MASHINIi

Diamond Resorts International.

DRII.US | Short term accommodation activities

Diamond Resorts International operates in the hospitality and vacation ownership industry. The company develops, manages, and markets vacation ownership properties and provides related services. Its core business involves selling vacation ownership intervals (VOIs), also known as timeshares, at its ...Show More

Ethical Profile

Mixed.

Diamond Resorts International faces scrutiny over its timeshare sales practices. Reports suggest sales tactics allegedly cause distress and financial strain for vulnerable customers. The company has been linked to class-action lawsuits, including one alleging deceptive marketing and misrepresentations regarding timeshare investment. Another lawsuit claims wage theft, impacting approximately 325 employees in Hawaii, alongside union disputes and NLRB charges. Financial transparency concerns arose from an accounting error discovered by auditors. Positively, Diamond Resorts implemented COVID-19 safety protocols, offers an Employee Assistance Program, and secured a ruling against third-party timeshare exit companies engaged in false advertising. The company also notes efforts to reduce environmental impact by eliminating single-use plastics and achieving ISO 14001 certification.

Value Scores

Better Health for All-20
-100100
Fair Money & Economic Opportunity-80
-100100
Fair Pay & Worker Respect-10
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-10
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-20

The company's sales tactics, which include extended pitches lasting up to 9.5 hours, have been linked to negative health impacts on customers.

1
One documented case highlights physical distress, such as hunger and missed medication for a diabetic couple, due to these sales practices.
2
The article notes that a 4-hour sales pitch is "par for the course" for the company, suggesting these negative health effects are a systemic issue within its core service acquisition process.
3

Fair Money & Economic Opportunity

-80

The company's practices have led to severe negative wealth-building outcomes for customers, with reports of credit being "ruined"

1
and a "negative impact on credit history."
2
Some customers borrowed against their retirement homes to make down payments, indicating significant financial distress.
3
Product simplicity is severely lacking, as contracts are alleged to contain "contradictory and misleading information,"
4
be "confusing,"
5
and "intentionally omit various fees and terms."
6
Data accessibility is poor, with customers not allowed to take contracts home for review
7
and annual reports only accessible by "persistently exploring a labyrinth of vaguely-labeled hyperlinks."
8
For pricing fairness, financing was offered at a 16.99% interest rate,
9
and a 10-year loan could cost more than double the initial price,
10
alongside allegations of misrepresentations about fees and hidden subsidies.
11
, 8 The company has faced multiple class-action lawsuits, including Finazzo
12
and Jocson,
13
alleging violations of the federal Truth in Lending Act,
14
, 5 various California consumer protection laws,
15
and the Racketeer Influenced and Corrupt Organizations Act (RICO).
16
An Arizona Attorney General settlement also addressed complaints regarding high-pressure sales tactics.
17

Fair Pay & Worker Respect

-10

As of December 31, 2021, 10% of employees were covered by collective bargaining agreements.

1
Approximately 75% of team members are enrolled in health and well-being programs.
2

Fair Trade & Ethical Sourcing

0

No quantitative data is available in the provided articles to assess DRII.US against the Fair Trade & Ethical Sourcing value.

1
The documents outline policies and commitments regarding human rights and ethical business practices, but explicitly state a lack of specific metrics related to fair trade certifications, audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage in contracts, materials risk, or supplier diversity spend.
2

Honest & Fair Business

0

Diamond Resorts International has faced multiple legal challenges related to its business practices. A $13 million class action settlement was approved on April 16, 2024, resolving allegations of misrepresentation of annual fees for timeshare interests from 2011 through 2022.

1
Earlier, a 2016 class action lawsuit alleged misrepresentations in timeshare sales to California consumers, including claims that timeshares were investments or could be sold for profit, and a failure to satisfy the federal Truth in Lending Act.
2
This lawsuit also alleged that annual reports did not fully disclose annual subsidies, instead generically describing them as "administrative costs" and "administration" while understating actual amounts.
3
Furthermore, an employee was demoted and terminated after attempting to enforce policies to avoid regulatory violations.
4
In a separate legal action, Diamond Resorts (acquired by Hilton Grand Vacations in 2021)
5
won a federal court ruling in March 2023 against third-party timeshare exit companies for false advertising and unfair business practices.
6

Kind to Animals

0

Diamond Resorts International operates in the hospitality and vacation ownership industry. The provided articles do not contain specific, measurable data points related to animal welfare, animal testing, animal agriculture, or ethical sourcing of animal-derived products. While general environmental initiatives are mentioned, no concrete metrics on wildlife conservation impact, such as species recovery or habitat restoration, are provided. UK resorts are ISO 14001 certified (effective environmental management system).

1
Therefore, no KPIs under the 'Kind to Animals' value can be scored based on the available evidence.

No War, No Weapons

0

No evidence available to assess Diamond Resorts International on No War, No Weapons.

Planet-Friendly Business

0

No evidence available to assess Diamond Resorts International on Planet-Friendly Business.

Respect for Cultures & Communities

0

The provided articles do not contain specific, quantifiable data for DRII.US regarding any of the KPIs for 'Respect for Cultures & Communities'. details philanthropic activities and donations by Diamond Resorts International in absolute dollar amounts, but these are not presented as percentages of revenue or allocated to specific cultural or community development funds as required by the KPIs. The remaining articles pertain to Hilton Grand Vacations (HGV) and do not explicitly state that their initiatives or data apply to DRII.US, nor do they provide the necessary quantitative metrics for assessment.

Safe & Smart Tech

-10

Hilton Grand Vacations, which acquired Diamond Resorts in 2021, reported a data breach on October 24, 2025, potentially compromising full names, Social Security numbers, and financial account information.

1
The company states it complies with the California Consumer Privacy Act (CCPA), the Gramm-Leach-Bliley Act of 1999, and Nevada law regarding the sale of covered information.
2
Users are provided with control over their data, including the ability to opt out of payment card information storage and to access and update their personal information.
3

Zero Waste & Sustainable Products

0

No evidence available to assess Diamond Resorts International on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.