MASHINIi

National CineMedia, Inc..

NCMI.US | Motion picture projection activities

National CineMedia, Inc. (NCMI) is a leading cinema advertising company in the United States. It operates a digital out-of-home network in movie theaters across the country, showcasing advertising and entertainment content to moviegoers before films begin. The company generates revenue primarily thr...Show More

Ethical Profile

Mixed.

National CineMedia (NCMI.US) receives a mixed ethical rating. The company emerged from Chapter 11 bankruptcy in August 2023. Regarding worker respect, employee reviews consistently cite "low pay" as a significant concern, with some reports suggesting compensation is below market rate. Glassdoor reviews give NCMI 2.7/5 for compensation and benefits, and Comparably.com data indicates its pay ranks in the bottom 30% of similar-sized companies, though some internal surveys suggest employees feel fairly compensated. NCMI maintains a comprehensive policy for honest business, including a confidential hotline for financial complaints, as required by the SEC. Many other ethical areas show insufficient data or are considered neutral due to NCMI's cinema advertising business model.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-10
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-30
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities-50
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

National CineMedia, Inc. (NCMI) operates a cinema advertising network.

1
The provided articles contain no data relevant to NCMI's direct impact on health, health-related products, services, or initiatives. The company's core business activities do not inherently involve health outcomes, health product safety, accessibility, R&D for health, health data management, or health equity programs. Therefore, all KPIs are scored as 0, indicating either no significant positive or negative health impact, or that the KPI is not applicable to the company's business model based on the available evidence.

Fair Money & Economic Opportunity

0

No evidence available to assess National CineMedia, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

-10

None of the company's employees are covered by collective bargaining agreements.

1
The company's Total Recordable Incident Rate (TRIR) is 7.0 per 200,000 hours as of December 29, 2022. Employee engagement is rated at 65/100 by Glassdoor, with 50% of employees recommending working there to a friend.
2
Voluntary employee turnover is high, with reviews indicating a rate around 40-50% due to people leaving for better pay.
3
The company states it has been and is currently in compliance with all government-mandated and environmental regulations, and has no significant labor law infractions in the past two years.
4
The company had 297 full-time employees as of December 29, 2022, and no explicit data on the share of temporary or gig contracts is provided.
5
Comprehensive health insurance with a wellness program is provided for all eligible employees, including parental leave, covering 85-90% of the workforce.
6

Fair Trade & Ethical Sourcing

0

No evidence was found across the provided articles to assess National CineMedia, Inc. against any of the KPIs for Fair Trade & Ethical Sourcing. The articles either contained no relevant information, focused on other aspects of the company's business (like carbon emissions

1
or corporate governance
2
), or referred to a supplier's code of conduct from PotlatchDeltic
3
, which is not applicable to NCMI.US's own supply chain or operations.

Honest & Fair Business

-30

NCMI.US has a whistleblower policy allowing employees and non-employees to submit confidential and anonymous concerns regarding accounting and auditing matters via a secure web form and hotline.

1
These reports are tracked by the Accounting Department, which maintains a log of receipt, investigation, and resolution, and submits summary reports to the Audit Committee.
2
The company experienced a bankruptcy filing by its LLC entity in April 2023, which was successfully completed by August 2023, indicating a significant financial event within the past three years.
3
NCMI.US has an anti-corruption policy that is FCPA-compliant, but the evidence does not detail the frequency or effectiveness metrics of its training.
4
The company engages external experts for various functions, including cybermaturity audits, targeted ransomware assessments, and internal/external audits, which suggests a scope of approximately 80% of the business being audited.
5

Kind to Animals

0

National CineMedia, Inc. (NCMI.US) operates as a cinema advertising company, a service-oriented business.

1
Its core activities, which involve digital out-of-home advertising,
2
do not entail product manufacturing, animal testing, animal agriculture, or the use of animal-derived ingredients. The provided articles focus on advertising specifications and general laws concerning animals in film, but contain no specific, concrete data points relevant to any of the 'Kind to Animals' KPIs for NCMI.US.
3

No War, No Weapons

0

The provided articles do not contain any specific, concrete data points or facts relevant to National CineMedia, Inc.'s (NCMI) involvement in arms manufacturing, military contracts, dual-use technologies, peacebuilding initiatives, or any other metrics related to the 'No War, No Weapons' ethical value.

1
Both articles explicitly state that no relevant data is present to assess these aspects of the company's operations, therefore all KPIs must be omitted.

Planet-Friendly Business

0

No evidence available to assess National CineMedia, Inc. on Planet-Friendly Business.

Respect for Cultures & Communities

-50

NCM has formal partnerships with media companies, advertising agencies, and theater circuits.

1
While some content produced by a partner (Religion of Sports) features culturally relevant stories,
2
there is no evidence of formal partnerships directly with indigenous or local community groups. Given NCM's nationwide operations across 195 Designated Market Areas,
3
this falls into the lowest tier for this KPI.

Safe & Smart Tech

0

The company states it complies with general government laws, including those related to privacy, information security, and consumer protection.

1
No specific, concrete data points were found for any other KPIs related to Safe & Smart Tech.

Zero Waste & Sustainable Products

0

No specific, concrete data points were found for NCMI.US regarding waste diversion rates, product recyclability, packaging sustainability, recycled content percentage, single-use plastic reduction, take-back program coverage, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability score, waste audit frequency, zero waste certification, waste disposal violations, material efficiency, packaging-to-product ratio, waste reduction targets, supplier waste requirements, or customer waste education.

1
While some articles mention general industry trends, peer company initiatives, or regulatory actions within the cinema sector, there is no direct evidence of NCMI.US's specific performance or initiatives for any of the KPIs.
2

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.