MASHINIi

Xponential Fitness Inc..

XPOF.US | Operation of sports facilities

Xponential Fitness, Inc. is a curator of a diversified platform of franchised fitness brands. The company franchises boutique fitness studios across various modalities, including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, yoga and meditation. X...Show More

Ethical Profile

Mixed.

Xponential Fitness has a mixed ethical profile. The company restated its 2023 financial statements due to accounting errors, and a lawsuit alleges securities law violations regarding misleading statements on store performance, though an SEC investigation concluded without action. Employee sentiment is challenging, with Glassdoor reviews averaging 2.8/5 and reports suggesting some were paid under minimum wage. While promoting health via fitness brands, the EMERGE program, and American Cancer Society partnership, critics note a lack of data on health outcomes and accessibility. The company collects sensitive personal data, with reports indicating 25-35% is strongly encrypted. Environmentally, Xponential reports saving over 3 million plastic water bottles.

Value Scores

Better Health for All10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-50
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-30
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-10
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

10

Xponential Fitness operates over 2,000 studios across ten franchised fitness brands, including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga.

1
The company's mission is to make boutique fitness accessible to everyone, offering workout experiences led by qualified instructors.
2
Xponential Fitness acquired Lindora, a metabolic health brand with 31 clinics, focusing on weight loss medications, hormone replacement therapy, IV hydration, and behavioral approaches.
3
Club Pilates and Pure Barre partner with Midi Health to offer education and resources on hormone health, peri/menopause management, longevity, and aging well; Midi Health reports 91% of its patients experience symptom improvement within 60 days.
4
The company launched EMERGE, an eight-week immunity conditioning program focusing on nutrition, mindfulness, and recovery, developed in response to the pandemic.
5
Xponential Fitness also partnered with the American Cancer Society to leverage health, wellness, and fitness to fight cancer.
6
The company's products do not have addiction potential, are not pharmaceutical, are not food products, and the company does not conduct clinical trials.

Fair Money & Economic Opportunity

0

Xponential Fitness Inc. operates as a franchisor of boutique fitness brands, generating revenue primarily from franchise fees, royalties, and equipment sales.

1
The company's business model does not involve lending, insuring, moving, or storing money for consumers, nor does it offer financial products or services.
2
Consequently, all KPIs related to fair money and economic opportunity, which are designed for financial institutions, are not applicable to Xponential Fitness Inc.
3
No evidence was found in the provided articles to assess the company against these financial-centric metrics.
4

Fair Pay & Worker Respect

-20

Xponential Fitness's employee rating on Glassdoor is 2.8 out of 5 stars, based on 64 reviews.

1
This rating is 22% below the average for the Personal Consumer Services industry, which stands at 3.6 stars.
2
Only 33% of employees would recommend working at XPOF.
3
Specific ratings for compensation and benefits, work/life balance, culture & values, career opportunities, and senior management are all between 2.6 and 2.8 out of 5 stars.
4
The overall employee rating has shown a 14% improvement over the last 12 months.
5

Fair Trade & Ethical Sourcing

0

No specific, company-wide quantitative data is available regarding Xponential Fitness Inc.'s fair trade certifications, supplier audit frequency, forced or child labor incidents, supply chain traceability, remediation speed for violations, ethical clause coverage in supplier contracts, share of spend on high-risk materials, or supplier diversity spend. While some articles mention general commitments to ethical standards and policies, and one article details specific contractual requirements for a single supplier (FC) regarding audits, child labor prohibition, cotton origin testing, and remediation timelines, this information is not presented as company-wide or applicable to the broader supply chain.

1

Honest & Fair Business

-50

Xponential Fitness restated its 2023 financial results in March 2025 due to accounting errors, which increased the net loss from $1.7 million to $6.4 million

1
and reduced Adjusted EBITDA by $5 million to $100.3 million.
2
The company has an Anti-Bribery and Anti-Corruption policy
3
that prohibits reimbursement for personal political contributions.
4
Additionally, a Whistleblower Policy is in place,
5
enabling anonymous reporting of violations via Navex Global on the company’s intranet,
6
and the company explicitly states it will not tolerate retaliation for good faith reports.
7

Kind to Animals

0

No data relevant to Xponential Fitness' performance on animal welfare, animal testing, ethical sourcing, or habitat conservation was provided in the articles. The articles focused on environmental sustainability efforts such as plastic reduction and recycled materials

1
, and terms of use
2
, explicitly stating no information related to animal welfare was present
3
.

No War, No Weapons

0

Xponential Fitness, Inc. operates as a franchisor of fitness brands.

1
The company has no military contracting and no exposure to controversial weapons, aligning with its core business activities.
2

Planet-Friendly Business

-30

The company sources 42% of its operational energy from renewables

1
and diverts 28% of its waste from landfill.
2
As of October 2022, it saved over 3,000,000 plastic water bottles through water stations.
3
Additionally, 1,200,000 sq ft of recycled materials, including over 3,500,000 repurposed water bottles, were used for flooring, which is NSF/ANSI-140 Platinum certified.
4

Respect for Cultures & Communities

0

The provided articles do not report any cultural appropriation incidents for Xponential Fitness Inc.

1
No specific, concrete evidence was found in the articles to assess the company against other Key Performance Indicators for 'Respect for Cultures & Communities'. The articles detail business partnerships
2
,
3
and charitable initiatives
4
,
5
,
6
focused on health and wellness, but do not provide quantifiable data or explicit information regarding formal partnerships with indigenous or local community groups, revenue reinvested in local community development, cultural impact assessment protocols, local employment ratios, community grievance mechanisms, cultural preservation investments, local procurement, indigenous suppliers, cultural site protection, social license to operate, charitable giving to cultural heritage organizations, community fund allocation, language inclusivity, cultural incident response, or cultural sensitivity training completion.

Safe & Smart Tech

-10

Xponential Fitness experienced a data breach in March 2022 that impacted 179,000 customers, exposing email addresses, full names, and locations due to an exposed backup.

1
The company's privacy policies, with the most recent effective date of January 14, 2026, are designed to comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
2
An investigation by the U.S. Securities and Exchange Commission (SEC) initiated in December 2023 concluded without any action against the company.
3
Xponential Fitness provides users with comprehensive data control options, including the right to access, correct, delete, and port personal information, as well as the ability to opt-out of data sale or sharing, and recognizes the Global Privacy Control (GPC) signal.
4
The company also implements contractual obligations for third-party service providers to keep personal information confidential and limit its use to the contract's purpose.
5
No other incidents of unauthorized data use have been documented. The company's cybersecurity risk management framework includes vulnerability assessments, security controls, policies, employee training, and an incident response plan, with oversight from an audit committee and a dedicated Cybersecurity Team.
6

Zero Waste & Sustainable Products

0

Xponential Fitness has implemented several waste reduction initiatives with measurable results. The company has banned plastic water bottles in its studios, leading to over 3 million plastic water bottles saved from landfills as of October 2022

1
, averaging 35,100 bottles saved daily across its 1,300 studios with filtered water stations
2
. Furthermore, 1.2 million square feet of recycled materials have been utilized for flooring, repurposing over 3.5 million water bottles
3
. The company has also sold more than 10,000 environmentally friendly clothing items
4
.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.