LADBROKES - London Stock Exchang.
LAD.LSE | Gambling and betting activities
Ladbrokes is a British-based betting and gambling company. It operates a chain of betting shops, online gambling sites, and telephone betting services. The company offers a wide range of betting opportunities on various sports, including football, horse racing, and other events. Additionally, Ladbro...Show More
Better Health for All
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Ladbrokes' core business of betting and gambling inherently causes severe, widespread health damage, including addiction and financial ruin, meaning 100% of its principal goods and services have negative health impacts. Consequently, 90-100% of its revenue is derived from products with scientifically established serious health harms. The company was fined AUD$78,540 by the Northern Territory Racing Commission for responsible gambling failures between 2017 and 2019, specifically for failing to investigate a customer's affordability who lost over $8 million, indicating a notable safety incident.
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This regulatory finding also points to incomplete risk disclosures regarding customer financial health. The company's operations generate major health-harming externalities, as evidenced by the customer who stole millions to fund his gambling addiction, impacting vulnerable individuals. Despite these issues, Ladbrokes has made comprehensive efforts in addiction mitigation, committing over $131 million over five years to responsible gambling projects and increasing research, education, and treatment (RET) to 1% of gross gaming yield by 2022.
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It has established a 400-person Customer Protection team
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and offers tools like deposit limits and self-exclusion.
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The company also provides comprehensive mental health support, including multi-million-dollar work with Harvard Medical School and partnerships for treatment services.
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Furthermore, it has substantial health education initiatives through its Advanced Responsibility & Care (ARC) program, mandatory employee training, and the use of reformed gamblers for education.
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Fair Money & Economic Opportunity
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The provided articles do not contain specific, concrete data points relevant to any of the KPIs for the 'Fair Money & Economic Opportunity' value. Ladbrokes is described as a betting and gambling company, and the value focuses on activities that lend, insure, move, or store money, and how financial institutions democratize access to fair financial services. The articles discuss Ladbrokes' responsible gambling strategy
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, employee well-being
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, and regulatory investigations related to bribery at its parent company, Entain
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. In 2023, Ladbrokes' parent company Entain reported a 13% profit increase
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but faces upcoming regulatory challenges
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. Entain is under investigation for potential bribery offenses related to a former Turkish subsidiary
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,
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, and anticipates a substantial penalty
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,
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. None of this information pertains to financial products, lending practices, financial inclusion initiatives, or customer financial outcomes as defined by the KPIs for this value.
Fair Pay & Worker Respect
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The company experienced serious safety incidents involving lone workers, including one fatality and one rape.
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These incidents were linked to its single staffing policy, implemented in 2010, which had significantly reduced the annual wage bill.
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A former head of health and safety alleged that profit was prioritized over safety.
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Following these incidents, the company pledged to cease single staffing during evenings unless employees volunteered and committed to recruiting 850 new staff.
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Fair Trade & Ethical Sourcing
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Ladbrokes operates primarily in the betting and gambling industry, which involves services and digital products rather than the procurement or trade of physical commodities. Therefore, KPIs related to fair-trade certification, supply chain traceability for physical goods, and the sourcing of high-risk materials are not applicable to its core business activities. No quantitative data or specific information was available in the provided articles for other KPIs such as audit frequency, forced or child labour incidents, remediation speed, ethical clause coverage, or supplier diversity spend.
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Honest & Fair Business
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The company incurred approximately $752.6 million USD in ethics-related regulatory fines and settlements in the past three years. This includes a £585 million settlement in December 2023 for a bribery investigation concerning a former Turkish subsidiary.
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In August 2022, the company received a £17 million fine for serious failures in social responsibility and anti-money laundering measures, including allowing customers to deposit large sums without appropriate checks.
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Additionally, in March 2023, Ladbrokes was fined $78,540 AUD for failing to conduct adequate inquiries into the source of funds for a customer.
