Better Health for All

JD Sports Fashion PLC's core business activities demonstrate a strategic focus on positive health impact. The company operates 79 JD Gyms in the UK, providing a low-cost premium fitness environment to encourage physical activity.

Additionally, its acquisition of Swim!, focusing on children's swimming lessons, aims to increase accessibility and promote physical health. The company's products, such as athletic footwear and apparel, also support physical activity. There is no evidence of revenue generated from products or activities with negative health outcomes.

Fair Money & Economic Opportunity

JD Sports Fashion PLC is a retailer and does not offer lending or deposit services, consumer credit products, or financial education programs. Therefore, KPIs related to financial services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives, data accessibility, fair lending compliance, wealth building outcome, financial literacy initiatives, debt burden ratio, geographic inclusion, and product simplicity, are scored 0 as they are not applicable to its core business. In 2025, the JD Foundation and JD Finish Line Foundation donated over £4.5 million to community projects.

With a profit before tax of £715 million in 2025, this represents approximately 0.63% of profits reinvested, which maps to a score of -90 for profit reinvestment.

Fair Pay & Worker Respect

At most 25% of the workforce is paid at or above a locally defined living wage, with at least three quarters paid below the real Living Wage.

The CEO to median employee pay ratio is 70:1. The median gender pay gap for hourly rates is 0.00% lower for women. The company achieved a 76.3% employee engagement score in its Global Engagement Survey. Approximately one-third of the total workforce is not full-time equivalent.

Fair Trade & Ethical Sourcing

JD Sports Fashion PLC has implemented an Ethical Code of Practice that applies across its entire supply chain, making it a condition of doing business with the Group

. The company's compliance team received 371 third-party audits for its 151 Tier 1 suppliers between January 1st and December 31st, 2023 , which averages to approximately 4.9 months between audits per Tier 1 supplier. In 2022, one case of non-compliance related to forced labor was identified , and all associated issues were subsequently closed .

Honest & Fair Business

JD Sports Fashion PLC has demonstrated a commitment to certain ethical business practices, including proactively addressing regulatory issues. The company secured full immunity from any fines under the CMA's leniency policy by self-reporting suspected breaches of competition law that occurred between 2018 and 2021 and cooperating fully with the investigation.

The company maintains an Anti-bribery and Corruption Policy, approved by the Audit Committee and last reviewed in June 2024, which adheres to the UK Bribery Act 2010. A comprehensive Whistleblowing Policy, last reviewed in March 2024, applies to all colleagues and allows concerns to be raised via an external online platform or phone. An independent charity is recommended for advice, and concerns are acknowledged within two working days, with the Chief People Officer responsible for protecting reporters from victimisation. The Board annually reviews this policy. However, the company's transparency in certain areas shows room for improvement. In the 2023 Fashion Transparency Index, JD Sports scored 73.5 out of 250 (29.4%), and 23 out of 100 in the KnowTheChain Apparel & Footwear 2023 benchmark, indicating partial disclosure with key gaps. Furthermore, a number of prior period adjustments were identified during a recent external audit, leading to a restatement of the comparative period and highlighting a need to improve internal controls over financial reporting.

Kind to Animals

No KPIs could be scored as the provided articles do not contain specific, quantifiable data points that directly align with the quantitative thresholds defined in the rubric for any of the 'Kind to Animals' KPIs. While some articles mention general animal welfare policies

and ethical sourcing standards for certain materials like wool and down, they lack the precise percentages of products certified cruelty-free, details on non-animal testing methods, percentages of humane-certified operations, measurable biodiversity impacts, percentages of animal-derived inputs replaced, specific animal welfare audit percentages for suppliers, or details on cage-free sourcing. Furthermore, the 'animal_testing_policy' KPI specifically refers to testing, whereas the company's policy mentioned in the articles relates to animal-derived materials sourcing.

No War, No Weapons

JD Sports Fashion PLC has no direct or indirect involvement in arms manufacturing, military contracts, or conflict facilitation, and does not engage in military-industrial activities.

The company requires its suppliers to adhere to its Sanctions Policy, prohibiting engagement in business that could violate applicable Sanctions , and ceased all trading activities in Russia in response to the invasion of Ukraine. The company does not develop or sell dual-use products, engage in defense procurement, or have defense assets to divest. It has no exposure to weapons, nor does it have ethical red lines or a compliance rate related to weapons. There is no evidence of lobbying for or against arms control, or involvement in surveillance or intelligence contracts. The company is not subject to the Arms Trade Treaty. While JD Sports conducts human-rights due diligence for modern slavery risks in its UK operations , it does not specifically do so in conflict-affected areas. Its Code of Conduct is based on ILO and FLA principles , but explicit alignment with UN Guiding Principles on Business and Human Rights is not stated. The company raised £152,500 in 2023 for community projects supporting women and girls , which is not classified as peacebuilding or disarmament investment.

Planet-Friendly Business

JD Sports Fashion PLC reported total Scope 1, 2, and 3 greenhouse gas emissions of 3,415,076 tCO2e in 2025, representing a 43.21% decrease from 2024.

The company's Science Based Targets (SBTi) were approved in 2022 , committing to a 67.2% absolute reduction in Scope 1, 2, and Scope 3 (purchased goods and services) emissions by 2035-36 from a 2019-20 baseline. In 2024, 61.8% of the company's operational energy consumption was sourced from renewables. JD Sports has a stated net-zero target year of 2043. The most recent annual report aligns with the principles and framework of the Task Force on Climate-related Financial Disclosure (TCFD).

Respect for Cultures & Communities

JD Sports' 'Community Voices' program has supported 69 charities, indicating a significant number of formal partnerships with local community groups.

The company has not been directly implicated in cultural appropriation controversies, despite operating in an industry sensitive to such issues.

Safe & Smart Tech

In January 2023, JD Sports experienced a significant cyber incident

, resulting in unauthorized access to customer data affecting approximately 10 million unique customers . The breach involved names, billing and delivery addresses, email addresses, phone numbers, order details, and the final four digits of payment cards . Importantly, full payment card details and passwords were not accessed . Following the incident, the company engaged with the UK's Information Commissioner's Office (ICO) , which decided not to take enforcement action . JD Sports is conducting a comprehensive cybersecurity review with external specialists, including Boston Consulting Group , and is recruiting an interim Chief Information Security Officer to implement strategic improvements .

Zero Waste & Sustainable Products

JD Sports Fashion PLC has achieved and retained 'Zero Waste to Landfill' accreditation at its primary global Distribution Centre in Rochdale (UK) and its largest UK/European office, which are third-party verified major operational sites.

The company's online dispatch packaging typically uses 97%+ recycled content, and its cardboard internet packaging and private label garment transit bags are made from 100% recycled material and are 100% recyclable. Circular design principles are embedded in Private Label operations, which account for around 5% of annual sales, starting at the conception and design stage, and the company participates in the WRAP Textiles 2030 initiative to design out waste. Waste reduction initiatives include saving over 21 tonnes of paper by reducing till receipt length, making orders 38% more space efficient through packaging adjustments, reducing deliveries by over 1,000 pallets per year, recycling over 5,000 tonnes of cardboard annually, and reusing operational items like hangers and plastic tote bins, recovering over 14 tonnes of hangers and 236 tonnes of plastic tote bins. Additionally, JD Sports educates customers on end-of-life options for footwear and apparel through its website and improved messaging on online packaging, encouraging reuse and recycling.