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UBISOFT ENTMT IN.

UEN.XETRA | Software publishing

Ubisoft Entertainment SA is a French video game company. It is involved in the creation, development, publishing, and distribution of interactive entertainment products worldwide. The company develops and publishes video games for various platforms, including consoles, PCs, mobile phones, and tablet...Show More

Ethical Profile

Mixed.

Ubisoft faces scrutiny over workplace conduct, with allegations of misconduct, transparency issues, and a reported 24.67% mean gender pay gap at Ubisoft Reflections in 2021. Cybersecurity issues include a 2013 breach affecting 58 million users and an alleged 2023 attempt to exfiltrate 900GB of data. Critics point to cultural insensitivity, notably with Assassin's Creed Shadows, which sparked a 94,000-signature petition. Ubisoft apologized, launching diversity training. Efforts include 10 free telehealth therapy sessions annually for employees and addressing in-game toxicity.

Value Scores

Better Health for All-30
-100100
Fair Money & Economic Opportunity10
-100100
Fair Pay & Worker Respect20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business20
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-60
-100100
Respect for Cultures & Communities-50
-100100
Safe & Smart Tech-50
-100100
Zero Waste & Sustainable Products-30
-100100

Better Health for All

-30

Ubisoft has implemented initiatives to address mental health. The company partnered with Safe In Our World, a mental health charity, to create the Good Game Playbook, which aims to combat in-game toxicity.

1
Additionally, Ubisoft expanded mental health benefits for its employees, offering 10 free telehealth coaching or therapy sessions per employee per year through the Ginger App, alongside sessions on stress and anxiety with NAMI, and a virtual meditation session.
2

Fair Money & Economic Opportunity

10

Ubisoft Entertainment SA is a video game company, and as such, most KPIs related to traditional financial services (lending, deposits, APRs, loan books, debt ratios, banking deserts, etc.) are not applicable. However, the company does provide evidence regarding data accessibility. Ubisoft is focused on making it easier for players to access, manage, and retrieve the personal data they’ve shared, allowing them to access all their data and personal information, stop sharing it, and delete it altogether.

1
The company proactively enforces GDPR in all markets, which sets high standards for data privacy and protection.
2

Fair Pay & Worker Respect

20

Ubisoft reduced its global gender pay gap to 1.3% in Fiscal Year 2021-2022, indicating that women's median pay is 98.7% of men's median pay.

1
Employee surveys were conducted with an 86% response rate and over 55,000 comments, but the results were presented in an opaque internal video, summarizing into six talking points without quantitative data for negative feedback.
2
The survey also did not collect global data beyond legally required age and gender.
3
In 2024, the company saw a net decrease of more than 1,700 employees over 18 months.
4
Ubisoft announced the closure of its Halifax studio on January 7, 2026, laying off 61 of 71 workers.
5
CWA Canada, which represented these workers, filed a labor board complaint accusing Ubisoft of violating the Trade Union Act by breaching a statutory freeze on altering working terms and conditions before collective bargaining.
6
Additionally, Ubisoft workers in France went on strike on February 14, 2024, and again between October 15-17, demanding fair pay, an end to the gender pay gap, and protesting raises below the cost of living and a lack of transparency.
7

Fair Trade & Ethical Sourcing

0

No specific quantitative data was found in the provided articles to assess Ubisoft Entertainment SA against any of the Fair Trade & Ethical Sourcing KPIs. While outlines a Supplier Code of Conduct that addresses child labor, audit capabilities, traceability requirements, and ethical sourcing for raw materials, it does not provide concrete metrics such as percentages of certified spend, audit frequencies, number of substantiated incidents, traceability coverage, remediation times, or supplier diversity spend.

1
Therefore, no KPIs could be scored.

Honest & Fair Business

20

Ubisoft Entertainment SA has an ESG Controversy Level of 'None' as reported by Sustainalytics, with the data last updated in July 2025.

1
This is better than the category average controversy level of 'Moderate'.
2
The company's ESG Risk Score is 13, which is equal to the category average.
3

Kind to Animals

0

No evidence available to assess UBISOFT ENTMT IN on Kind to Animals.

No War, No Weapons

0

Ubisoft Entertainment SA is consistently described as a video game company, focusing on the creation, development, publishing, and distribution of interactive entertainment products.

1
Multiple articles explicitly state that no information is provided on arms or defense contracts.
2
Therefore, the company's core business does not involve defense or arms-related activities.

Planet-Friendly Business

-60

Ubisoft's total Scope 1, 2, and 3 greenhouse gas emissions were 145,499 tCO2e in 2023.