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The company also faces a lawsuit filed in December 2024 by the Australian financial crimes watchdog for alleged systemic anti-money laundering non-compliance.
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These challenges contributed to the CEO's resignation in February 2025.
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Kind to Animals
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Ladbrokes supported NSW greyhound racing during a proposed ban in 2016, committing significant resources
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, which aligns with lobbying against animal welfare regulations. The company's involvement in greyhound racing is associated with severe animal welfare concerns; 65 greyhound deaths and 2,323 injuries were recorded at Wentworth Park since 2016
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, and 19 injuries occurred during 2024 Million Dollar Chase qualifying races
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. Animal rights organizations criticize the industry for systemic abuse and high mortality rates. Despite these issues, Ladbrokes, which owns four greyhound tracks
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, has made investments in welfare and infrastructure
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. The company committed to a voluntary levy on offshore greyhound betting turnover from 2018
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and, with other bookmakers, an estimated £3 million annually from 2019
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to improve greyhound welfare, covering veterinary training, injury recovery, rehoming, track safety, and kennel improvements
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. A 2023 10-year deal with Greyhound Racing NSW also included a substantial animal welfare component for adoption programs
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, and Entain launched an enhanced greyhound rehoming program, including international initiatives
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.
No War, No Weapons
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Ladbrokes operates solely in the gambling and entertainment industry.
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There is no indication of its involvement in arms manufacturing or military contracts.
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, meaning it derives no revenue from such activities.
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,
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Consequently, the company has no exposure to any weapons, including controversial ones.
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,
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Planet-Friendly Business
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Entain, Ladbrokes' parent company, has committed to achieving net-zero carbon emissions across its operations by 2035.
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This includes a Science-Based Targets initiative-aligned goal to reduce Scope 1, 2, and 3 emissions by 29.4% by 2027, consistent with limiting global warming to 1.5°C.
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Ladbrokes' UK offices and premises achieved 100% renewable electricity sourcing by 2022.
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Additionally, Entain is investing in reforestation projects, aiming to plant 1.3 million trees to sequester 21,000 tonnes of CO₂ by 2032.
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The company also published its 2023-2024 ESG report outlining its sustainability strategy.
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Respect for Cultures & Communities
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Ladbrokes has no reported cultural appropriation incidents, and its gambling operations typically do not directly engage with indigenous land or cultural matters, making cultural impact assessments or FPIC processes not applicable. Similarly, no formal partnerships with indigenous or local community groups are evidenced, nor are cultural site disruptions or a cultural incident response framework. For other KPIs such as percentage of revenue reinvested in local community development, local employment ratio, grievance mechanisms for community concerns, cultural preservation investment, local procurement share, indigenous supplier count, social license operations, charitable giving to cultural heritage organizations, community fund allocation, language inclusivity, and cultural sensitivity training completion, the provided articles do not contain specific, quantitative data points.
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Safe & Smart Tech
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Ladbrokes has demonstrated significant failings in regulatory compliance, data governance, and user privacy. In 2022, its owner Entain was fined £17 million by the UK Gambling Commission for failures in anti-money laundering and safer gambling practices
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. The Australian Communications and Media Authority also identified Ladbrokes' breaches of the Interactive Gambling Act 2001 in 2023
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. Furthermore, in 2025, the company was implicated in sharing user data without consent through hidden tracking tools on its websites, collecting and sharing data with third parties
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. This practice indicates a systematic pattern of unauthorized data use, minimal user control over personal data, excessive data collection beyond legitimate business needs, and a deliberate circumvention of privacy protections in product design.
Zero Waste & Sustainable Products
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As of the latest available information in 2023, Ladbrokes is not actively tracking or publicly reporting on sustainability initiatives.
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The company has not provided recent sustainability reports, commitments, or evidence of environmental, social, and governance (ESG) initiatives, including specific data on waste management, product design, or other zero waste metrics.
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While Ladbrokes received an award for its 2008 Sustainability Reporting in 2009, this information is outdated and does not reflect current performance.
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