GoPro, Inc..
GPRO.US | Manufacture of optical instruments and photographic equipment
GoPro, Inc. develops and sells action cameras, mountable and wearable accessories, and subscription services. The company's primary products are its action cameras, which are compact, rugged, and waterproof, designed for capturing immersive video and photos in various activities. GoPro also offers a...Show More
Better Health for All
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GoPro's primary products, action cameras and accessories, do not have a direct positive or negative impact on health, nor do they involve health-related data, R&D, or services. Therefore, most KPIs are scored as 'Not Applicable' or 'Neutral'. A recall of approximately 2,500 Karma drones occurred in 2016 due to mid-air power loss, but no injuries or property damage were reported, and this incident falls outside the three-year timeframe for safety record assessment.
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Fair Money & Economic Opportunity
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GoPro, Inc. is a technology company that manufactures action cameras and develops video editing software and mobile applications.
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Its core business is the design, manufacture, and sale of cameras and related accessories. The company does not offer lending, deposit, or other financial services to consumers.
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Therefore, all KPIs related to fair money and economic opportunity, which are designed for financial institutions, are not applicable to GoPro's business model.
Fair Pay & Worker Respect
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No evidence available to assess GoPro, Inc. on Fair Pay & Worker Respect.
Fair Trade & Ethical Sourcing
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No specific quantitative data was found across the provided articles to assess GoPro against the Fair Trade & Ethical Sourcing KPIs. Information regarding fair-trade certification, audit frequency, substantiated forced or child labor incidents, supply chain traceability coverage, remediation speed, ethical clause coverage in supplier contracts, share of spend on high-risk materials, or supplier diversity spend was not explicitly stated with concrete numbers or percentages. While articles discuss policies, potential risks, and general criticisms (such as a 'D-' grade in a 2016 report for mitigating forced labor risks), they lack the specific numerical evidence required by the rubric.
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Honest & Fair Business
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GoPro was ordered to pay $8.2 million in past damages for legacy cameras found to infringe, with the verdict issued on October 10, 2025.
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The company has a whistleblower policy for employees, including a confidential and anonymous hotline and a no-retaliation rule, with employees required to certify annually that they have read and understood the Code of Business Conduct and Ethics.
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A similar policy for suppliers requires protection of whistleblower confidentiality and anonymous grievance mechanisms.
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GoPro has a documented anti-corruption policy that prohibits bribes and kickbacks, requires compliance with the US Foreign Corrupt Practices Act and UK Bribery Act, sets thresholds for gifts and hospitality, and prohibits political contributions.
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Training on this policy is provided to new employees and annually acknowledged by all employees, and the zero-tolerance approach is communicated to all suppliers, contractors, and business partners.
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GoPro also states that it, or a designated third party, may conduct onsite visits and audits of suppliers and manufacturers, and requires suppliers to engage in due diligence for conflict minerals.
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Kind to Animals
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No evidence available to assess GoPro, Inc. on Kind to Animals.
No War, No Weapons
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No evidence was found in the provided articles regarding GoPro's involvement in arms manufacturing, military contracts, or conflict facilitation. The articles discuss general Pentagon spending, defense contractors, dual-use technologies, and export controls, but do not provide any specific data or information pertaining to GoPro (GPRO.US) for any of the 'No War, No Weapons' KPIs.
Planet-Friendly Business
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GoPro's global Scope 1 and 2 market-based greenhouse gas emissions were 388 metric tons of CO2e in 2023, representing a 30% reduction from 2022.
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The company has not disclosed any Scope 3 emissions data.
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GoPro has not publicly committed to specific climate goals through major frameworks like SBTi.
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Its California headquarters is LEED Certified, but no information on the percentage of all facilities certified is provided.
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The company has a goal to source 100% renewable energy in US locations by 2026, but the current percentage is not disclosed.
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GoPro uses the Task Force on Climate-related Financial Disclosures (TCFD) guidelines to inform its ESG disclosures, but full alignment is not stated.
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The company's GoPro for a Cause program supports organizations like WILDCOAST, which protects 38 million acres of coastlines, and The Ocean Cleanup, which removed over 1.2 million kg of trash by June 2022.
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It also partners with SeaTrees for blue carbon projects, planting 6,000 coral fragments in 2021 and 2022.
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GoPro reduced plastic in camera packaging from 39% in HERO8 cameras to less than 2% in HERO11 cameras and transitioned to paper wraps for HERO11 cameras and paper hangtags for accessories.
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The company supports City Surf Project to provide San Francisco Bay Area youth with ocean access.
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GoPro supports SeaTrees projects in multiple countries, including Indonesia, Kenya, Australia, Cambodia, Colombia, Portugal, and Guinea-Bissau, providing cameras, gear, technical expertise, and cash donations.
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Respect for Cultures & Communities
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GoPro has established five formal partnerships with organizations including WILDCOAST, The Ocean Cleanup, The Redford Center, City Surf Project, and Beneath the Waves.
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The company has no reported cultural appropriation incidents.
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GoPro's partner, WILDCOAST, actively protects 38 million acres of coastlines, ocean habitat, and cultural sites like sea turtle nesting beaches, with no incidents of disruption mentioned.
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For community concerns, GoPro provides employees with an anonymous, third-party hotline to report Code of Conduct violations, but there is no evidence of specific grievance mechanisms available to external community stakeholders.
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All employees are required to complete mandatory annual training on the Code of Conduct, which is a standard diversity training without specific cultural sensitivity components.
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Safe & Smart Tech
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No evidence available to assess GoPro, Inc. on Safe & Smart Tech.
Zero Waste & Sustainable Products
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No evidence available to assess GoPro, Inc. on Zero Waste & Sustainable Products.