Better Health for All

PUMA's core business of athletic footwear and apparel, along with extensive internal and external programs, demonstrates a strategic focus on health-positive impact. The company offers sports classes, gym access, "Be Well Weeks" (health checks, nutritional counseling, ergonomic evaluations, mental health guidance), mindfulness training, and work-life balance initiatives for employees.

PUMA also partners with Boys & Girls Clubs of America to provide youth access to sports and recreation and supports "Slow Space by PUMA" for women's well-being. The company has no revenue from products with direct health impacts and reported zero product recalls in 2022. PUMA exhibits a strong prevention orientation, integrating preventative health measures across its offerings, including healthy canteens, physical activity promotion, and self-care guidance. Its mental health initiatives are comprehensive, encompassing work-life balance, mental health guidance, and employee assistance services. During public health emergencies, PUMA provided free masks, rapid tests, and vaccines during COVID-19 and made emergency donations for disaster relief. The company's operations do not involve health-related patents, clinical trials, or products with addiction potential, nor does it collect health data from the public or focus on healthcare workforce support or public health education. However, PUMA noted more violations related to noise pollution in 2023, despite fewer violations in chemical safety management (-3%) and electrical and mechanical safety management (-2%) compared to 2022 among trained factories.

Fair Pay & Worker Respect

In 2024, 11.6% of PUMA’s total supply chain workforce was paid a living wage.

The annual total remuneration ratio of the highest paid individual to the median annual total remuneration of all employees was 168:1 in 2024. In 2023, over 31% of PUMA's employees worldwide were governed by collective agreements, and in 2024, collective bargaining coverage in Germany was 80-100%. The lost time injury frequency rate per 200,000 working hours was 0.44 in 2024, with zero work-related fatalities. PUMA in Germany was certified as Universal Fair Pay Developer in 2023 for closing the adjusted pay gap (<1%), and subsidiaries in South Africa and the United Arab Emirates were certified as “Fair Pay Leader” for having an unadjusted pay gap below 10% in 2024. The global employee engagement score was 91% in 2023. The voluntary employee turnover rate was 26% in 2024. In 2024, PUMA resolved four minor harassment cases and reported no severe human rights incidents, fines, penalties, or compensation paid. In 2023, 92% of employees worldwide held permanent employment contracts. For its core Tier 1 suppliers, 97.5% of workers had social insurance coverage in 2023, with 80.4% coverage in China.

Honest & Fair Business

PUMA operates a group-wide electronic whistleblower platform, SpeakUp, which is managed by an external provider and has been in place since November 2018.

The policy ensures protection against retaliation, guarantees confidentiality, and allows for anonymous reporting in multiple languages. Education on SpeakUp is a mandatory part of compliance training, and posters are displayed in all PUMA buildings worldwide. In 2024, the platform received 192 reports, with 66 being compliance-related and 23 confirmed. PUMA has reported zero financial restatements in the past five years. In 2023, approximately 79% of active factories were audited, including 80% of Tier 1 and 77% of Tier 2 factories. PUMA resolved 96% of worker complaints received via its hotline in 2023, and 11 of 15 third-party complaints were resolved in the same year. For the Czech Republic, all reports are acknowledged within 7 days, and a meeting to discuss the case is scheduled within 14 days. No conflicts of interest were reported by Management Board members in the past fiscal year, and Supervisory Board members not on other listed company boards have not accepted more than five mandates. PUMA has an Anti-Bribery and Anti-Corruption Policy consistent with the UN Convention Against Corruption, with zero confirmed incidents of bribery or corruption in 2024. The SpeakUp platform is operated by an external provider, and the annual financial statements are audited by KPMG AG Wirtschaftsprüfungsgesellschaft, which also provides assurance for the non-financial group report.

Kind to Animals

PUMA SE's provided articles focus on general sustainability, material sourcing, and environmental certifications, but lack specific quantitative data for the defined animal welfare KPIs. There is no evidence regarding cruelty-free product certifications, the extent of non-animal testing methods, humane certifications for animal-related operations, or measurable wildlife conservation impact. Similarly, data on the percentage of animal-derived ingredients replaced with ethical alternatives, supplier audits for welfare compliance, cage-free sourcing, or investment in animal-free R&D is not provided. The articles mention PUMA's animal welfare policy.

