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comScore, Inc..

SCOR.US | Market research and public opinion polling

comScore, Inc. is a cross-platform measurement company that analyzes digital audience and advertising data. It provides insights into consumer behavior across various platforms, including mobile, desktop, and over-the-top (OTT) devices. The company's services include audience measurement, advertisin...Show More

Ethical Profile

Mixed.

comScore's ethical standing has faced significant challenges, particularly concerning its financial reporting. The company restated financial statements for over three years, admitting to materially false and misleading statements, violating GAAP, and improperly recognizing over $43 million in fictitious revenue. This resulted in a securities fraud class action and a settlement of $110 million. Critics point to serious internal control deficiencies, including concerns about "tone at the top." While comScore's data analytics services have been linked to a 63% lower cost per diagnosis in pharmaceutical advertising, reports suggest mixed employee sentiment regarding compensation and benefits.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect30
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-30
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-80
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Comscore's core business involves analyzing digital audience and advertising data, and providing tools for campaign planning and measurement. Its services facilitate advertising for pharmaceutical and health companies, but do not directly produce health-related goods or services.

1
Therefore, its products and services have no significant direct positive or negative health impact, nor do they carry direct health risks requiring disclosure or transparency. The company does not offer health-related products or services that would require considerations for price accessibility, vulnerable reach, or health equity programs. There is no evidence of investment in health innovation, healthcare workforce support, preventative health measures, or engagement in health education. The company does not conduct clinical trials, or operate in industries with addiction potential, pharmaceutical patents, or food products. No information is provided regarding its response to global health crises or mental health initiatives. Comscore's Proximic targeting solutions are described as "privacy-centric ID-free targeting" for health advertising, developed in response to increasing state privacy laws, including those focused on health data.
2
This demonstrates excellent data practices with comprehensive privacy protections for health-related data.

Fair Money & Economic Opportunity

0

No evidence available to assess comScore, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

30

Comscore's employee survey results from 2020 indicate high levels of engagement, with 93% of employees reporting happiness working at the company and 92% seeing themselves working there a year from then.

1
Additionally, 91% expressed confidence in the leadership team's integrity.
2
The company was also named a top 25 place to work in the Media and Entertainment Industry by LinkedIn in 2022.
3
However, employee reviews from 2025 show a low job security rating of 3.4/5 and a work satisfaction rating of 3.5/5.
4
The company's compensation is ranked in the bottom 15% and perks and benefits in the bottom 30% compared to similar-sized companies.
5
While employee retention rates have increased dramatically since 2019, no specific quantitative turnover rate is provided.
6
There is no public record of labor-law or human-rights violations.

Fair Trade & Ethical Sourcing

0

comScore, Inc. is a cross-platform measurement company that analyzes digital audience and advertising data, providing insights, reports, software, and data feeds. Its business model does not involve the procurement or trading of physical commodities, nor does it have a supply chain that requires welfare or sourcing audits related to physical goods. Therefore, KPIs related to fair-trade certifications, supply chain audits, forced/child labor incidents, traceability of physical provenance, remediation processes for such incidents, high-risk material sourcing, and ethical sourcing clauses in contracts for physical goods are not applicable.

1
While the company engages in procurement, there is no evidence provided to suggest it has a supplier base or procurement activities that fall within the scope of the 'Fair Trade & Ethical Sourcing' value as defined by the rubric's specific criteria for physical goods and associated labor practices.

Honest & Fair Business

-30

Comscore, Inc. has a formal Reporting and Non-Retaliation Policy, last reviewed on December 19, 2024.

1
This policy allows anonymous reporting via a secure web form, a confidential hotline (1-833-591-0626), or mail.
2
It explicitly protects employees from adverse employment action for good faith reports, does not limit their ability to communicate with government agencies, or receive awards under whistleblower provisions.
3
The company has had pending financial statement restatements, and a securities fraud class action settlement in December 2017 for $110 million, which involved restating financial statements for over three years due to improperly recognizing over $43 million in fictitious revenue and internal control deficiencies.
4
The company operates a Compliance Management System with mandatory training for all employees in areas including the code of business conduct.
5
Its Code of Business Conduct and Ethics includes a section on the Foreign Corrupt Practices Act (FCPA), requiring Chief Compliance Officer approval for gifts or payments to foreign government officials and for facilitation payments.
6
The company has aligned its information security management system to ISO 27001 and its privacy management system to ISO 27701, with an outside auditor annually testing the effectiveness of these security and privacy controls.
7

Kind to Animals

0

SCOR.US is a cross-platform measurement company that analyzes digital audience and advertising data. Its business model is service-oriented, providing reports, software, and data feeds. The company does not produce physical products, use animal-derived ingredients, conduct animal testing, engage in animal agriculture, or have operations that directly impact wildlife habitats. Therefore, all KPIs related to animal welfare are not applicable to its business activities.

No War, No Weapons

0

No evidence available to assess comScore, Inc. on No War, No Weapons.

Planet-Friendly Business

-80

Comscore has not publicly disclosed specific carbon emissions data for the most recent year, nor has it committed to a net-zero target.

1
The company also lacks publicly available information on specific reduction targets, renewable energy use, water consumption, waste diversion, or supply chain climate transparency.
2
No TCFD disclosures, climate scenario analysis, or transparency regarding stranded asset risks are mentioned.
3
However, no specific regulatory actions, violations, fines, or compliance issues were mentioned in the provided articles.

Respect for Cultures & Communities

0

No specific, quantitative data points were found in the provided articles to assess SCOR.US against any of the KPIs for 'Respect for Cultures & Communities'. Several articles explicitly state that no relevant sustainability or community engagement data is available or that their content does not pertain to these metrics.

1
Information regarding Comscore's measurement of diverse audiences or gender equality in audience intelligence does not provide evidence of the company's own practices related to cultural respect or community engagement.
2

Safe & Smart Tech

0

No evidence available to assess comScore, Inc. on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

No specific, concrete data points were found in the provided articles for any of the KPIs related to Zero Waste & Sustainable Products. The articles primarily discuss Comscore's tree planting initiatives and carbon footprint, which are explicitly excluded from this ethical value unless directly related to waste management.

1
Information security certifications and business updates are also not relevant to this value.
2
Therefore, no KPIs could be scored.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.