MASHINIi

National Research Corporation.

NRC.US | Market research and public opinion polling

National Research Corporation (NRC) is a provider of analytics and insights that facilitate healthcare organizations in enhancing patient and resident experiences, optimizing care delivery, and fostering customer loyalty. The company offers a suite of solutions encompassing patient feedback manageme...Show More

Ethical Profile

Mixed.

National Research Corporation (NRC.US) presents a mixed ethical profile. Reports suggest investigations into alleged financial misconduct across multiple countries, including fraud and bribery, with some cases reportedly substantiated, leading to disciplinary action. The company also experienced a 2020 ransomware attack. Environmentally, 2023 GHG emissions rose 5.5% to 13,771 tonnes, and the recycling rate dipped to 89%. On the positive side, NRC maintains a strong 2.38:1 CEO-to-median employee pay ratio, with 70% of workers earning living wages. They also uphold a Code of Business Conduct and aim for net-zero by 2050.

Value Scores

Better Health for All10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect40
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-10
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-40
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-10
-100100
Zero Waste & Sustainable Products-20
-100100

Better Health for All

10

NRC Health's services contribute to healthcare workforce support, with one partner hospital achieving an 11% reduction in nurse turnover over 21 months after implementing NRC Health's solutions.

1
Physicians working in collaborative, feedback-driven teams are 36% less likely to experience burnout.
2
A pilot program also showed a 7.3% improvement in nurse-to-patient communication.
3
The company's products, which include a real-time feedback platform, help healthcare organizations improve communication and reduce staff turnover. NRC Health collects monthly insights from 300,000 consumer voices annually across 300 U.S. markets, tracking over 200 metrics, and combines survey data with real-time staff conversations, demonstrating strong data practices.
4
The company's business model, providing analytics and insights, does not involve direct safety implications for physical or mental health, nor does it carry health risks requiring disclosure. Its operations do not generate significant health externalities. While NRC Health reports on mental health trends, such as the decline in self-reported mental health ratings from 65% in 2013 to 60% in 2023, and highlights industry priorities, there is no evidence of direct mental health initiatives or resource allocation by NRC itself.
5
Similarly, the company's role in preventative health is indirect, supporting Community Health Needs Assessments rather than directly engaging in preventative health or treatment activities.
6

Fair Money & Economic Opportunity

0

National Research Corporation (NRC) is a provider of analytics and insights for healthcare organizations, focusing on patient experiences and operational improvements.

1
The company's core business does not involve offering lending, deposit, or other financial services to consumers.
2
As such, NRC.US does not have consumer credit products, a loan/insurance book, financial service access points, or engage in activities related to financial inclusion or wealth building for underserved populations.
3
Therefore, all KPIs under the 'Fair Money & Economic Opportunity' value are scored 0, as they are not applicable to the company's business model.

Fair Pay & Worker Respect

40

In 2023, National Research Corporation (NRC Health) reported a CEO to median employee pay ratio of 2.38 to 1.

1
Employee reviews for NRC Health on Glassdoor show an average rating of 3.4 out of 5 stars, with 50% of employees recommending the company to a friend and 100% CEO approval.
2
The compensation and benefits rating for NRC Health decreased by 4% over the last 12 months to 3.2 out of 5.
3

Fair Trade & Ethical Sourcing

0

National Research Corporation (NRC.US) operates as a provider of analytics and insights, offering software solutions to healthcare organizations. Its business model does not involve the procurement or trade of physical commodities, nor does it have a supply chain that typically includes raw materials, manufacturing, or associated labor practices.

1
Therefore, KPIs related to fair-trade certifications, supplier audits for welfare or sourcing, exposure to upstream labor practices, supply chain traceability, remediation processes for such issues, ethical-sourcing clauses in contracts for physical goods, and the sourcing of high-risk materials are not applicable to its operations.
2
No evidence was found in the provided articles for any of the KPIs.
3

Honest & Fair Business

-10

NRC has a whistleblowing policy called 'Speak Up' with multiple channels, including through line managers, focal points, or HR.

