MASHINIi

RumbleOn, Inc..

RMBL.US | Sale of motor vehicles

RumbleOn, Inc. operates as an e-commerce company that uses proprietary technology to aggregate, merchandise, and distribute new and used vehicles. The company operates through three segments: Powersports, Automotive, and Vehicle Logistics. The Powersports segment focuses on the acquisition and sale ...Show More

Ethical Profile

Mixed.

Not enough information to create an ethical profile.

Value Scores

Better Health for All-60
-100100
Fair Money & Economic Opportunity-50
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-60

Approximately 73.02% of the company's Q2 2025 revenue, totaling $219.0 million, was derived from the sale of powersports vehicles, which include motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft.

1
These core products are associated with inherent risks of accidents, injuries, and fatalities. There is no evidence of health-positive offerings or investments in health improvement. The company's operations also contribute to negative health externalities through the sale of parts, service, and accessories for these vehicles, with no mention of remediation efforts for associated pollution or noise.
2

Fair Money & Economic Opportunity

-50

RumbleOn has faced complaints regarding pricing discrepancies, with one instance showing a quoted price 43.14% higher than the advertised online price for a vehicle.

1
Another complaint noted a $495 fee that was questioned by the customer.
2
The company is not a BBB Accredited Business and has 13 unanswered complaints out of 17 in the last three years.
3
Regulatory bodies like the FTC and CFPB are intensifying scrutiny of automotive sales practices, specifically targeting deceptive advertising, undisclosed fees, and discriminatory practices.
4
The company's financing options are directly impacted by the increasing focus on fair lending practices by the CFPB, which has pursued enforcement actions against lenders for discriminatory practices.
5

Fair Pay & Worker Respect

0

RumbleOn, Inc. has no public record of substantiated labor-law or human-rights violations in the provided articles. While a lawsuit was filed on March 13, 2024, by Mr. Chesrown seeking termination compensation and damages,

1
this represents a claim and not a substantiated violation. The company also noted a risk of liability for employee misconduct and violations of laws or regulations.
2

Fair Trade & Ethical Sourcing

0

No relevant data was found in the provided article to assess RMBL.US against the 'Fair Trade & Ethical Sourcing' value.

1
The article explicitly states that no relevant data was found for the requested topic, therefore no KPIs could be scored.
2

Honest & Fair Business

0

No evidence available to assess RumbleOn, Inc. on Honest & Fair Business.

Kind to Animals

0

RumbleOn, Inc. operates as an e-commerce company for vehicles and logistics. The provided articles focus on the adoption of electric motorcycles, consumer attitudes towards climate change in the powersports industry, and the general impact of motorcycle traffic on wildlife. None of the articles contain specific evidence regarding RumbleOn's involvement in animal testing, animal-derived products, animal agriculture, or related supply chain practices. Therefore, all KPIs for the 'Kind to Animals' value are scored as N/A, as these aspects are not relevant to the company's core business model as described in the available information.

No War, No Weapons

0

No evidence available to assess RumbleOn, Inc. on No War, No Weapons.

Planet-Friendly Business

0

The provided articles do not contain specific quantitative data or concrete facts regarding RumbleOn, Inc.'s planet-friendly business practices. Articles , , and explicitly state a lack of sustainability metrics for the company, including information on emissions, renewable energy use, water consumption, waste diversion, green building certifications, climate targets, or environmental compliance violations. discusses the ESG performance and targets of an investor's portfolio companies, not RumbleOn, Inc. directly.

1

Respect for Cultures & Communities

0

No evidence was found in the provided articles pertaining to RMBL.US's performance regarding Respect for Cultures & Communities. All articles focused on Tesla.

Safe & Smart Tech

0

The provided articles do not contain specific quantitative data or detailed information for any of the Safe & Smart Tech KPIs. While the company acknowledges general cybersecurity threats and mentions risk assessment, incident reporting, and a security-supportive culture, there are no concrete metrics on data breaches, cybersecurity investment, privacy certifications, security training effectiveness, encryption implementation, AI ethics, user data control, authentication security, vulnerability management, bug bounty programs, privacy by design, security testing coverage, data minimization, regulatory compliance, algorithmic harm remediation, or digital rights advocacy.

1

Zero Waste & Sustainable Products

0

No specific, concrete data points were found in the provided articles to assess RumbleOn, Inc. against any of the Key Performance Indicators for Zero Waste & Sustainable Products. The articles mention the company uses, handles, and disposes of hazardous materials and is subject to environmental regulations, with compliance managed through permitting and operational control.

1
However, this information does not provide quantitative data or specific details on the proper handling, minimization, or reduction initiatives related to hazardous waste, nor does it offer any metrics for waste diversion, product recyclability, packaging sustainability, or other relevant KPIs.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.