Crocs, Inc..
CROX.US | Manufacture of footwear
Crocs, Inc. is a global footwear company known for its innovative and comfortable casual footwear for men, women, and children. The company designs, develops, manufactures, markets, and distributes its products through various channels, including wholesale, retail, and e-commerce. Crocs' product lin...Show More
Better Health for All
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Crocs demonstrates a limited positive impact on 'Better Health for All' through its 'Free Pair for Healthcare' program. The company donated over 860,000 pairs of shoes to healthcare workers during the COVID-19 pandemic in 2020
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, and continued the program in subsequent years, donating 10,000 pairs of shoes, socks, and Jibbitz charms in 2023
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. These donations provided comfort and support to healthcare workers
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. Crocs also offered discounts to healthcare workers
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. However, the company's core business model of selling casual footwear has no direct or significant impact on healthcare access or public health outcomes, and the materiality assessment indicates a low level of alignment with this value. The company's efforts are commendable but limited in scope and impact.
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Fair Money & Economic Opportunity
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Crocs, Inc. is a footwear company and does not offer lending, deposit, or other financial services to consumers. Therefore, KPIs related to financial products, pricing, fees, loan books, debt burden, and financial literacy initiatives for customers are not applicable. The company's community impact programs, such as 'Step Up to Greatness' and partnerships with UNICEF Upshift and Big Brothers Big Sisters, focus on skill-building and opportunities for young adults, but these are not financial inclusion programs or related to a loan/insurance book.
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Similarly, internal employee benefits and workplace inclusion efforts are not relevant to the customer-facing financial services KPIs. The company's debt burden of $1.7 billion and 1% price increase on its products are not relevant to the financial services KPIs in this rubric.
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Fair Pay & Worker Respect
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For fiscal year 2024, the CEO's total compensation was $12,432,742, while the median employee pay was $35,976, resulting in a CEO pay ratio of 346:1.
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The Total Recordable Incident Rate (TRIR) for distribution centers was 1.07 in 2024, which is lower than the industry average of 4.6.
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The enterprise engagement score was 78% in 2024, based on survey responses, which is above the retail industry peer benchmark of 74.
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In 2023, one Tier 1 factory was terminated for a failed social compliance audit, and in 2022, three Tier 2 suppliers were categorized as 'Red' with corrective action plans in place for issues including excessive overtime and transparency challenges.
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Healthcare benefits were expanded in 2024 to include gender-affirming care in the U.S. and Canada, and are offered to part-time employees, including full coverage for preventative care and automatic enrollment in the Employee Assistance Program (EAP).
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Fair Trade & Ethical Sourcing
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Crocs completed social compliance audits for 100% of its Tier 1 factories and Tier 2 suppliers in 2024.
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Audit frequency for Tier 1 factories ranges from quarterly to annually based on risk rating, with 66% of all audits conducted by a third party.
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The company reported zero issues of priority non-conformance, including child labor or forced labor, and no supplier contracts were discontinued in 2024 due to such issues.
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Corrective action plans typically have a requested turnaround of approximately one month.
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Crocs has a Factory and Supplier Code of Conduct that business partners commit to annually, created in line with the Fair Labor Association’s Workplace Code of Conduct.
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However, the percentage of supplier contracts that include enforceable ethical-sourcing clauses is not specified. While Crocs is working on supply chain mapping and improving its understanding of supply chain data, it does not publish an aggregate breakdown of suppliers, and only 100% of the bio-based resin used in products is ISCC PLUS Certified, which provides greater traceability to its source.
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Honest & Fair Business
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The company has a comprehensive whistleblower policy, including an anonymous Ethics Line available 24/7 to all employees via phone and website, and an anti-retaliation policy for good-faith reports.
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However, there is no public data on training frequency, uptake rates, or resolution times. The company reported a minor error in its 2023 emissions data post-verification, which resulted in a less than 1% overestimation of total emissions, falling below the 5% recalculation significance threshold.
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Crocs conducts social compliance audits for 100% of its Tier 1 factories and Tier 2 suppliers, with approximately 66% of these audits performed by a third-party auditor.
