MASHINIi

CHRISTIAN DIOR.

DIO.XETRA | Activities of holding companies

Christian Dior SE is a holding company that engages in the business of fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. The Fashion and Leather Goods segment includes brands such as Christian Dior Couture, Louis Vuitton, Fendi, Celin...Show More

Ethical Profile

Mixed.

Christian Dior's ethical standing presents a mixed picture. A Milan court placed a Dior unit under judicial administration due to alleged worker exploitation by subcontractors. The company committed €2 million to support victims and improve supply chain oversight. Dior has also faced criticism for cultural appropriation, notably with its 'Sauvage' fragrance campaign, which was removed from social media. In data privacy, its subsidiary Sephora was fined $1.2 million for CCPA violations. Dior conducts animal testing where legally mandated, such as in mainland China, and uses animal products, though 25% of products are cruelty-free certified. Environmentally, Dior targets a 46% carbon reduction by 2030 and achieved 82% renewable electricity in 2024.

Value Scores

Better Health for All-50
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-10
-100100
Fair Trade & Ethical Sourcing-70
-100100
Honest & Fair Business-50
-100100
Kind to Animals-70
-100100
No War, No Weapons30
-100100
Planet-Friendly Business-40
-100100
Respect for Cultures & Communities-40
-100100
Safe & Smart Tech-60
-100100
Zero Waste & Sustainable Products-40
-100100

Better Health for All

-50

A significant portion of the company's product portfolio, specifically the Wines and Spirits segment, has well-established negative health outcomes. Moët Hennessy is committed to promoting moderate alcohol consumption and responsible choices for employees and consumers, and Moët & Chandon and Ruinart are committed to preventing vulnerable situations arising from addiction.

1
Workers at Dior handbag suppliers were found to be living and working in hygiene and health conditions below ethical minimums, with safety devices removed from machinery.
2
The company's unit, Manufactures Dior SRL, was placed under judicial administration for one year due to these conditions.
3
Dior did not adopt appropriate measures to check actual working conditions or technical capabilities of contracting companies, failing to carry out periodic audits.
4
Dior committed to paying €2 million over five years to support victims of labor exploitation and to increasing transparency and strengthening oversight in its supply chain.
5
The LVMH Heart Fund, launched in June 2021 with an initial allocation of €30 million, provides emergency financial, social, and psychological support to all 215,000 Group employees across 80 countries, receiving over 6,000 requests from 53 countries since its launch.
6
81% of Maisons have initiatives to safeguard mental health, reduce stress, and prevent harassment.
7
Sephora devotes 1% of its profits to positive impact initiatives.
8
The Bvlgari partnership with Save the Children has helped 2.3 million children and raised $115 million.
9
LVMH's workforce includes 1.9% employees with disabilities as of 2024.
10
Sephora helps young people from diverse backgrounds become cosmetologists and beauticians.
11

Fair Money & Economic Opportunity

0

Christian Dior SE is a holding company primarily engaged in fashion, luxury goods, and retail, not financial services. Therefore, all KPIs related to lending, deposit services, financial products, or financial literacy are not applicable. The company does not offer consumer credit products, generate customer finance data, or operate financial service access points. While the articles detail various diversity and inclusion initiatives, employee support programs (like the LVMH Heart Fund for 215,000 employees in over 80 countries), and educational opportunities (such as vocational training and basic literacy for employees), these do not align with the specific definitions of the KPIs, which focus on financial inclusion, lending practices, and financial literacy for external customers or within a financial services context.

1

Fair Pay & Worker Respect

-10

In 2023, 34% of LVMH Group employees were covered by collective agreements or similar arrangements.

1
The accident frequency rate (TRIR) for LVMH Group was 3.77 in 2023, an 8% reduction from 2022.
2
For pay equity, Christian Dior UK Limited's 2024-25 report indicates women earned 97p for every £1 earned by men in median hourly pay.
3
However, multiple labor violations have been substantiated: a Milan court placed LVMH's Christian Dior under judicial administration for a year due to exploitation of workers by Chinese-owned subcontractors, with allegations including forced workers sleeping in factories, removal of safety devices, illegal immigration, and lack of regular contracts.
4
Loro Piana, also owned by LVMH, was placed under court monitoring for a year due to worker abuses in its supply chains, where workers were forced to work up to 90 hours a week for 4 euros an hour, and one worker was beaten.
5
Dior committed to paying €2 million over five years to support initiatives for victims of labor exploitation.
6

Fair Trade & Ethical Sourcing

-70

A Milan court placed Manufactures Dior SRL, a Dior subsidiary, under court administration due to alleged worker exploitation by four Chinese-owned suppliers.

