MASHINIi

EINHELL GERMANY VZO.

EIN.XETRA | Manufacture of domestic appliances

Einhell Germany AG is a German manufacturer of a wide range of power tools, garden equipment, and other related products. The company's product portfolio includes cordless tools, power tools, stationary tools, garden tools, cleaning devices, and car accessories. Einhell distributes its products thro...Show More

Ethical Profile

Mixed.

Einhell Germany AG presents a mixed ethical profile, with transparency a significant concern. Reports suggest a lack of quantitative data for ethical sourcing (e.g., fair trade certification, audit frequency) and honest business practices (e.g., regulatory fines, ESG controversy indices). Despite these gaps, Einhell highlights BSCI membership, supplier audits, a whistleblowing mechanism, and 85% of contracts with ethical clauses. The company is piloting blockchain for traceability, plans recycled materials in products from 2025, and donated €469,000 in 2022 plus over €50,000 to local associations.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-40
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-10
-100100
Respect for Cultures & Communities30
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Einhell's core business of manufacturing power tools and garden equipment does not have a significant direct positive or negative impact on health, resulting in a neutral score for health impact and harmful revenue share. The company does not offer health-related products or services, making several KPIs such as price accessibility, vulnerable reach, risk transparency, healthcare data responsibility, mental health initiatives, pharma patent flexibility, nutrition and food safety, addiction mitigation, and clinical trial ethics not applicable. There is no evidence of specific health equity programs, healthcare workforce support, preventative health measures, health innovation investment, healthcare education, or global health crisis response initiatives.

1
While the company made general donations of €469,000 in 2022
2
and over €50,000 to local associations in 2024,
3
these are not specified as health-related programs addressing health disparities or promoting equitable access.

Fair Money & Economic Opportunity

0

No evidence available to assess EINHELL GERMANY VZO on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

-20

In 2024, the company reported no internal or external compliance reports on violations of discrimination offenses and made no payments due to sanctions, fines, penalties, or compensation for such violations.

1
Regarding contract types, 29.4% of the workforce was on fixed-term contracts, while 70.6% held permanent contracts.
2

Fair Trade & Ethical Sourcing

0

Einhell reported no deviations from its child labor policy in 2022 and no payments for sanctions, fines, or compensation related to violations in 2024.

1
The company also received no internal or external compliance reports on discrimination offenses in 2024.
2
It maintains a zero-tolerance policy towards forced labor, modern slavery, and human trafficking, and introduced a risk management system in 2024 to identify and minimize social and environmental risks in the supply chain.
3
All suppliers are required to comply with the Einhell Code of Conduct, a binding document that ensures internationally recognized labor standards and human rights.
4
A customized software system identifies potential human rights and environmental risks along the supply chain, systematically taking into account all 13 legal positions defined in the LkSG for comprehensive risk assessment.
5

Honest & Fair Business

-40

Einhell Germany AG has a formal whistleblower procedure that includes contact points via email and offers confidentiality assurance, except for abusive or false reports.

1
The company's consolidated financial statements are audited by Rödl & Partner GmbH, and an independent audit report is available on its website.
2
A policy statement on anti-corruption exists, which also includes a complaints procedure for human rights and environmental violations under the Supply Chain Due Diligence Act (LkSG).
3
The company's ethical claims and compliance are subject to independent audit by Rödl & Partner GmbH.
4

Kind to Animals

0

The provided articles do not contain any specific data points or information relevant to the 'Kind to Animals' ethical value.

1
There is no evidence regarding cruelty-free certifications, alternative testing methods, humane certifications for operations, wildlife conservation impact, ethical input substitution, animal-related supplier audits, cage-free sourcing, animal testing policies or volumes, innovation investment in animal-free technologies, animal agriculture ethics, animal-free R&D collaboration, or public policy engagement on animal welfare.
2

No War, No Weapons

0

No specific, concrete evidence was found in the provided articles to assess Einhell Germany AG against any of the KPIs for the 'No War, No Weapons' ethical value. The articles discuss general sustainability efforts, charitable donations, and regulatory changes regarding dual-use items at a national/EU level, but do not provide quantitative data or explicit statements about Einhell's involvement in arms contracts, dual-use technology R&D, sales to embargoed regimes, peacebuilding investments, conflict divestment policies, board oversight of defense activities, export certifications, lobbying, humanitarian procurement, human rights due diligence in conflict areas, Arms Trade Treaty compliance, AI military safeguards, UN Guiding Principles alignment, dual-use item screening, surveillance transparency, ethical red lines, exposure to controversial weapons, war-related supply chain risk audits, annual conflict partner reviews, defense divestment, conflict minerals, peace tech investment, or procurement from conflict-affected areas.

Planet-Friendly Business

-10

Einhell uses up to 90% recycled cardboard for its packaging.

1
The company's Half-Year Report Summary (H1 2024) and Sustainability Summary do not mention any regulatory actions, violations, fines, or compliance issues.
2
Its 2024 Sustainability Report is prepared in accordance with the CSR-RUG, using the ESRS framework.
3

Respect for Cultures & Communities

30

Einhell has engaged in numerous formal partnerships with local community groups, supporting more than 47 projects in the reporting period.

1
This includes 33 clubs participating in a 2025 promotion
2
and 15 associations receiving aid in another initiative.
3
The company has no reported cultural appropriation incidents.
4
Einhell provides a transparent and anonymous complaints procedure for internal and external stakeholders, including for human rights and environmental violations, and a whistleblowing procedure available to all employees, customers, suppliers, and other external partners.
5
The Einhell Compliance Contact is available in German and English, and the company ensures product information, hazard warnings, and instructions are understandable and barrier-free, which aligns with basic language inclusivity at industry standard levels.
6

Safe & Smart Tech

0

Einhell Peru complies with Peruvian Law No. 29733, Personal Data Protection Law.

1
The company also implemented a Consent Management Platform (CMP) to ensure GDPR compliance for cookie consent across 41 websites.
2

Zero Waste & Sustainable Products

0

No evidence available to assess EINHELL GERMANY VZO on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.