MASHINIi

FitLife Brands, Inc..

FTLF.US | Wholesale of other household goods

FitLife Brands, Inc. is a U.S.-based company that develops, markets, and distributes nutritional supplements for sports nutrition, weight loss, general health, and wellness. Their product portfolio includes protein powders, pre-workout supplements, vitamins, minerals, and other dietary supplements. ...Show More

Ethical Profile

Mixed.

FitLife Brands, Inc. (FTLF.US) presents a mixed ethical profile, largely due to insufficient public information. While offering nutritional supplements and some vegan products, the company lacks evidence of initiatives for broader health access or comprehensive animal welfare. On data privacy, FitLife Brands complies with basic state laws and encrypts credit card data. However, reports suggest limited details on advanced cybersecurity, AI ethics, data retention, or vulnerability management, raising concerns about its 'Safe & Smart Tech' practices. Information on fair pay, ethical sourcing, environmental impact, and community engagement remains largely unavailable.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-20
-100100
Kind to Animals-50
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-40
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

The provided articles are primarily financial reports and product listings, offering no specific, quantifiable data points relevant to the 'Better Health for All' ethical value for FitLife Brands, Inc. There is no information regarding the net health effect of the company's products, revenue from potentially harmful products, safety records, or pricing accessibility initiatives. Similarly, there is no evidence of investment in health innovation, health externalities, health equity programs, healthcare workforce support, preventative health measures, healthcare data responsibility, global health crisis response, or mental health initiatives. The company is a nutritional supplement provider, and the articles do not contain information on pharmaceutical patent flexibility, nutritional quality and safety beyond general product descriptions, healthcare education, or addiction mitigation efforts.

1
Therefore, no KPIs can be scored based on the provided evidence.

Fair Money & Economic Opportunity

0

No evidence available to assess FitLife Brands, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

0

The company offers 'Great health and dental plans for employee and their families, with the vast majority of premiums funded by the company.'

1
However, no specific percentage of the workforce covered by employer-funded health insurance is provided, preventing a quantitative score against the rubric's thresholds.
2
Therefore, it maps to N/A (0).

Fair Trade & Ethical Sourcing

0

No specific, concrete data points related to fair trade certifications, supplier audit frequency, forced or child labor incidents, supply chain traceability, remediation speed for violations, ethical sourcing clauses in contracts, share of high-risk materials, or supplier diversity spend were found in the provided articles.

1
The articles explicitly state a lack of data for these metrics.
2
Therefore, no KPIs under the 'Fair Trade & Ethical Sourcing' value can be scored.

Honest & Fair Business

-20

FitLife Brands has adopted a Code of Business Conduct and Ethics and an Insider Trading Policy.

1
However, the articles do not provide information on the frequency of training, effectiveness metrics, or specific guidance for high-risk areas, which places it at the -60 tier. The board of directors is composed of a majority of independent directors, with the exception of the CEO/Chairman, and no related-party transactions were reported in 2024.
2
This indicates that approximately 75% of the board members are conflict-free, aligning with the -10 tier.

Kind to Animals

-50

FitLife Brands, Inc. markets over 130 different dietary supplements.

1
The company offers at least two vegan products: 'BEET ACTIVE® - Vegan Energy Drink with Beet Root' and 'Tripact Protein Vegan'.
2
This means approximately 1.5% (2 out of 130+) of its products are vegan, which implies cruelty-free certification for ingredients and no animal testing. This percentage falls between the <1% and ≈5% tiers, and is closer to the ≈5% tier (-80) than the <1% tier (-90) when considering the distance to zero. An acquired brand, Dr. Tobias, includes the selling Omega 3 Fish Oil on Amazon.com, indicating the use of animal-derived ingredients.
3
With two vegan products out of over 130, approximately 1.5% of animal-derived inputs have been substituted with ethical alternatives. This percentage falls between the <2% and ≈5% tiers, and is closer to the ≈5% tier (-80) than the <2% tier (-90) when considering the distance to zero. No other specific, quantifiable data on animal welfare practices, testing, sourcing, or conservation efforts is available in the provided articles.

No War, No Weapons

0

The provided articles do not contain any specific, concrete data points or facts relevant to FitLife Brands, Inc.'s association with arms manufacturing, military contracts, conflict facilitation, or peace initiatives. All articles explicitly state that no data is available for the metrics related to the 'No War, No Weapons' value.

1

Planet-Friendly Business

0

The provided article is a product catalog for PMD Sports Nutrition and does not contain any information relevant to FitLife Brands, Inc.'s environmental impact, sustainability efforts, or financial performance.

1
Therefore, no data points could be extracted to assess the company against the Planet-Friendly Business ethical value.
2

Respect for Cultures & Communities

0

No specific, concrete evidence was found in the provided articles regarding FitLife Brands, Inc.'s performance on any of the KPIs related to 'Respect for Cultures & Communities'. The articles explicitly state that no data is available or mentioned for FitLife Brands, Inc. concerning formal partnerships, revenue reinvested in local communities, cultural appropriation incidents, cultural impact assessment protocols, local employment ratios, grievance mechanisms, FPIC participation, community governance inclusion, cultural preservation investment, local procurement, indigenous suppliers, cultural site protection, social license, charitable giving for cultural heritage, community fund allocation, language inclusivity, cultural incident response, or cultural sensitivity training completion.

1

Safe & Smart Tech

-40

The company allows users to update or modify their information and opt-out of marketing emails through account settings, and data access and deletion procedures are outlined.

1
Data is retained only as long as necessary for transactions, though specific retention periods are not detailed.
2
The company mentions compliance with PCI-DSS for credit card data and acknowledges privacy laws in California (CCPA, 'Shine the Light'), Nevada, Colorado, Connecticut, Utah, and Virginia.
3
Credit card information is protected using SSL and AES-256 encryption.
4

Zero Waste & Sustainable Products

0

The provided articles, including the 2024 Annual Report (Form 10-K), Crunchbase profiles, a proxy statement, and a sustainability profile, explicitly state that no specific data is available regarding FitLife Brands' waste diversion, recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design, waste reduction initiatives, hazardous waste management, product durability, repairability, waste audit frequency, zero-waste certification, waste disposal violations, material efficiency, packaging-to-product ratio, waste reduction targets, or supplier/customer waste education.

1
Therefore, no KPIs under the 'Zero Waste & Sustainable Products' value can be scored based on the provided evidence.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.