Better Health for All
-10
The company's principal service, gambling, is acknowledged to cause "gambling-related harm" and be "detrimental to mental health and performance" for a "small and important number" of customers.
1
This represents significant negative health externalities, which the company actively addresses through comprehensive remediation efforts. The company demonstrates outstanding addiction mitigation, including sending over 1.3 million safer gambling messages in 2023
2
, evolving personalized interaction strategies
3
, and offering tools like deposit/time limits, reality checks, and time-outs
4
. It partnered with Mindway AI to use GameScanner for identifying harmful gambling signs.
5
William Hill UK saw safer gambling interactions increase from 78,595 in 2018 to 902,516 in 2020
6
, and self-exclusions increased from 49,803 to 107,380 in the same period.
7
The company's entire health-related focus is on prevention, utilizing deposit limits, reality checks, and educational messages to instill safer gambling principles.
8
It addresses mental health impacts through gambling harm prevention programs delivered to SPFL clubs, where sessions discuss mental health detriment.
9
These programs significantly increased players' awareness of vulnerability (from 72% to 94%)
10
and confidence in seeking support (96%)
11
. The company also educates customers on risks and available tools.
12
The company's business model does not involve health-related products requiring price accessibility, pharmaceutical patents, nutrition/food safety, or clinical trials.
Fair Money & Economic Opportunity
0
The company provides financial literacy initiatives focused on safer gambling. It sent 67.6 million messages to customers to promote safer play, with 23 million personalized based on individual playing behavior, representing a 49% yearly increase in safety messages.
1
As a result of these efforts, 65% of European customers used safety tools, and online customer adoption of deposit limits increased from 18% to 32%.
2
The company also provides players with tools to help them remain in control.
3
For other KPIs, the company's core business lies outside traditional financial services, and no relevant data on lending, insurance, or deposit services for consumers is provided.
Fair Pay & Worker Respect
40
The company demonstrates strong performance in minimizing insecure contracts, with less than 1% of its global workforce in temporary positions, and these temporary employees receive most benefits offered to permanent staff.
1
For William Hill Organisation Ltd, the median gender pay gap was 0.00%, indicating pay parity between men and women.
2
The voluntary employee turnover rate was 23% in 2021.
3
Fair Trade & Ethical Sourcing
0
The company reports zero substantiated forced or child labour incidents.
1
It maintains a zero-tolerance approach to child labour and modern slavery.
2
Continuous supplier monitoring is implemented using third-party risk assessment tools, and alert-driven monitoring of the supply base is ongoing.
3
An Anti-Modern Slavery Policy was approved by the Board on March 20, 2025, and the company has published transparency statements under the UK Modern Slavery Act 2015 since 2017.
4
Modern Slavery clauses are embedded in supplier agreements, and the procurement function regularly assesses supply chain risks, including reputational checks for new suppliers.
5
Honest & Fair Business
-20
The company incurred approximately $84 million in ethics-related regulatory fines over the past three years
1
, including a £69.9 million provision for a historic Swedish fine
2
and a £115,762 penalty from the Great Britain Gambling Commission in August 2025
3
. There were three financial restatements over the past five years
4
, impacting 2023 Adjusted EBITDA margin, 2023 Leverage, and 2024 comparative totals
5
, resulting in an average of 0.6 restatements per year
6
. Evoke Group has a comprehensive Anti-Bribery and Corruption Policy, drafted in January 2024
7
and approved in February 2024
8
, which applies globally to all individuals
9
, prohibits facilitation payments
10
, requires third-party due diligence
11
, and includes training for all staff
12
. A comprehensive whistleblowing policy is also in place
13
, applying to all individuals
14
, utilizing an an independent third-party service (Navex Global) for confidential reporting
15
. The policy ensures acknowledgement and updates every 14 days
16
, with disclosures reviewed monthly by senior officers
17
and having a standing agenda point at each Group Audit Committee
18
.
Kind to Animals
0
No specific, concrete evidence was found in the provided articles to assess Evoke PLC against any of the KPIs for the 'Kind to Animals' ethical value. The articles describe Evoke PLC as an investing company focused on natural resources and energy, and as a betting and gaming company. While some other EGBA members (LeoVegas, Sumsub) were noted for animal welfare or conservation efforts, no such initiatives or data were directly attributed to Evoke PLC. Evoke's own charitable contributions and volunteering efforts mentioned were directed towards gambling harm research, prevention, treatment, and the Motor Neurone Disease Association, not animal welfare or conservation.
