Fair Pay & Worker Respect

The company's CEO to median employee pay ratio (P50) was 20:1 for the 2023/24 financial year.

The employee engagement score was 65 in an April 2024 survey, based on a 79% response rate.

Fair Trade & Ethical Sourcing

ASOS fully mapped 100% of its Tier 1-3 suppliers, representing 100% of its own-brand production as of October 2022.

Additionally, 89% of Tier 4 suppliers were engaged on fabric source as of FY21. The company is committed to delivering unannounced audits of all Tier 1 and Tier 2 sites at least once per year.

Honest & Fair Business

ASOS reports 99.5% of its Tier 1 and Tier 2 sites had received an audit.

The company scored 50/100 in the 2023 Fashion Transparency Index. In the past three years, ASOS has had at least three financial restatements or adjustments related to carbon emissions and comparative figures. 70% of the board members are considered independent. ASOS has a zero-tolerance anti-bribery and corruption policy, which includes mandatory annual training for all employees and contractors, prohibition of facilitation payments, and due diligence on third parties. The company has a comprehensive whistleblowing policy, including an independent, anonymous tool (Spot), designated Whistleblowing Officers, and a strict no-retaliation policy. For third-party verification, 81% of Tier 1 facilities reported verified Higg FEM responses in FY25, and carbon targets are validated by the Science-based Targets initiative (SBTi). No ethics-related regulatory fines have been reported in the past three years.

Safe & Smart Tech

ASOS explicitly states compliance with major privacy regulations including GDPR, DPA 2018, CCPA, CPRA, VCDPA, CPA, CTDPA, and UCPA, and conducts internal and external audits to monitor compliance.

The company has a Data Protection Officer who reports directly to the board , a dedicated Data Protection Team , and data protection policies, standards, and practices , with no documented incidents of unauthorized data use. ASOS provides annual staff training for security and further support for relevant departments. The company is committed to using AI ethically, transparently, and compliantly, with an approach emphasizing explainable decisions, privacy protection, human oversight, and risk assessment. Users are granted standard data rights, including access, correction, and deletion, with a one-month response time for requests. The general data retention policy states data is held for as long as a customer continues to be an ASOS customer and as required by legal obligations , though images from the Virtual Try-On tool are deleted after 30 minutes or 28 days. ASOS celebrates Data Protection Day annually.