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The Only Ethical Value Where Companies Score Positive on Average

ethical valuescorporate ethicsdata analysis
Mashinii Research ·

We score companies across 11 ethical values. Each score is built from court filings, regulatory actions, investigative reports, and NGO documentation.

Ten of those values average negative. One -- just one -- averages positive.


The Full Picture

ValueAverage Score
Respect for Cultures & Communities+0.9
Fair Pay & Worker Respect-0.6
Better Health for All-0.9
Fair Money & Economic Opportunity-1.1
Fair Trade & Ethical Sourcing-2.5
Kind to Animals-4.5
Safe & Smart Tech-5.2
No War, No Weapons-5.9
Honest & Fair Business-7.6
Zero Waste & Sustainable Products-9.1
Planet-Friendly Business-14.9

Why Cultures Wins

Respect for Cultures & Communities measures corporate investment in local communities, diversity and inclusion programs, indigenous rights, and cultural preservation efforts.

It is the one area where corporate spending is both visible and verifiable. Community grants, diversity reports, and partnership agreements produce documented evidence of positive action. Companies invest in these programs because they generate goodwill, media coverage, and regulatory favour.

The result: more positive evidence in the data. 1,387 companies score positive versus 900 negative. A 61% positive rate among non-zero scores -- the only value where positives outnumber negatives.


Why Everything Else Fails

The further you move from voluntary programs toward operational behaviour, the more negative the data becomes.

Climate requires changing how a company operates. Worker pay requires spending more. Honest business requires foregoing profitable shortcuts. Animal welfare requires changing supply chains. These are structural, not promotional.

Companies invest in culture programs. They do not invest at the same rate in reducing emissions, raising wages, or eliminating weapons contracts. The data reflects that asymmetry.


The Bottom Line

The corporate world averages positive on exactly one ethical dimension: the one that costs the least and generates the most PR value. On everything that requires operational change, the average is negative.

This is 135,796 data points speaking.

Explore all values on Mashinii.

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