1
The court found a pattern of worker mistreatment, including employees forced to sleep at work to ensure 24-hour availability, inadequate hygiene and safety, and the removal of safety devices to increase production speed.
2
Among the 32 employees at these suppliers, two were illegal immigrants and seven lacked proper documentation.
3
The court also found that this Dior unit did not conduct periodic audits of its suppliers.
4
The Italian antitrust authority investigated Dior for possible misleading consumers about working conditions in its supply chain, uncovering underpaid workers, often immigrants, producing leather goods.
5
Dior agreed to pay 2 million euros over five years to support initiatives for victims of labor exploitation and committed to strengthening supplier audit and selection processes.
6
The company's Supplier and Business Partner Code of Conduct includes ethical and social requirements, but the percentage of supplier contracts with enforceable ethical-sourcing clauses is not specified.
7
The median days to close corrective-action plans after violations is not specified, but corrective plans remained open for more than 365 days in the past.

Honest & Fair Business

-50

A formal whistleblower protection policy exists, including an 'LVMH Alert Line' and other Maison-specific channels.

1
In 2024, 806 reports were received via the LVMH Alert Line, with 60% being HR related, and 938 reports via other channels, with 66% being HR related.
2
In 2023, 561 reports were received via the LVMH Alert Line, with 63% being HR related.
3
Four out of nine directors, representing 44% of the Board, are considered independent.
4
An anti-corruption charter exists, and training is provided for employees in high-risk roles.
5
No convictions for anti-corruption violations were reported.
6
External audits and certifications, such as ISO 14001 and EarthCheck, are mentioned for various operational and supply chain aspects.
7
Deloitte & Associés acted as Statutory Auditor for sustainability reporting.
8
Supplier audits are conducted to ensure compliance with the Supplier Code.
9

Kind to Animals

-70

Dior is not certified cruelty-free by recognized organizations such as Leaping Bunny or PETA.

1
The company continues to use fur, down, leather, wool, and exotic animal skin and hair, with no evidence of substitution percentages for these animal-derived inputs.
2
Dior's animal testing policy states that products are not tested on animals, nor are others permitted to do so, except where required by law.
3
This exception applies to regions like mainland China, where animal testing is mandatory for cosmetics.
4
In 2024, Dior's parent company, LVMH, contributed €300,000 to the International Fur Federation (IFF), which actively lobbies to sustain the fur industry, indicating engagement that opposes animal welfare policy improvement.
5

No War, No Weapons

30

Christian Dior is a certified member of the Responsible Jewellery Council and has implemented the OECD’s five-step framework for risk-based due diligence on the supply chain for minerals from conflict or high-risk areas.

1
The company also commits to respecting and promoting compliance with the KIMBERLEY PROCESS for diamonds.
2
Dior commits to respecting human rights in accordance with the UN Guiding Principles on Business and Human Rights.
3
The company has a zero-tolerance policy regarding involvement in the production of landmines, cluster munitions, or chemical or biological weapons.
4
Dior's responsible formulation charter, available since early 2022, lays out requirements and ambitions concerning formulas and defines Clean Beauty, excluding specific ingredients from new products.
5

Planet-Friendly Business

-40

The company's total Scope 1, 2, and 3 GHG emissions were 8,058,318 tCO2e in 2024, an increase of 947.55% from 2023.

1
Its carbon reduction trajectory was approved by the Science Based Targets initiative (SBTi) in October 2021, and it achieved its target of halving GHG emissions linked to energy consumption two years ahead of schedule.
2
In 2024, 71% of the Group’s energy mix was covered by renewable energy.
3
Water intensity was 68.6 m3 per million euros of revenue.
4
All new workshops, warehouses, and boutiques systematically follow environmental certification standards like LEED.
5
The company aims for 100% of runway sets to be reused, donated, or recycled by 2026.
6
Louis Vuitton analyzed the life cycle of over 80% of its products.
7
In 2024, 33% of materials used in products and packaging were sourced from recycling.
8
The company has a policy of zero deforestation and conserved or restored 3.8 million hectares of flora and fauna habitat.
9
Packaging CO2 is targeted for a 50% reduction per product by 2030.
10
Human resources support is provided to winegrowers and store employees affected by extreme climate events, and regenerative agriculture projects are launched with local stakeholders to strengthen socioeconomic stability.
11
The company participates in TNFD reporting, which is a framework for nature-related financial disclosures.
12

