Better Health for All

Sinclair Cares partnered with the American Cancer Society to recruit over 600 volunteer drivers for their Road to Recovery program in July 2025.

The company also partnered with Feeding America, donating $25,000 to help provide 1.2 million meals to children and families. This donation represents approximately 0.003% of the company's Q3 2025 revenue of $773 million. Sinclair launched the "Sinclair Cares: Mental Health Support + Hope" campaign in March 2023, in partnership with NAMI, focusing on young adults and airing a Town Hall special across its roughly 190 TV stations. The company also has a "Sinclair Cares: Suicide Prevention" program and provides the "Hope Link" app for mental health support, targeting college students. As part of its hunger relief efforts, Sinclair aired 186 local news stories on food insecurity and produced a 30-minute special. The Feeding America campaign targeted over 20 million children who rely on school meal programs, aiming to help 1 in 5 kids facing hunger in America.

Kind to Animals

Sinclair maintains full AAALAC accreditation for its animal-related operations, indicating a high standard of animal care.

However, Sinclair Research Center conducts animal testing, and its policy states it will not conduct research on animals when validated alternatives are available or the potential benefit is unclear, but will employ the 'three R's' (replacement, reduction, and refinement) when research is scientifically valid. This policy prohibits discretionary testing but allows for testing under legal mandates or when deemed scientifically valid. In 2002-2003, a USDA investigation cited Sinclair for almost 40 violations of the Animal Welfare Act, including failure to provide veterinary care, pain relief, adequate space, and employee training, resulting in a $33,000 penalty. Sinclair breeds miniature swine for laboratory use, and its Missouri miniature swine facility recovers 80% of energy from exhaust.

No War, No Weapons

The provided articles do not contain any specific, concrete data points or mentions related to Sinclair, Inc.'s involvement in arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, conflict divestment policies, board oversight of defense activities, export end-user certificates, lobbying on arms control, humanitarian procurement compliance, human rights due diligence in conflict areas, Arms Trade Treaty compliance, AI military safeguards, UN Guiding Principles alignment, dual-use item screening, surveillance transparency, ethical red lines, exposure to controversial weapons, war-risk audit results, annual conflict partner reviews, defense divestment, conflict minerals, peace tech investment, or procurement from conflict zones.

Therefore, no KPIs under the 'No War, No Weapons' value can be scored based on the evidence provided.

Planet-Friendly Business

No specific, concrete data points for any of the Planet-Friendly Business KPIs were found for Sinclair, Inc. (SBGI.US), the diversified media company described. Articles

, , and refer to "HF Sinclair" or "Sinclair Oil," which are refining and oil companies, and the data points within them (e.g., GHG emissions in millions of tons, renewable diesel production, refinery violations) are characteristic of heavy industry, not a media broadcasting company. Therefore, this information is not applicable to the media company being assessed. Articles and , while potentially about Sinclair, Inc., explicitly state they contain no quantitative data relevant to the requested metrics.

Safe & Smart Tech

Sinclair experienced a ransomware attack in October 2021, which resulted in $63 million in lost advertising revenue, $11 million in mitigation costs, and $24 million in unrecoverable net losses.

While this was a significant breach, it falls outside the past three years. The company has since implemented an incident response plan, engaged experts, and made security improvements. Sinclair has established an internal AI workgroup, SAIF, for governance, compliance, and strategic guidance, and is a member of the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA). The company incurred $11 million in costs for security improvements following the 2021 ransomware attack, but the percentage of revenue invested is not provided. All employees are required to complete cybersecurity training at least once a year, with additional role-based training for certain roles. The company conducts periodic external penetration tests, red team testing, and maturity testing. Sinclair includes a disclosure slate and QR code for AI-generated content, explaining its use and linking to language version comparisons. The company's privacy policy, last updated in September 2025, outlines user choices for communication preferences, automatic data collection, and targeted advertising, and processed 1239 'Do Not Sell or Share' requests in 2024, but also collects sensitive personal data and precise geolocation data. Sinclair retains data no longer than reasonably necessary. The company notified law enforcement and governmental agencies of the 2021 incident. The estimated net loss does not account for any potential litigation or regulatory proceedings.