1
The company's Code of Business Conduct and Ethics details reporting procedures for misconduct and emphasizes protection against retaliation.
2
An initial reply to a whistleblowing report is provided within five working days.
3
NRC also has an Anti-Corruption Policy and an Anti-Corruption Handbook, with a zero-tolerance approach to corruption.
4
The policy includes annual acknowledgment requirements and covers all markets, but specific details on training frequency, effectiveness metrics, or customization for high-risk areas are not provided. The company uses internal and external audits as part of its anti-corruption measures.
5
For ethics complaints, cases are usually closed within 90 days.
6

Kind to Animals

0

National Research Corporation (NRC.US) is a service-oriented company providing analytics and insights to healthcare organizations.

1
Its core business model does not involve physical products, animal-derived ingredients, animal testing, animal husbandry, or direct impact on wildlife habitats.
2
Therefore, all KPIs related to these activities are not applicable to the company's operations. The provided articles, when referring to 'NRC' in the context of animal welfare, testing, or environmental impact, consistently refer to other entities such as the U.S. Environmental Protection Agency (EPA), the National Research Council of Canada, or NRC Group ASA, a Norwegian construction company, and not NRC.US (National Research Corporation).

No War, No Weapons

0

No evidence available to assess National Research Corporation on No War, No Weapons.

Planet-Friendly Business

-40

The company reported total Scope 1, 2, and 3 emissions of 13,771 tonnes (0.013771 M tCO₂e) in 2023, which represents a 5.5% increase from 2022.

1
It has a GHG emission reduction target of 30% by 2025 (using 2021 as a baseline) and a net-zero target year of 2050.
2
However, there is no evidence that these targets are validated by the Science Based Targets initiative (SBTi). The company's waste recycling rate was 89% in 2023, a decrease from 94% in 2022.
3
In 2023, 76% of the company's investments were aligned with the EU Taxonomy, an increase from 73% in 2022.
4
The company reported no fines or legal breaches in 2023 and is ISO 14001 certified for environmental management in Norway and Finland.
5

Respect for Cultures & Communities

0

NRC Health contributed $100,000 to the Lincoln Community Foundation in July 2020, which launched a special fund.

1
The company asks all associates to take charge of their own education and growth in inclusion and belonging, with leaders expected to be role models.
2
NRC Health's client hospitals have improved language documentation accuracy, trained staff on interpretation services, and added interpreter tools.
3
One client hospital commissioned a Latino/Latinx Advisory Council.
4

Safe & Smart Tech

-10

NRC Health experienced a ransomware attack on February 11, 2020, which led to the shutdown of its entire environment.

1
While the company stated there was no evidence of patient data breach, some hospitals expressed concerns about potential unauthorized access to private patient data.
2
This incident occurred more than 5 years ago. NRC Health collects data from over 25 million healthcare consumers annually.
3
The company uses encryption, such as Secure Socket Layer (SSL) protocol, when personally identifiable information is transmitted to other websites.
4
NRC Health states it will not collect additional categories of personally identifiable information or use collected information for materially different purposes without notice.
5
Users have the right to request changes or deletion of their personally identifiable information, subject to exceptions.
6
Users are responsible for maintaining the confidentiality of their passwords.
7
The company mentions debugging to identify and repair errors and testing for product development.
8
NRC Health launched Huey, an AI engine, built with a privacy-first architecture, independently verified for security, with strict policies against training outside declared scopes, and no data sharing with third parties.
9
NRC Health is committed to responsible and ethical AI use and is actively participating in setting standards for responsible AI in healthcare.
10
The company earned recognition at the CSO 2025 Awards for innovation in AI security certification and operationalizes AI risk management through certification, control testing, cross-functional oversight, and continuous monitoring.
11
The company's approach focuses on security and privacy by design, with clear guardrails and measurable controls.
12
The company mentions responding to law enforcement requests and as required by applicable law, court order, or governmental regulations, and highlights potential HIPAA violations if e-PHI was accessed during the 2020 ransomware attack.
13

Zero Waste & Sustainable Products

-20

In 2023, the company's Group Recycling Rate was 89%, a decrease from 94% in 2022.

1
Total waste generated decreased from 82,983 tonnes in 2022 to 75,711 tonnes in 2023.
2
The company has a target to achieve a minimum recycling rate of 80% per year.
3
No fines or legal breaches related to waste disposal were reported.
4

Own National Research Corporation?

Upload your portfolio and see how all your holdings score across 11 ethical dimensions.

Audit My Portfolio

AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.