MASHINIi

Sportradar Group AG.

SRAD.US | Other information service activities n.e.c.

Sportradar Group AG is a global sports technology company that provides sports data services to media companies, bookmakers, sports federations, and leagues. The company collects, processes, and distributes sports data, including live scores, statistics, and odds, which are used for various applicat...Show More

Ethical Profile

Mixed.

Sportradar Group AG's core business, providing data for sports betting, has been linked to inherent risks of gambling addiction, with studies suggesting higher rates among online bettors. Critics point to aggressive marketing tactics potentially hindering users' ability to stop. While an Athlete Wellbeing Program exists, reports suggest its scope is limited. Conversely, Sportradar demonstrates efforts in honest business and safe tech, detecting 1,108 suspicious matches in 2024 (a 17% decrease from 2023), with AI identifying 73% of suspicious matches in 2023. The company also uses NAVEX for ethics complaints and has an anti-corruption policy. Environmentally, 85% of its workload uses AWS, which sources 90% renewable energy, and one office holds LEED v4 Gold certification.

Value Scores

Better Health for All-60
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect10
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-20
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-60
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-60

Sportradar's core business of providing data for sports betting contributes to an activity with significant negative health impacts. Studies indicate that 16% of online sports gamblers meet clinical criteria for gambling disorder, and another 13% show signs of problems, totaling 29-30% experiencing gambling problems.

1
The rate of gambling problems among sports bettors is at least twice as high as among gamblers in general.
2
The company's operations contribute to health-harming externalities through the growth of online and mobile betting, which increases the frequency and speed of betting and the potential for increased gambling problems. Sportradar has launched an Athlete Wellbeing Program to combat the negative impact of sports betting on mental health, which includes prevention and education through on-demand virtual sessions, webinars, and in-person workshops.
3
The company also renewed its membership in the National Council on Problem Gambling (NCPG).
4

Fair Money & Economic Opportunity

0

Sportradar Group AG is a sports technology company that provides data services and integrity solutions to businesses like media companies and bookmakers. It does not operate as a financial institution that lends, insures, moves, or stores money for consumers.

1
Consequently, KPIs related to consumer financial products, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives, customer financial data accessibility, fair lending compliance, wealth building outcomes, profit reinvestment in community finance, financial literacy initiatives, debt burden ratio, geographic inclusion for banking services, and product simplicity for financial products, are not applicable to its core business model.
2

Fair Pay & Worker Respect

10

Sportradar's employee rating is 3.7 out of 5 stars, which translates to 74% engagement.

1
In 2024, the company's whistleblowing hotline received no reports of human-rights issues, and there is no indication of child labor within the Sportradar Group or its supply chain.
2

Fair Trade & Ethical Sourcing

0

In 2024, Sportradar conducted inquiries into employment practices and its supply chain, finding no indication of child labor.

1
Additionally, the company's whistleblowing hotline received no reports of human-rights issues in 2024.
2
The Code of Conduct for Suppliers, which defines fundamental requirements for suppliers and their subcontractors, prohibits forced labor and encourages appropriate working conditions.
3
Sportradar performs periodic ongoing screening of suppliers to ensure compliance with ethical standards.
4
Any breach of these guidelines by a supplier risks penalties, including immediate termination of the business relationship.
5

Honest & Fair Business

-20

Sportradar has a whistleblower policy that utilizes NAVEX, an independent organization, for handling complaints, assuring confidentiality and anonymity, and prohibiting retaliation.

1
The company also has an anti-corruption policy that mentions compliance with laws, regulations, and its code of conduct, but the article does not specify the frequency or effectiveness of training, nor does it detail its scope for high-risk markets.
2

Kind to Animals

0

The provided articles, including Sportradar's 2023 Sustainability Report, explicitly state that no data specific to SRAD.US or the 'Kind to Animals' value is available.

1
The company's business model as a sports technology and data services provider does not inherently involve animal-related operations, products, or testing. Therefore, no assessment can be made against the specified KPIs due to a complete lack of relevant evidence.

No War, No Weapons

0

No relevant data was found in the provided articles to assess SRAD.US against the 'No War, No Weapons' ethical value. The articles explicitly state that they do not contain any information about revenue from arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investment, conflict divestment policies, or any other metrics related to the specified topics for Sportradar.

1

Planet-Friendly Business

-60

Sportradar's 2023 Sustainability Report indicates that 85% of its workload is migrated to Amazon Web Services (AWS), which uses 90% renewable energy, resulting in approximately 76.5% of its operational energy consumption from renewable sources.

1
One of Sportradar's 33 office buildings, located in Filinvest City, Manila, has received LEED v4 Gold certification and a 3-star Building for Ecologically Responsible Design Excellence certification, representing 3.03% of its locations.
2
The company does not explicitly state a net-zero target year, noting ongoing efforts to understand climate impacts.
3
Sportradar uses the TCFD disclosure framework, but the report notes its retirement in October 2023.
4
The company conducts annual Landlord, Aspects & Impacts, and Climate Surveys to monitor climate impacts, which are considered environmental impact assessments.
5

Respect for Cultures & Communities

0

No specific quantitative data or concrete facts were found in the provided articles for any of the KPIs related to "Respect for Cultures & Communities."

1
All relevant metrics were explicitly marked as "N/A" or noted as lacking specific data in the summaries of the articles.
2

Safe & Smart Tech

0

Sportradar is a member of the Interactive Advertising Bureau (IAB) and participates in the IAB Europe Transparency & Consent Framework (TCF) and IAB TCF Canada.

1
The company's privacy notice states that users have rights to access, rectify, erase, restrict processing, object to processing, data portability, and withdraw consent, with a form provided to exercise these rights.
2
Privacy principles, including lawfulness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, and confidentiality, are integrated into data processing.
3
Data is collected and processed only as necessary for services, and the company emphasizes compliance with applicable data protection laws.
4
Sportradar is also a member of associations promoting privacy and data protection.
5

Zero Waste & Sustainable Products

0

No evidence available to assess Sportradar Group AG on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.