safe & Smart Tech
As a retailer with a significant e-commerce platform and customer database, the company is responsible for the protection of consumer data and digital privacy, though its core business of jewelry manufacturing does not inherently advance or harm the development of safe and smart technology. Vivara Participações S.A. demonstrates a solid baseline for data protection and cybersecurity within the retail jewelry sector, supported by its 2023 and 2024 sustainability reports and official privacy policies.
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from ri.vivara.com.br — ri.vivara.com.br
- Article from ri.vivara.com.br — ri.vivara.com.br
Zero Waste & Sustainable Products
As a manufacturer of jewelry and watches, the company relies on the extraction of precious metals and gemstones, which is inherently resource-intensive and generates significant waste, placing it in tension with circular economy and zero-waste principles. Vivara Participações S.A. demonstrates a structured approach to waste management and circularity, particularly within its manufacturing operations. **Waste Management & Diversion:** In 2023, the company reported a waste diversion rate of approximately 66% (recovered, reused, or recycled), while the remaining 34% was incinerated.
Sources
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
- Article from images.vivara.com.br — images.vivara.com.br
Common Questions
Is Vivara Participacoes SA ethical?
Vivara Participacoes SA (VIVA3.BOVESPA) received a "Mixed" ethics rating from Mashinii. Vivara is the first Brazilian jeweler to achieve Responsible Jewellery Council certification, maintaining a 98% compliance score for its ethical supply chain. The company sources 100% of its diamonds via the Kimberley Process and 100% of its gold from certified Brazilian mines located outside indigenous territories. While achieving a 1:1 gender pay equity ratio and 100% collective bargaining coverage, the firm faces workforce instability, with voluntary turnover rising to 41% in 2023. Environmental efforts include sourcing 30% of gold from circular economy programs and reaching a 66% waste recovery rate. Governance is supported by a board that is 80% independent, though the company maintains R$12.6 million in provisions for labor-related lawsuits common to the Brazilian retail sector.
What is Vivara Participacoes SA most controversial for?
Vivara Participacoes SA scores lowest on Planet-Friendly Business (-20), Zero Waste & Sustainable Products (-20), Kind to Animals (-20) based on court records, regulatory actions, and investigative journalism. These are the dimensions where the strongest negative evidence is documented.
How does Vivara Participacoes SA score across ethical dimensions?
Vivara Participacoes SA scores positively on No War, No Weapons (+30), Fair Pay & Worker Respect (+10) and negatively on Planet-Friendly Business (-20), Zero Waste & Sustainable Products (-20), Kind to Animals (-20). Each dimension is scored on a -100 to +100 scale using documented evidence rather than corporate self-reports.
How does Mashinii score Vivara Participacoes SA?
We score Vivara Participacoes SA across 11 ethical dimensions — including human rights, environmental damage, corruption, and labour practices — using court filings, regulatory actions, investigative journalism, and NGO reports. Our data is adversarial: it comes from sources companies cannot edit or suppress, not from corporate ESG disclosures. Each claim is cited. Read the full scoring manual →
Explore More
AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.