Better Health for All

Match Group demonstrates a strong commitment to mitigating environmental health externalities, having invested in Hyundai Green Power Corporation, which is estimated to reduce carbon emissions by 1.8 million tons per year.

The company also stated its operations would be carbon neutral from 2021, targeting full carbon neutrality by March 2022. For mental health, Match Group has excellent programs, including a partnership with Calm in October 2023 offering free sessions and discounts, and Hinge's 'Mental Health Advocates of Tomorrow' fund in May 2022, which awarded $100,000 to ten aspiring therapists to expand access for BIPOC and LGBTQIA+ daters. The company also shows strong preventative health measures, providing safety tools and localized resources, and partnering with Uber and It's On Us in September 2024 to create a safety guide for college students. Additionally, it engages in excellent healthcare education through collaborations like the May 2023 initiative with Aly Raisman and A Call To Men, which provided tools and tips for healthier dating behaviors and mental well-being. However, its support for the healthcare workforce is moderate, with Hinge's $100,000 fund for 10 aspiring therapists representing some capacity-building. Its health equity programs are limited, with the $100,000 fund for therapists being a modest initiative. The company's business model does not involve health-related products or services requiring price accessibility, pharmaceutical patent flexibility, nutrition and food safety, or clinical trial ethics.

Fair Money & Economic Opportunity

Match Group Inc. operates as a global provider of online dating products, generating revenue primarily from subscription fees and in-app purchases.

The company does not engage in activities that lend, insure, move, or store money, which are the core focus of the 'Fair Money & Economic Opportunity' value. Therefore, all KPIs within this rubric, which assess aspects like loan portfolios, APRs, financial literacy, and banking access, are not applicable to Match Group's business model.

Fair Pay & Worker Respect

For the 2024 fiscal year, the ratio of the Chief Executive Officer's total compensation to the median employee's total compensation was 105:1.

The CEO's compensation was $15,746,295, while the median employee pay was $150,655.

Fair Trade & Ethical Sourcing

Match Group, as an online dating service provider, lacks a traditional supply chain for physical commodities, as explicitly stated in February 2025.

Consequently, all KPIs related to fair trade certifications, supplier audits, forced or child labor in upstream practices, supply chain traceability, remediation of supply chain violations, ethical sourcing clauses in supplier contracts, high-risk material sourcing, and procurement budget allocation to diverse suppliers are not applicable to its business model. The company's ethical considerations primarily revolve around user safety and data privacy, which fall outside the scope of Fair Trade & Ethical Sourcing.

Honest & Fair Business

Match Group faces extensive ethical controversies, including multiple public scandals and recurring compliance lapses. The Federal Trade Commission (FTC) filed a lawsuit in 2019, alleging the company knowingly exposed users to fraud

, with up to 30% of new Match.com members being scammers between 2013 and mid-2018. The FTC claimed nearly 500,000 users subscribed due to fraudulent communications. A preliminary settlement of $14 million was reached with the FTC on June 9, 2025, for issues related to marketing practices. Other significant ongoing issues include an Irish Data Protection Commission inquiry into Tinder's GDPR compliance , with a preliminary draft decision in January 2024 alleging violations and a potential loss of up to $60 million. A consumer class action lawsuit, with a class of approximately 270,000 individuals certified in July 2024, challenges Tinder's age-tiered pricing , with estimated restitution of $14 million. Multiple other class actions have been filed, alleging addictive app design (February 2024) , misleading marketing, and privacy violations (December 2024). Securities class actions (November 2024, December 2024, August 2025) also allege the company understated business challenges and misled investors. In September 2025, the U.S. Congress Joint Economic Committee requested documents regarding Match Group’s policies and practices related to fraudulent activity. Regarding internal policies, as of 2017, Match Group maintains a 24-hour phone hotline for employees to raise concerns without fear of retaliation. The company has adopted Codes of Business Conduct and Ethics , which were streamlined into one version for all global employees in September 2025 , committing to ethical conduct and legal compliance.

No War, No Weapons

Match Group's human rights commitment is guided by the UN Guiding Principles on Business and Human Rights.

