Wag! Group Co..
PET.US | Other personal service activities n.e.c.
Wag! Group Co. operates as a pet services marketplace company, connecting pet parents with pet caregivers. The company offers various services, including dog walking, pet sitting, expert pet advice, and training. Wag! provides a platform for pet owners to find, book, and pay for pet care services, w...Show More
Better Health for All
30
Wag! Group Co.'s services, which facilitate pet ownership, have a significant positive impact on human mental health. Surveys indicate that 96% and 98% of pet owners using the platform reported improved mental health and reduced feelings of loneliness during the pandemic.
1
Additionally, 93% of dog owners reported mental health support and 48% reported decreased anxiety due to their pets.
2
These benefits represent a substantial positive health externality and demonstrate a strong contribution to mental wellness for its users.
Fair Money & Economic Opportunity
0
Wag! Group Co. operates as a pet services marketplace, connecting pet parents with caregivers.
1
Its primary business does not involve offering lending, insurance, or deposit services to consumers.
2
While the company facilitates payments and charges service fees,
3
these are not considered financial products in the context of the 'Fair Money & Economic Opportunity' value, which focuses on traditional financial services and their impact on economic inclusion. Therefore, the provided articles, which detail corporate financial information, SEC filings, and the company's bankruptcy and restructuring, do not contain specific, concrete data points that directly address the quantitative thresholds for the KPIs in this rubric.
4
The KPIs are designed for financial institutions and require evidence of consumer-facing financial products, lending practices, or wealth-building outcomes for clients, none of which are present for Wag! Group Co.
Fair Pay & Worker Respect
-10
Wag!'s business model relies on independent contractors, limiting its direct control over worker pay and benefits, creating inherent conflicts with fair labor practices. The Crosner Legal articles (
1
,
2
) and the Top Class Actions article (
3
) highlight potential misclassification of employees as independent contractors, leading to unpaid wages and minimum wage violations. A class-action lawsuit (Case No. 2:17-cv-07014-FMO-JPR) alleges that Wag Labs misclassified dog walkers, denying them employee benefits and minimum wage (
4
). While Indeed.com estimates an average pay of $21.89 per hour in Florida, 42% above the national average (
5
), this is an estimate and may not reflect the actual earnings of all caregivers, especially considering the legal challenges related to worker classification. The Reddit post (
6
) also expresses concerns about low commission rates and arbitrary rules. Given the legal issues and the nature of the independent contractor model, a score of -10 is assigned. Insufficient data exists to fully assess living wage coverage, CEO-median pay ratio, health insurance coverage, and other key metrics.
Fair Trade & Ethical Sourcing
0
No evidence available to assess Wag! Group Co. on Fair Trade & Ethical Sourcing.
Honest & Fair Business
0
No evidence available to assess Wag! Group Co. on Honest & Fair Business.
Kind to Animals
0
Wag! Group Co. operates as a pet services marketplace, connecting pet parents with pet caregivers.
1
Its business model does not involve manufacturing products, animal testing, operating animal husbandry facilities, sourcing animal-derived ingredients, or engaging in animal agriculture. Therefore, KPIs related to these activities are not applicable. While Wag! offers community impact grants to New York City animal welfare organizations, these initiatives focus on supporting local shelters and dog parks, which does not directly align with the KPI for measurable wildlife conservation impact or public policy engagement for animal welfare legislation.
2
No War, No Weapons
0
No evidence available to assess Wag! Group Co. on No War, No Weapons.
Planet-Friendly Business
0
The company does not disclose any carbon emissions data (Scope 1, 2, or 3), reduction targets, or climate pledges.
1
No information is available regarding other sustainability metrics such as renewable energy use, water use, or waste diversion.
2
The company is also not participating in any tracked reduction initiatives.
3
There is no information provided on regulatory actions, violations, fines, or compliance issues.
4
The proprietary DitchCarbon score cannot be mapped to the specific KPIs in the rubric.
Respect for Cultures & Communities
0
No specific, concrete data points were found in the provided articles to assess Wag! Group Co. against any of the KPIs for the 'Respect for Cultures & Communities' value. The articles contained general corporate governance information, employee diversity metrics (race/ethnicity, age) for board leadership and non-leadership roles, and regulatory actions related to worker classification, but none of this information directly mapped to the quantitative thresholds or definitions of the specified KPIs, such as formal partnerships with community groups, reinvestment in local development, cultural appropriation incidents, or cultural impact protocols.
1
Safe & Smart Tech
0
The provided articles, which include financial reports and a cybersecurity overview, do not contain specific, quantifiable data points necessary to assess Wag! Group Co. against any of the 'Safe & Smart Tech' KPIs. While Article 4 mentions the existence of a cybersecurity risk management program, a dedicated security team, external security consultants, employee cybersecurity awareness training, an incident response plan, and board oversight, it explicitly states that no specific quantitative data related to these metrics is provided.
1
Similarly, Article 5, a privacy policy, outlines data practices but lacks measurable data on security or privacy effectiveness.
2
Therefore, no KPIs can be scored based on the evidence provided.
Zero Waste & Sustainable Products
0
No specific, concrete data points were found in the provided articles to assess Wag! Group Co. (PET.US) against any of the Zero Waste & Sustainable Products KPIs.
1
The articles either explicitly stated a lack of data for PET.US, discussed initiatives by other companies (Pet Supplies Plus, Wag N’ Wash) that were not directly attributed to Wag! Group Co., or focused on financial performance or general service offerings without mentioning waste management or sustainable product practices.
2