MASHINIi

Bragg Gaming Group Inc..

BRAG.US | Computer programming activities

Bragg Gaming Group Inc. is a global B2B gaming technology and content provider. The company develops and provides proprietary and exclusive content, as well as technology solutions, to online and land-based gaming operators. Bragg's offerings include a full suite of gaming platform, remote games ser...Show More

Ethical Profile

Mixed.

Bragg Gaming Group Inc.'s iGaming business faces scrutiny over its impact on 'Better Health for All,' due to potential gambling addiction. Critics point to regulatory concerns regarding the implementation of protection systems, and AI's potential to target vulnerable players. Bragg's platform, however, includes responsible gambling features and automated detection. Environmentally, Bragg aims for net-zero emissions by 2050, SBTi alignment by 2027, and 'Zero Waste to Landfill' for offices by 2027. While these are strong commitments, current quantitative progress data is not yet available. For other ethical areas like fair pay, honest business, and safe tech, reports suggest insufficient public information to fully assess performance.

Value Scores

Better Health for All-60
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-70
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-60
-100100

Better Health for All

-60

Bragg Gaming Group's core business involves iGaming content, services, and technology solutions, including online casino, sportsbook, and lottery platforms.

1
These products are associated with severe, widespread health damage due to their addictive potential, and the company does not offer any products or services that provide redeeming health benefits. The company acknowledges the impact of iGaming on society and actively develops and provides responsible gambling solutions to operators.
2
These solutions include automated problem gambling detection, personal player limits (deposit, session, betting, loss, max balance, high win, timeslot), universal cross-provider reality checks, login session/game timers, underage gambling prevention, self-exclusion, and time-out options.
3
Bragg also offers comprehensive mental health support initiatives and robust training programs for its employees.
4
The company's data services provide a 360-degree player overview, leveraging business intelligence and complying with relevant data privacy laws.
5
Bragg has a robust risk management framework in place to identify, assess, and mitigate environmental, social, and governance risks.
6

Fair Money & Economic Opportunity

0

Bragg Gaming Group Inc. is a B2B gaming technology and content provider, offering platforms, content, and services to online and land-based gaming operators. Its core business does not involve lending, insuring, moving, or storing money for consumers, nor does it directly provide financial services to individuals. Therefore, the KPIs related to consumer financial products and services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives, data accessibility for financial data, fair lending compliance, wealth building outcomes, profit reinvestment in community finance, financial literacy initiatives, debt burden ratio, geographic inclusion for financial services, and product simplicity for financial products, are not applicable to its operations. No evidence was found in the provided articles to assess these KPIs within the context of the 'Fair Money & Economic Opportunity' value.

Fair Pay & Worker Respect

0

The provided articles do not contain specific, quantitative data points for any of the KPIs related to Fair Pay & Worker Respect. Information such as living wage coverage, CEO-to-median pay ratio, collective bargaining share, safety incident rate, pay equity ratio, worker engagement score, turnover rate, labor violation incidents, insecure contract share, or health insurance coverage is not available.

1
While some articles mention general employee ratings
2
or the absence of reported violations,
3
these do not meet the quantitative thresholds or specific definitions required by the rubric for scoring.

Fair Trade & Ethical Sourcing

0

No evidence available to assess Bragg Gaming Group Inc. on Fair Trade & Ethical Sourcing.

Honest & Fair Business

0

No specific, concrete data points were found in the provided articles for any of the KPIs in the 'Honest & Fair Business' rubric. The articles explicitly state 'Not mentioned' or 'No data provided' for all relevant metrics, including regulatory fines, transparency index scores, whistleblower policy details, financial restatements, audit coverage, ESG controversies, complaint resolution times, board independence, anti-corruption policy strength, and third-party verification of ethical claims.

1
General statements about compliance or the availability of governance documents do not provide the specific, quantifiable evidence required by the rubric.

Kind to Animals

0

No evidence available to assess Bragg Gaming Group Inc. on Kind to Animals.

No War, No Weapons

0

No evidence available to assess Bragg Gaming Group Inc. on No War, No Weapons.

Planet-Friendly Business

-70

Bragg Gaming Group aims to establish SBTi-validated, science-based carbon reduction targets by 2027 and has set a net-zero emissions target year of 2050.

1
The company commits to measuring and reporting Scope 1, 2, and 3 greenhouse gas emissions annually after a plan is implemented by 2027, and plans a zero-waste-to-landfill strategy by 2027.
2
While a subsidiary, GAMOMAT, partners with environmental organizations like Vital Ground and WeForest, donating a portion of game revenue to conservation projects,
3
no specific quantitative data on the scale or outcomes of these biodiversity efforts for Bragg Gaming Group as a whole is provided.

Respect for Cultures & Communities

0

No evidence available to assess Bragg Gaming Group Inc. on Respect for Cultures & Communities.

Safe & Smart Tech

0

No evidence available to assess Bragg Gaming Group Inc. on Safe & Smart Tech.

Zero Waste & Sustainable Products

-60

Bragg Gaming Group has outlined a formal Waste Reduction Strategy that includes a comprehensive recycling program, digital documentation to reduce paper use, promotion of reusable items, and designated bins for different waste types.

1
The company commits to a "Zero Waste to Landfill" strategy by 2027 for all offices, and aims to measure and set targets for reducing the environmental impact of its products and services by 2027.
2
Bragg's supplier selection process considers environmental sustainability, and suppliers are expected to enhance their sustainability practices.
3
The company commits to compliance with all relevant environmental legislation and regulations, and no specific regulatory actions, violations, or fines are mentioned in the provided articles.
4
Bragg also commits to implementing circular economy principles, aiming for a closed-loop system for product, material, and resource reuse, repair, refurbishment, and recycling.
5

Own Bragg Gaming Group Inc.?

Upload your portfolio and see how all your holdings score across 11 ethical dimensions.

Audit My Portfolio

AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.