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The company's Sustainalytics ESG Risk Rating is 15.3 at the end of 2024, indicating a low exposure to and strong management of material ESG risks, while its ESG Controversy Level is rated as 'Moderate' by Sustainalytics as of July 2025.
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Suppliers are required to create and execute corrective action plans for material failures, with a typical turnaround of approximately one month.
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The company has an anti-corruption policy that explicitly prohibits bribery, kickbacks, and payoffs, and mentions compliance with the Foreign Corrupt Practices Act (FCPA) and the UK Bribery Act.
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Approximately 50% of ethical claims are independently verified, including limited assurance for Scope 1, Scope 2, and specific Scope 3 GHG emissions, and third-party testing for PFAS in products.
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The Corporate Responsibility and Sustainability (CRS) Steering Committee includes three independent members, but the overall percentage of conflict-free board members is not explicitly stated.
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Kind to Animals
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Crocs, Inc. has a policy prohibiting animal-derived materials, including leather, suede, fur, wool, and animal-based glue, in its Crocs brand products.
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The company transitioned the Crocs brand to be 100% vegan by the end of 2021, for which it received a PETA Compassionate Business Award in 2021.
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This policy, however, does not apply to Hey Dude products, which is another brand owned by Crocs, Inc.
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Therefore, while the Crocs brand has zero animal inputs, the company as a whole does not, and the proportion of animal inputs for the entire company cannot be determined from the provided articles. The company has also achieved 25% bio-circular content in its Croslite material across its entire product portfolio.
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No War, No Weapons
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No evidence available to assess Crocs, Inc. on No War, No Weapons.
Planet-Friendly Business
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Crocs reported total Scope 1, 2, and 3 emissions of 771,067 metric tons of CO2e in 2024, with an absolute emissions reduction of 3% in 2023.
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The company has a net-zero target year of 2040.
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While a press release mentions aiming for net zero by 2030,
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the 2024 Comfort Report explicitly states a 2040 climate goal.
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The company states it is transitioning to renewable energy in offices and distribution centers but does not specify a percentage.
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For material usage, 25% bio-circular content is used in Croslite™ compounds, which represent over 80% of total materials,
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and 25% post-consumer recycled content is used in the 'Keep It Going' Classic Clog.
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Crocs uses 100% post-industrial recycled plastic bags for packaging,
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which results in an 85% lower carbon footprint.
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No regulatory actions, violations, fines, or compliance issues were mentioned across the provided articles.
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There is no evidence of SBTi-validated targets or suppliers having SBTi-aligned targets.
Respect for Cultures & Communities
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No evidence available to assess Crocs, Inc. on Respect for Cultures & Communities.
Safe & Smart Tech
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No specific, concrete data points were found in the provided articles to score any of the KPIs against the quantitative thresholds in the rubric. Information regarding data breaches, AI ethics, cybersecurity investment, privacy certifications, security training effectiveness, encryption implementation, AI audit practices, algorithmic transparency, unauthorized data use, user data control, authentication security, vulnerability management, bug bounty effectiveness, privacy by design, security testing coverage, data minimization, regulatory compliance, algorithmic harm remediation, and digital rights advocacy was either not provided, too general, or lacked the specific quantitative details required by the rubric.
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Zero Waste & Sustainable Products
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Crocs uses 100% post-industrial recycled plastic bags for packaging.
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As of September 2024, 25% of its Croslite™ material, used in over 80% of its footwear, is bio-circular content.
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Additionally, 7% of its materials contain post-industrial recycled content, and a limited-edition Classic Clog features 25% post-consumer recycled content.
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The 'Old Crocs. New Life' take-back program expanded to all continental U.S. and Canadian retail stores and online in 2024, and to all Crocs-owned stores in Europe.
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This program, which offers a 10% discount for participants, is part of the company's pilot of a circular model of consumption.
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Crocs aims for 50% bio-circular content in Croslite™ by 2030 and has a Net Zero by 2040 goal.
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The company partners with Soles4Souls for shoe donations and ReCircled for processing worn-out shoes into recycled materials, and provides information on its take-back program to customers.
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