Better Health for All

Goodyear's core products, tires, are generally health-neutral, with the company developing innovations like tire intelligence to improve vehicle safety by reducing stopping distances by 5.75 feet in specific tests.

However, the company has a history of safety issues, including an NHTSA investigation opened in 2018 into approximately 40,000 G159 motor home tires manufactured between 1996 and 2003. These tires were linked to at least 9 reported claims involving 13 injuries and one death. The investigation was prompted by a court-ordered release of data from lawsuits, indicating a reactive rather than proactive approach to risk transparency. Goodyear's website lists tire recalls dating back to April 1998 and offers free replacement for recalled tires, including mounting, balancing, and taxes.

Honest & Fair Business

Goodyear has a comprehensive Speak Up Policy and a 24/7 anonymous Integrity Hotline, run by an independent service, for associates, customers, and suppliers to report concerns.

The policy prohibits retaliation, and all reports are reviewed and investigated. However, restrictions may apply for EU callers, and while general compliance training is conducted, specific training on the whistleblower policy and its effectiveness metrics are not provided. In 2015, Goodyear paid a $16 million settlement for civil Foreign Corrupt Practices Act (FCPA) charges due to over $3.2 million in improper payments by its Kenyan and Angolan subsidiaries, citing due diligence failures and weak internal controls. While the company received credit for self-reporting and cooperation, the policy's effectiveness metrics and specific training details are not provided. The Integrity Hotline being run by an independent service provides some third-party verification for the reporting mechanism.

Kind to Animals

Goodyear aims to fully replace petroleum-based oils in its products by 2040.

In 2024, the company maintained its 2023 usage rates for sustainable oils in place of petroleum-based oils. Goodyear launched four new products made with sustainable materials: ElectricDrive 2 (US) with at least 50% sustainable materials, ElectricDrive Sustainable-material Tire (APAC) with more than 70% sustainable materials, and EQMAX and EQMAX ULTRA (EMEA) with up to 55% sustainable materials. In 2023, Goodyear launched a consumer tire made with 70% sustainable materials and increased its use of soybean oil by 9.9% over 2022. Goodyear conducts either onsite or virtual audits at 100% of its natural rubber suppliers every two years, and in 2023, 100% of its natural rubber supply was audited. The company's Natural Rubber Procurement Policy aligns with the Global Platform for Sustainable Natural Rubber's (GPSNR) Policy Framework. Under the U.S. HPV Challenge Program, animal welfare concerns dictate that new testing involving laboratory animals be conducted only when data are not already available or cannot be developed using scientifically valid estimation methods. For the first 142 test plans filed under this program, sponsors proposed to rely on new animal testing for 3.5% of health-related data (rats and mice) and 6.7% of ecological data (fish). Goodyear does not own any rubber tree plantations or engage in animal agriculture operations. Goodyear is engaged in continuous dialogue with policymakers, industry, NGOs, and academia through ETRMA and USTMA, contributing to sustainable development objectives and regulations. Goodyear is a member of the Tire Industry Project (TIP) and a supporter of the Sustainable Natural Rubber initiative (SNR-i).

No War, No Weapons

Goodyear was awarded defense contracts for tire supply, including a $134.9 million contract in November 2024.

This represents approximately 0.71% of the company's 2024 total revenue of $18,878 million. The company suspended tire shipments to Russia in Q1 2022 and discontinued Russian operations in January 2023 due to sanctions. Goodyear's Board Committee on Corporate Responsibility and Compliance (CRC) oversees sustainability and ethical behavior, meeting at least three times a year, but the evidence does not specify oversight of defense-related matters. The Supplier Code of Conduct requires suppliers to respect human rights and prohibits forced and child labor. Audits of natural rubber suppliers are conducted every two years. Human rights training is provided to Procurement, Legal, Human Resources, and Internal Audit associates globally at least every two years. Goodyear states alignment with the UN Guiding Principles on Business and Human Rights. The Business Conduct Manual and Supplier Code of Conduct outline ethical expectations, but do not explicitly codify bans on specific weapons categories. The company requires suppliers to source minerals in compliance with applicable laws and human rights, and suppliers must complete a Conflict Minerals Reporting Template twice a year. Goodyear is a member of the Responsible Minerals Initiative’s (RMI) Conflict Free Smelter Program.

Planet-Friendly Business

Goodyear is aligned with the Science Based Targets initiative (SBTi) and its Net-Zero Standard, which implies validated targets aligned with a 1.5 °C pathway.

In 2024, 21% of the company's operational energy at manufacturing facilities globally was sourced from renewables. Goodyear has a net-zero target year of 2050 for value chain GHG emissions. The company has faced multiple environmental violations, including a $15,000 fine in Niagara Falls for two chemical emission violations, with o-toluidine emissions exceeding legal standards up to seven times. Broader data indicates multiple environmental violations from 2001 to 2025, with penalties ranging from $10,000 to $283,654. The company engaged over 400 raw material suppliers in 2023, requiring them to set and publicly commit to near-term and net-zero science-based targets aligned with SBTi guidelines, with 17 suppliers representing approximately 45% of Scope 3 emissions selected for detailed roadmaps.

Safe & Smart Tech

Goodyear experienced a cybersecurity attack on its online payment system between June 13, 2017, and May 5, 2018, which involved cyber-attackers skimming card information.

The city shut down the system on May 7, 2018, upon discovery. A separate cyberattack affecting Goodyear, Arizona's payment processing system, involving credit card skimming, began on June 13, 2024. The company's cybersecurity risk management and governance process, overseen by the Audit Committee and a Cybersecurity Disclosure Committee, is informed by the NIST Cybersecurity Framework. This process includes third-party evaluations of security controls, penetration testing, and other security assessments. Goodyear's EU privacy policy limits data retention to 3 months after the last visit. The company's global and EU privacy policies outline user rights to access, correct, erase, restrict processing, withdraw consent, object to marketing, and data portability. Goodyear explicitly states compliance with the General Data Protection Regulation (GDPR) in the European Economic Area (EEA) as of May 25, 2018.

Zero Waste & Sustainable Products

Goodyear achieved a waste diversion rate of 76.03% in 2023.

The company's 90% sustainable material demonstration tire contains 38% recycled content. Goodyear implemented a Zero Waste to Landfill program at its tire and chemical manufacturing plants since 2006, with 53 factories achieving zero waste by 2008. The company reported 7 environmental compliance violations in 2023, 8 in 2022, and 25 in 2021. Goodyear reduced tire weight by 9.9% from a 2005 baseline by 2023 and reduced solvent usage by 36% from a 2010 baseline by 2023. The company aims for 100% sustainable material tires by 2030.