1
The company has an SBTi-validated carbon footprint reduction plan for 2030, aligned with limiting global warming to 1.5°C, and aims to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a 2020 base year.
2
In 2022, 78% of the electricity consumed by Ubisoft's offices came from renewable sources, and its data centers sourced 95% of electricity from renewables.
3
The new Ubisoft HQ in Paris ‘Floresco’ has received environmental certifications, and the Singapore studio obtained an eco-office certification, but a company-wide percentage of green-certified buildings is not provided.
4
Ubisoft has implemented improved waste sorting and waste reduction initiatives in offices and recycled 2,000 glass bottles from its rooftop vineyard.
5
The company updated its life-cycle analysis in 2021, with operations accounting for less than 10% of total game life-cycle emissions.
6
For its rooftop vineyard, 30 wine bottles are crushed and mixed into the soil for each vine.
7
Ubisoft finances external projects that reduce third-party emissions or develop carbon sinks, covering an amount of CO2 equal to its operational emissions, and these projects respect internationally recognized norms and certifications like Gold Standard and VCS.
8
The company has a Green Procurement Policy to integrate environmental performance when selecting new suppliers and aims for 67% of its suppliers by spend to have science-based targets by 2026.
9
Ubisoft is a founding member of the Playing for the Planet Alliance, which addresses biodiversity loss.
10
The company reported zero environmental compliance violations.
11
Ubisoft aims to achieve carbon neutrality by 2030.
12
Its sustainability report is CSRD compliant, and it has undertaken a thorough climate risk analysis, with 60% of assets projected to be at high or very high risk of climate impacts within five years.
13

Respect for Cultures & Communities

-50

Ubisoft has engaged in 6 formal partnerships with indigenous or local community groups, including with Commisceo Global, the Kanien’kehá:ka Onkwawén:na Raotitióhkwa Language and Cultural Center, the Kahnawà:ke Mohawk community, Cook Inlet Tribal Council, Association Petits Princes, and Passerelles Numériques.

1
However, the company has faced multiple unaddressed cultural appropriation incidents related to Assassin's Creed Shadows, including concerns over promotional materials, historical inaccuracies, unauthorized use of cultural properties, and the depiction of the Itatehyouzu Shrine.
2
While an apology was issued and a software update made some shrine objects indestructible, protest letters from the shrine were not responded to, and players can still behave violently inside shrines.
3
Ubisoft collaborates with external consultants, historians, and researchers, and hired Mohawk consultants for Assassin's Creed 3, but a formal cultural impact assessment protocol is not consistently implemented across operations.
4
The company's Shanghai site recruited 93.5% local jobs, and its Montreal site recruited 80% local jobs.
5
A grievance mechanism was available, as evidenced by a protest letter from Itatehyouzu Shrine, but Ubisoft did not respond to these letters.
6
The company has involved Indigenous actors, consultants, writers, and developers in games like Assassin's Creed 3 and Never Alone, and the Cook Inlet Tribal Council was involved in Never Alone.
7
Ubisoft creates educational content and contributes to cultural institutions, and Never Alone is narrated in Iñupiaq.
8
Ubisoft team members completed a tailored cross-cultural training program, and a pilot workshop on cultural appropriation/appreciation was implemented for leadership and HR.
9

Safe & Smart Tech

-50

Ubisoft has been awarded the 'Gouvernance' label by the French CNIL.

1
The company operates a vulnerability disclosure program via Intigriti, with an average first response time of less than 4 days and triage time of less than 5 days.
2
Ubisoft states full commitment to GDPR and CCPA compliance, and applies GDPR requirements for user data access, rectification, and deletion as a standard.
3
However, a privacy campaign group filed a complaint in Austria alleging illegal data collection, and a lawsuit alleges improper disclosure of personally identifiable information (PII) to Meta/Facebook via a tracking pixel.
4
The company uses AI for content moderation, including a 'Zero Harm in Comms' project with safeguards like transparency, regular accuracy checks, human oversight, privacy by design, and Privacy Impact Assessments.
5
Ubisoft reset passwords company-wide following a 2022 incident, and authentication issues leading to account takeover are listed as vulnerability categories in its bug bounty program.
6
Critical vulnerabilities are patched within 45-60 days on average.
7
The company uses a 'big data' environment for its Commit Assistant AI, which thrives on near countless examples of what not to do, suggesting extensive data collection.
8
Ubisoft emphasizes transparency in its AI development for Commit Assistant to ensure developers understand how the AI works and uses data.
9

Zero Waste & Sustainable Products

-30

Ubisoft has implemented several waste reduction initiatives, including improved waste sorting and reduction in offices supported by 15 employee-led green committees, and the crushing and use of 2000 glass bottles for rooftop vineyard soil at its Montreal studio.

1
The company is also extending hardware life cycles through systematic reuse and recycling of IT equipment.
2
Ubisoft has a target of zero single-use plastic and an overall reduction in all types of waste with optimized recycling.
3
The company's Singapore studio has obtained an eco-office certification.
4
Ubisoft has a responsible purchasing policy binding on its suppliers and is committed to engaging key suppliers to disclose emissions and commit to carbon footprint-reduction targets.
5
IT teams are working to ensure hardware has a longer average life cycle and to gain better visibility on hardware recycling.
6
Console manufacturers, which include those in the video games sector, offer repair and refurbishment services for consoles in authorized centers.
7

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.