Respect for Cultures & Communities

-40

Christian Dior has engaged in 6 formal partnerships with indigenous or local community groups, including with New Caledonia's Customary Senate

1
, Americans for Indian Opportunity
2
, and Christian Dior Couture's partnership with UNESCO.
3
The company has faced multiple cultural appropriation incidents, including patenting Kanak plant extracts in 1998
4
, criticism for its 2018 Cruise collection
5
, the 2019 'Sauvage' ad campaign
6
, a 2019 map controversy regarding Taiwan
7
, criticism for its Resort 2020 collection
8
, a 2022 skirt design resembling a Chinese 'mamianqun'
9
, and a 2022 campaign image criticized for perpetuating stereotypes.
10
Dior promotes sustainable practices by assessing combined benefits (carbon, biodiversity, water, soil, know-how) in UNESCO-designated sites.
11
Negotiations between the Customary Senate and Dior served as a grievance mechanism, taking approximately two years to resolve.
12
Local communities and youth networks are involved in management committees in eight Amazon biosphere reserves.
13
The company supports craftsmanship, such as the Tsimane women’s community in Bolivia.
14
Dior engages 26 producers of meliponiculture in Peru.
15
The company has taken actions to protect cultural sites, including in UNESCO-designated sites
16
, and reached an agreement to prevent future disruptions on Kanak territory.
17
The direct and indirect support of local communities is central to some initiatives.
18
Christian Dior Couture partnered with UNESCO for biodiversity conservation in Mexico’s Monarch Butterfly Biosphere Reserve.
19
Responses to cultural incidents have included reaching confidential agreements
20
, withdrawing photos
21
, issuing apologies
22
, and deleting controversial ad campaigns.
23
More than 200 people have been trained in forest fire prevention in the Amazon region.
24

Safe & Smart Tech

-60

Christian Dior experienced a significant data breach, with an intrusion detected on January 26, 2025

1
, and confirmed on May 7, 2025.
2
This breach exposed sensitive customer data, including full names, email and postal addresses, telephone numbers, purchase histories, marketing preferences, dates of birth, government-issued ID numbers, and in a small number of cases, Social Security Numbers.
3
Payment information was not compromised as it is tokenized and stored on external gateways.
4
Dior notified relevant regulatory authorities within GDPR's 72-hour window
5
, but customers in the US were notified in mid-July 2025, nearly six months after the initial intrusion.
6
Plaintiffs in class-action lawsuits allege that Dior stored customer information unencrypted and unredacted, and failed to implement appropriate cybersecurity measures.
7
Dior's Shanghai unit was penalized in September 2025 for three critical PIPL violations, including unauthorized cross-border data transfers to France without user consent and failing to deploy technical safeguards like encryption.
8
Dior also failed to report the May 2025 incident to the Korea Internet & Security Agency (KISA) as required by law, potentially incurring a 30 million won fine.
9
The company plans to reinforce multi-factor authentication on privileged accounts and expand real-time behavioral analytics.
10
Dior states it stores data only as long as required for its purpose, with specific retention periods such as 6 months for website security data.
11
Users have rights to access, rectify, erase, and port their data, and to limit processing.
12

Zero Waste & Sustainable Products

-40

Louis Vuitton uses 78% recycled or environmentally sound raw materials in its products.

1
Dior's skincare line uses 98% post-consumer recycled (PCR) and bio-based materials, while Dior Addict Lip Maximizer packaging contains 30% certified recycled content.
2
Louis Vuitton has reduced single-use plastic packaging by 43%, and Dior's skincare line achieved an estimated 62% reduction in single-use waste per customer annually.
3
Dior has repair workshops established over twenty-five years ago, and Louis Vuitton repairs over 500,000 products annually.
4
Dior's skincare bottles are designed to be refilled up to 12 times, with over 300 refill stations globally, and over 96% of returned materials from the refill program are reused.
5
LVMH aims for 100% of new products to be included in the ecodesign process by 2030.
6
Dior collaborates with Weturn for textile recycling and aims for 100% of runway sets to be reused, donated, or recycled by 2026.
7
LVMH's CEDRE program, launched in 2010, recovers waste from perfumes and cosmetics, and since 2023, also from fashion and leather goods.
8
LVMH implements the ZDHC program at textile finishing sites and tanneries to eliminate hazardous substance discharges.
9
Dior has a goal of halving packaging weight per formula by 2030 and phasing out virgin fossil plastics from all packaging by 2028.
10
Dior requires all its suppliers and subcontractors to adhere to the LVMH Supplier Code of Conduct.
11
By 2026, all new products will include a dedicated information system for customers.
12

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.