Better Health for All

Hertz's core business of vehicle rental has no direct positive or negative health impact. The company faces a notable safety incident, with the National Highway Traffic Safety Administration (NHTSA) investigating Hertz since late 2022 for potentially renting Nissan and Ford vehicles (2018-2020 model years) with unrepaired safety recalls.

Hertz partners with the Jack and Jill Late Stage Cancer Foundation for family support and Team Rubicon for disaster relief, but specific details on the scale and impact of these programs are not provided, making it impossible to assess their contribution to health equity or crisis response.

Fair Money & Economic Opportunity

The provided articles do not contain specific, quantitative data points relevant to the defined KPIs for Fair Money & Economic Opportunity. Hertz primarily operates as a vehicle rental company, and the rubric's KPIs are largely focused on financial services such as lending, APRs, loan books, and banking access. While some articles mention rental costs or a policy of accepting drivers with low credit scores, they do not provide the necessary percentages, APRs, or other metrics to score against the rubric's thresholds for financial products or services.

Therefore, no KPIs can be scored based on the evidence provided.

Fair Trade & Ethical Sourcing

No specific, quantitative data was found in the provided articles for any of the KPIs related to Fair Trade & Ethical Sourcing. This includes fair trade certification share, audit frequency, forced or child labor incidents, traceability coverage, remediation speed, ethical clause coverage, materials risk index, or supplier diversity spend.

While one article mentioned a '27% year-over-year increase in spend with suppliers licensed in the Disadvantaged Business Enterprise (DBE) program,' this is an increase percentage, not the actual percentage of the procurement budget, and therefore cannot be used to score the 'supplier_diversity_spend' KPI.

Honest & Fair Business

Hertz has a formal whistleblower protection policy that includes anonymous reporting options where allowed by local law and a commitment to non-retaliation, along with a compliance hotline.

However, there is no evidence provided regarding independent investigation processes for these reports. The company's Standards of Business Conduct document outlines anti-corruption and anti-bribery policies, including adherence to the FCPA, with specific guidance on facilitating payments and interactions with foreign government officials. However, the document does not provide specific data on training frequency or effectiveness metrics for these policies. Hertz is the subject of a securities law violation lawsuit, alleging materially false and/or misleading statements regarding vehicle depreciation and EV demand between April 27, 2023, and April 24, 2024. The company is not BBB Accredited and has accumulated 7,224 complaints in the last three years, with 2,184 complaints closed in the last 12 months, covering issues such as damage claims, incorrect billing, and customer service problems.

Kind to Animals

Hertz operates as a vehicle rental company, a business model that does not typically involve animal testing, animal-derived products, or animal agriculture. While the company has a 'Gold Squad' program featuring golden retriever service dogs at airports and sponsors the 'Goldens in Golden' event, these activities do not constitute animal husbandry or captive operations under company control, as the dogs are sourced from local service dog organizations.

Hertz's Global Supplier Code of Conduct mentions environmental and sustainability practices, and the company reserves the right to audit suppliers, but there is no specific evidence that these audits cover animal welfare compliance. Furthermore, Hertz's public policy engagement, as evidenced, focuses on general policy and regulatory issues relevant to the car rental industry through trade associations, not animal welfare policy improvement or advocacy for higher animal welfare standards. No other specific, concrete data points related to animal welfare, conservation impact, or ethical sourcing were found in the provided articles.

No War, No Weapons

Hertz Global Holdings, Inc. operates as a vehicle rental company. Its 2024 10-K filing and 2023 Sustainability and Impact Report do not mention any involvement in arms or defense contracts, dual-use technology, or related activities.

The company's Global Supplier Code of Conduct prohibits suppliers from conducting business with sanctioned persons, entities, or countries, or with end users prohibited from U.S. export transactions. Hertz also ended its co-branding partnership and rental car discount program with the National Rifle Association (NRA) in February 2018. The company's Modern Slavery Statement outlines policies and due diligence processes to address modern slavery and human trafficking risks within its supply chains, guided by principles such as the Universal Declaration of Human Rights.

Planet-Friendly Business

In 2023, Hertz's total Scope 1, 2, and 3 greenhouse gas emissions were 12,395,244 metric tons CO₂e.

The company does not report having SBTi-validated, science-based carbon reduction targets. Less than 2% of its operational energy consumption is sourced from renewables, with a solar energy program generating over 3.9 million kilowatt hours annually. Less than 5% of its facilities are green certified, with headquarters and facilities in Charlotte, Denver, Dulles, Newark, and St. Louis airports being LEED certified. The company diverted 3,064 short tons of waste and disposed of 6,206 short tons, resulting in a waste diversion rate of 33.05%. Hertz reported no significant environmental fines in 2023.

Safe & Smart Tech

Hertz experienced a data breach between October and December 2024, discovered on February 10, 2025, through a third-party file transfer vendor.

The breach exposed sensitive data including names, contact information, driver's licenses, credit card details, and potentially Social Security numbers, affecting tens of thousands of customers, including over 3,400 Maine residents. Hertz is offering two years of identity theft protection and has filed data breach notifications with several state Attorney General's Offices. The company completed its data analysis on April 2, 2025, before notifying affected individuals. Hertz's AI scanner charged a customer $440 for a 1-inch tire scuff, with AI scans having a 97% positive rate, but no details are provided on the AI's training data or damage criteria, nor on any formal process for addressing algorithmic harm complaints.

Zero Waste & Sustainable Products

In 2023, Hertz reported a waste diversion rate of 33.05%, having diverted 3,064 short tons of waste from landfills out of a total of 9,270 short tons generated in the U.S. and Canada.

The company states it complies with environmental laws and regulations, including programs for hazardous material handling, and reported no significant environmental fines in 2022 or 2023. No waste disposal violations were explicitly mentioned in the 2019 report.