Better Health for All

GrowGeneration's core business involves providing products for hydroponic and organic gardening, enabling the cultivation of fruits, vegetables, and cannabis.

The company's Harvest Company brand specifically targets customers growing organic herbs, fruits, and vegetables. GrowGeneration partners with organizations like Whole Cities Foundation to support community gardens and urban farms, aiming to increase access to fresh, healthy food. The company sells products that end users may purchase for use in growing cannabis and hemp, which are federally illegal substances under the Controlled Substances Act of 1970. GrowGeneration has committed up to $500,000 for scholarships for 25 cultivation teams to establish micro grow licenses in New Jersey, targeting social equity applicants including veterans, minorities, women, and residents of impact zones. The company has sponsored social impact organizations such as the Last Prisoner Project, which focuses on reforming the U.S. criminal justice system through progressive drug policy. GrowGeneration launched a wellness initiative program for its employees starting in 2022 to boost mental, physical, financial, and overall wellness. The company acknowledges that its products or their use by customers may be alleged to be damaging to the environment.

Fair Trade & Ethical Sourcing

No specific, concrete data points were found in the provided articles to assess GrowGeneration Corp. against the quantitative thresholds for any of the Fair Trade & Ethical Sourcing KPIs. While the company states it has a Supplier Code of Conduct (GSCC) that suppliers must accept

and are contractually required to certify compliance with, and that it conducts sourcing audits prior to supplier introduction, the articles do not provide percentages for ethical clause coverage, audit frequency, fair-trade certified spend, traceability, remediation speed, or supplier diversity spend. There is also no data on forced or child labor incidents or the share of spend on high-risk materials.

Honest & Fair Business

GrowGeneration Corp. has a policy for handling complaints related to accounting, internal controls, or auditing matters, which includes a mechanism for anonymous submissions.

However, there is no evidence provided regarding independent investigation processes for these complaints. The company also has a Code of Ethics and Business Conduct that explicitly addresses anti-trust laws, securities laws, conflicts of interest, bribery, kickbacks, and gifts/favors. While the policy outlines procedures for handling potential conflicts and emphasizes accurate record-keeping, it lacks specific details on clear guidance for facilitation payments and gift thresholds.

Kind to Animals

GrowGeneration Corp. is listed on crueltyfreeinvesting.org with "No Animal Exploitation."

This indicates the company does not engage in animal testing, use animal-derived ingredients, or have animal-related operations. As a retailer of hydroponic and organic gardening supplies, its business model does not involve animal husbandry, animal agriculture, or products requiring cruelty-free certification or animal testing. Therefore, KPIs related to cruelty-free certification, alternative testing methods, humane certifications for operations, ethical input substitution, animal-related supplier audits, cage-free sourcing, animal testing policies and volume, innovation investment in animal-free technologies, animal agriculture ethics, animal-free R&D collaboration, and public policy engagement on animal welfare are not applicable to its business model.

No War, No Weapons

GrowGeneration Corp. operates in the hydroponics and gardening industry.

Its Form 10-K, dated December 31, 2024, explicitly states that the company's core business activities do not involve arms or defense contracts, dual-use technology, sales to embargoed regimes, or any other conflict-related activities. Consequently, all KPIs related to the 'No War, No Weapons' value are deemed not applicable to its operations.

Planet-Friendly Business

GrowGeneration Corp. has no reported environmental compliance violations, fines, or regulatory actions mentioned across multiple annual reports and financial summaries.

However, the company does not publicly disclose quantitative data on key planet-friendly business metrics such as carbon emissions (Scope 1, 2, or 3), renewable energy usage, water consumption, waste diversion rates, or the existence of science-based carbon reduction targets. There is also no information regarding capital expenditure alignment with sustainable taxonomies, life-cycle impact analyses for products, or the use of recycled materials. The company's DitchCarbon score is noted as higher than 65% of its industry, but this is a relative measure without specific underlying data.

Zero Waste & Sustainable Products

GrowGeneration's lease agreement for its Maine store requires the tenant to comply with all applicable laws regarding hazardous materials, not permit disposal of such materials on the premises, and remove all hazardous materials upon lease termination.

This indicates basic compliance with hazardous waste regulations. The company's subsidiary, The Harvest Co., promotes efficient fertigation programs to reduce nutrient waste, and prioritizes coco coir as a renewable alternative to peat. GrowGeneration also promotes sustainability through its proprietary Char Coir bio pots and other coco-based products, and states that innovative products are designed to deliver sustainability. These efforts demonstrate circular design principles applied to several product categories and some waste reduction initiatives.