1
No War, No Weapons
-50
Evoke PLC's core business focuses on natural resources, energy, and betting. The company raised £400,000
1
and £153,000
2
for the MND Association and £500,000 for a horse racing series.
3
These initiatives are not classified as peacebuilding or disarmament, resulting in 0% of its £1,754 million FY24 revenue being allocated to such initiatives.
4
The company aligns with the UN Guiding Principles on Business and Human Rights
5
and is a member of the FTSE4Good Index,
6
indicating full UNGP alignment with external assurance of compliance. No other KPIs have explicit evidence in the provided articles.
Planet-Friendly Business
-50
Evoke PLC has set a net-zero target for Scope 1 and 2 emissions by 2030
1
, and fully net-zero across its value chain (Scope 3) by 2035
2
. These targets include interim milestones such as an 80% reduction in Scope 1 emissions by 2030
3
and an 80% reduction in supplier and employee transport emissions by 2035
4
. However, the company is still reviewing whether to seek third-party assurance and validation of its targets under a scientific standard like SBTi
5
, indicating no validated targets currently exist. Evoke PLC makes disclosures under TCFD recommendations
6
and undertook climate scenario analysis in 2022 to inform its climate strategy and risk management
7
, considering potential impacts on revenue and operating costs across several hypothetical global warming scenarios
8
.
Respect for Cultures & Communities
0
The company's operations are not described as involving Free, Prior and Informed Consent (FPIC) processes in relation to indigenous peoples. While the company engages in general charitable giving, including over £200,000 to Support Ukraine
1
and more than £250,000 to other UK charities,
2
there is no specific evidence of donations targeted at cultural heritage organizations. For other KPIs such as formal partnerships with indigenous or local community groups, revenue reinvested in local community development, cultural appropriation incidents, cultural impact assessment protocols, local employment ratios, community-specific grievance mechanisms, average community complaint resolution times, community governance inclusion, cultural preservation investment, local procurement share, indigenous supplier count, cultural site protection, social license to operate, language inclusivity assessment scores, cultural incident response effectiveness, and cultural sensitivity training completion, the provided articles do not contain specific, quantifiable evidence to meet the rubric's thresholds.
Safe & Smart Tech
-40
A data breach affecting 1,629 patients was discovered in May 2025
1
, with highly sensitive data stolen by a former employee
2
. The company also previously faced challenges with erroneous data sharing with third parties
3
. Despite using AI for chatbots and game recommendation engines
4
, there is no mention of a formal AI ethics policy or audit process. Contact form data is retained for typically 7 years
5
. The company faced regulatory settlements in 2023 from the Great Britain Gambling Commission for social responsibility and anti-money laundering failings from 2020-2021
6
, and from the Gibraltar regulator for VIP account compliance shortcomings
7
. However, it self-identified and self-reported issues
8
, took proactive remedial actions
9
, and an external audit in February 2024 concluded a comprehensive and mature control framework with no high priority recommendations
10
. An AML case study was cited as best practice in August 2023
11
. The company employs a Group Data Protection Officer
12
, has a compliance department
13
, and mandates data protection training for staff
14
. Both Retail and Online operations were certified compliant with Payment Card Industry’s data security standards in 2015
15
. Over 70% of customers on the 888 platform have access to a Control Centre product with enhanced safer gambling tools
16
, and online customers can set deposit limits and restrict products
17
. The company uses algorithms to identify customers displaying patterns of harmful behavior
18
, sending over 1.3 million messages to players based on individual behaviors
19
, and implements proactive measures like lowering thresholds for financial checks
20
.
Zero Waste & Sustainable Products
-40
Evoque aims to increase waste diversion to 6 million kg by 2025
1
, building on the 3.3 million kg diverted from landfill in 2024.
2
The company has partnered with Allianz UK to provide zero-to-landfill solutions, including salvage resale and recycling.
3
Additionally, Evoke installed waterless urinals across its betting offices.
4