The company joined the United Nations Global Compact in 2022 and committed to sending regular updates to the UN Secretary-General tracking its progress implementing the Ten Principles of the UN Global Compact. The company is an online dating service, and there is no evidence provided that it develops or sells dual-use products or that its AI systems have potential military uses.

Planet-Friendly Business

The provided articles indicate Match Group's commitment to environmental sustainability, including joining the UN Global Compact

and announcing a goal to achieve carbon neutrality by March 2022 through purchasing carbon offsets . The company also engaged employees in a 'Going Green' contest , partnered with One Tree Planted for tree planting events , and committed to donating to conservation organizations . However, the articles do not contain specific, quantifiable data points for any of the environmental performance KPIs, such as total greenhouse gas emissions, renewable energy percentage, water usage, waste diversion rates, or verified achievement of carbon neutrality. Therefore, no KPIs can be scored based on the provided evidence.

Respect for Cultures & Communities

Match Group demonstrates efforts in respecting cultures and communities through its product features and market adaptations. The company has tailored its services in Asian markets by integrating local norms and language options

, which led to a 35% increase in user engagement and over 500,000 subscriptions in Japan . Furthermore, Match Group expanded its 'Are You Sure?' feature in November 2023 , which has prevented over 500 million potentially offensive messages across its platforms , including an 84% decrease on Plenty of Fish , indicating a proactive approach to fostering respectful communication.

Safe & Smart Tech

Match Group experienced a security incident in January 2026 affecting Match, Hinge, and OkCupid, with over 10 million user records allegedly involved, including user IDs, subscription data, IP addresses, and internal emails.

The company has a formal set of AI principles, including authenticity, equity, explainability, accountability, safety, privacy, and integrity. Tinder, a Match Group brand, holds ISO/IEC 27701:2019 (PIMS), ISO/IEC 27001:2022 (ISMS), and ISO/IEC 27017:2015 (ISMS) certifications. However, there is a lack of algorithmic transparency regarding how Tinder determines "high-quality profiles" and Hinge's "Standout" feature. User data control is minimal, as it is unclear if all users can delete their data, with the right to delete not mentioned in the Privacy Policy, and banned users could easily create new accounts with the same personal information. Weaknesses in authentication security allowed banned users to bypass restrictions using simple techniques. The company demonstrated inadequate vulnerability management, as banned users could repeatedly bypass flagging when creating new accounts. There is a lack of privacy-by-design, as safety measures were not integrated across all apps, and data was not effectively used to prevent harm. Match Group faces a November 2022 lawsuit alleging a breach of an Illinois privacy law, and a transparency report promised in 2020 was not released by February 2025, despite the company stating compliance with other regulations like IAB TCF 2.0, GDPR, and CCPA. Algorithmic harm remediation was inadequate, as Hinge's "Standout" feature promoted a user reported for rape, although AI-driven prompts encourage users to rethink abusive messages, with 20% complying. Match Group publicly endorsed the EARN IT Act, which digital rights activists criticized for potentially weakening online encryption and eroding privacy and free speech.

Zero Waste & Sustainable Products

The provided articles for Match Group Inc. primarily discuss carbon neutrality targets, investments in carbon offsetting projects, and the pursuit of ISO 14001 certification for an environmental management system. Match Group aims to be carbon neutral by March 2022.

The company's carbon neutrality efforts cover the period from 2021 through the subsequent two years. Match Group's France-based dating brand Meetic started the process to become ISO 14001 certified for its environmental management system in 2020. These initiatives are related to carbon emissions and general environmental management, which fall outside the scope of the 'Zero Waste & Sustainable Products' value as defined, unless directly linked to waste minimization, resource recovery, or product lifecycle. As Match Group is a digital products company, many KPIs related to physical products (e.g., product recyclability, packaging, take-back programs) are not applicable. No specific, quantitative data points were found regarding waste diversion rates, waste reduction initiatives within the company's own operations, hazardous waste management, or any other waste-specific metrics for the company's operations or products.