PUMA also states its commitment to sourcing deforestation-free bovine leather by 2030. In 2023, 99.7% of leather was sourced from Leather Working Group (LWG) certified tanneries. However, LWG certification primarily addresses environmental management and traceability, not direct animal welfare practices as defined by the rubric's KPIs. While 100% of down is Responsible Down Standard (RDS) certified, this specific data point does not align with the quantitative thresholds of any single KPI in the rubric, which require percentages of *all* animal-related operations, *all* animal-derived inputs, or *all* products. Therefore, no KPIs can be scored based on the provided evidence.

No War, No Weapons

PUMA conducts annual human-rights due diligence, with risk analysis and mandatory compliance audits performed annually for supplier factories.

The company states a commitment to adhering to the UN Global Compact principles related to governance and aligns its sustainability policies with the UN Declaration of Human Rights and the UN Global Compact. However, third-party audits in 2023 noted major gaps in alignment with UN Guiding Principles on Business & Human Rights, with a Corporate Human Rights Benchmark score of 53.4 out of 100. PUMA's policy framework defines zero tolerance issues, including child labor, forced labor, and failure to pay at least minimum wage. The company achieved a 98.7% RSL compliance rate in 2023. PUMA carries out an analysis on conflict minerals, but less than 10% of its supply chain is verified conflict-free.

Planet-Friendly Business

PUMA's total Scope 1, 2, and 3 emissions for 2023 were 1,096,904 tCO₂e, representing a 24% reduction from 2022.

The company's science-based targets, approved by SBTi, are aligned with a 1.5°C pathway, and its first SBT was achieved in 2023, seven years ahead of schedule. PUMA's own entities used 100% renewable electricity in 2024, while core suppliers sourced 26.7% of their energy from renewables. Water use per million euros of revenue was 4.0 m³ in 2024, a 15% reduction from 2023. In 2024, 99% of fabric waste was diverted from landfill, and the TST Group achieved a 99% waste diversion rate in 2023. In 2023, €0.91 million of investment was aligned with the EU Taxonomy. PUMA used 75% recycled polyester in apparel, accessories, and footwear in 2024, and 99.7% of cotton, 99.5% of leather, and 100% of down were from certified or recycled sources. The company has a net-zero greenhouse gas emissions target for 2050. PUMA has not received any environmental fines within the last decade. In 2024, 10-20% of water was sourced from stressed basins. PUMA committed to sourcing all bovine leather from verified deforestation-free supply chains by 2030. In 2024, 27 suppliers had agreed SBTi targets.

Respect for Cultures & Communities

No cultural appropriation incidents involving PUMA SE are reported in the provided articles.

One article discusses cultural appropriation accusations against other fashion brands, but not PUMA SE.

Safe & Smart Tech

PUMA SE holds certification in the EU-U.S. Data Privacy Framework, which serves as a safeguard for data transfers outside the EU/EEA.

The company explicitly states compliance with the EU General Data Protection Regulation (GDPR) and other relevant legislation. PUMA's risk management system is based on the COSO standard, with regular risk identification and assessment every six months. Key IT procedures and infrastructure are based on best-practice frameworks, regularly updated, and subject to internal and external audits. The company processes personal data for security purposes, deleting it after 7 business days, and Google Analytics data after 14 months. Users are granted rights to access, rectify, erase, restrict, and export their personal data under GDPR. There are no documented incidents of unauthorized data use.

Zero Waste & Sustainable Products

PUMA's total waste diversion from disposal was 66% in 2024.

The company uses 99.5% paper packaging, with 99% of paper and cardboard being recycled or FSC-certified. In 2024, 89.5% of all products contained recycled materials, including 74.6% recycled polyester in apparel and accessories. PUMA eliminated single-use plastic bags from global offices and stores as of January 2023. The company has implemented circularity workshops and pilot projects like RE:SUEDE and RE:FIBRE. PUMA aims to reduce production waste to landfill by 50% by 2025 and has a Vision 2030 target for 100% recycled polyester fabric. The company provides Higg FEM waste management training to 210 supplier factories, increasing their average score from 45% in 2022 to 53% in 2023. PUMA published product care and repair guidelines for consumers in 2023. The company reported no waste disposal violations in the past three years and aims for zero discharge of hazardous chemicals from its supply chain.