MASHINIi

CRANSWICK PLC.

CWK.LSE | Processing and preserving of meat

Cranswick PLC is a UK-based food producer specializing in pork, poultry, and convenience foods. The company's primary activities include the processing, marketing, and distribution of a range of fresh and cooked meats, including sausages, bacon, cooked poultry, and gourmet sausages. They also produc...Show More

Ethical Profile

Mixed.

Cranswick PLC, a UK food producer, faces inherent ethical challenges. Its core business of processed meats is fundamentally in conflict with "Better Health for All," as critics link such products to negative health outcomes like heart disease and certain cancers when consumed in excess. Similarly, its reliance on animal agriculture for pork and poultry production is fundamentally in conflict with "Kind to Animals" and "Planet-Friendly Business," raising concerns about animal welfare, greenhouse gas emissions, and water pollution. While the company emphasizes sustainably sourced ingredients, reports suggest the extent of verifiable improvements in these areas requires rigorous evaluation. Fair pay, worker safety, and ethical sourcing within its labor-intensive supply chains are also areas of high materiality, though specific evidence for performance remains limited.

Value Scores

Better Health for All-10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-30
-100100
Kind to Animals20
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-30
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-40
-100100

Better Health for All

-10

The company incurred a £90,000 penalty for a water pollution violation in 2022, indicating significant negative health externalities.

1
Cranswick demonstrates strong food safety measures, including HACCP principles, clear allergen labeling, and independent farm audits, and provides quality, protein-rich ingredients for nutritious meals.
2
,
3
Its core business involves producing pork, poultry, and convenience foods, with efforts to support healthy eating policies.
4
,
5
The company's operations are not relevant to pharmaceutical patent flexibility, addiction mitigation, or clinical trial ethics.

Fair Money & Economic Opportunity

0

Cranswick PLC is a food producer, and its core business does not involve providing financial services to external consumers. While the company offers some financial benefits to its employees, such as a ShareSave scheme

1
, preferential loans
2
, and a savings and insights portal to help improve financial literacy
3
, the provided articles do not contain specific, concrete data points required to score any of the KPIs related to financial services. There is no evidence regarding the share of loans aimed at underserved segments, pricing fairness, revenue from high-cost products, measurable wealth-building outcomes for users, profit reinvestment in community finance, or the extent and impact of financial literacy programs. Consequently, all KPIs are omitted as no relevant data is available to assess them against the rubric's quantitative thresholds.

Fair Pay & Worker Respect

20

The company's group average employee turnover rate was 3.34%.

1
The Total Recordable Incident Rate (TRIR) was 1.77.
2
The employee engagement score from a group-wide staff survey was 72%.
3
For the Consolidated Group, women earned 93.6% of men's median hourly pay.
4
In 2024, a subsidiary, Cranswick Convenience Foods Limited, was named by the government for failing to pay the minimum wage, resulting in a £32,841 penalty for wage arrears repaid.
5

Fair Trade & Ethical Sourcing

0

No evidence available to assess CRANSWICK PLC on Fair Trade & Ethical Sourcing.

Honest & Fair Business

-30

Cranswick PLC exhibits significant gaps in its audit coverage, with only around 20% of its directly operated pig farms subject to independent review.

1
The company also faces substantial ethical challenges, including 776 environmental rule breaches at its intensive farms between 2017 and 2024,
2
and multiple animal welfare scandals that led to supermarket suspensions
3
and a notable share price drop.
4
In the past three years, Cranswick incurred $211,097 in ethics-related regulatory fines, primarily for water pollution and labor standards violations.
5
Despite these issues, the company maintains a robust Anti-Bribery and Anti-Corruption Policy, adopted in October 2020,
6
which outlines a zero-tolerance approach,
7
references major international anti-corruption laws,
8
and includes provisions for third-party due diligence and periodic monitoring.
9
Additionally, Cranswick has a comprehensive Group Whistleblowing Policy, released in April 2025,
10
offering a 24/7 multi-language external hotline (Safecall) for anonymous reporting,
11
with initial reports acknowledged within ten working days
12
and biannual reminders to employees.
13

Kind to Animals

20

100% of Cranswick's supply base is audited to nationally recognized farm assurance schemes and higher welfare schemes such as RSPCA Assured.

1
In 2023, over 250 farm and processor audits were conducted, with no major non-conformances found and minor issues actioned.
2
For cage-free sourcing, 100% of egg products are sourced from Free Range farms.
3
, 99% of dairy cows are free from confinement, and 100% of lambs have access to pasture.
4
Over 96% of pork processed is from farms where sows are not confined during gestation.
5
However, only 23% of sows in the global supply chain are free from farrowing crates.
6
Cranswick endorses the 'Five Freedoms' and 'Five Domains Model', committing to ending routine activities like tail docking, teeth clipping, castration, beak trimming, and close confinement for all species.
7
100% of UK pigs and chickens have permanent access to environmental enrichment, 100% of lambs have pasture access, and over 80% of beef and dairy cattle have access to pasture or environmental enrichment.
8
All animals are humanely pre-stunned with 100% effectiveness.
9
The company invested £40 million to improve pig farming operations and introduced five new welfare officer roles.
10
Despite these efforts, 70% of pigs are tail docked, 94.5% of laying hens undergo beak trimming, and 96.5% of cattle are disbudded or dehorned.
11
An independent review in November 2025 found farms compliant with legislation and welfare standards, stating actions seen in investigative films were not representative of Cranswick’s normal standards and practices.
12

No War, No Weapons

0

Cranswick PLC is a food producer, and the provided articles contain no evidence of its involvement in arms manufacturing, military contracts, or conflict facilitation. Specifically, there is no information regarding revenue from arms contracts, development of dual-use technology, sales to embargoed regimes, or any defense-related lobbying or procurement. The company's products do not involve mineral inputs, and there is no indication of operations or procurement in conflict-affected areas that would necessitate specific war-risk audits or human rights due diligence in such regions. Therefore, most KPIs are not applicable to its core business model.

Planet-Friendly Business

-30

Cranswick PLC reported total Scope 1, 2, and 3 greenhouse gas emissions of 3,047,691 tCO2e for FY2024.

1
The company has SBTi-validated science-based targets, approved in July 2021, to reduce Scope 1 and 2 emissions by 50% and Scope 3 emissions by 50% per tonne sold by 2030.
2
Cranswick moved to 100% renewable grid electricity group-wide in January 2018.
3
The company has a formal deforestation policy (April 2023)
4
and has traced 100% of its procured soya to origin.
5
In 2022, 74.4% of its owned farms' annual soya usage was RTRS Full Mass Balance certified or sourced from the northern hemisphere, with a target for 100% verified deforestation and conversion-free soy by 2025.
6
Cranswick aims to achieve operational Net Zero by 2040, with interim targets to reduce Scope 1, 2, and 3 emissions by 50% by 2030.
7
The company conducted a climate scenario analysis, evaluating 1.5°C and 4°C scenarios, and allocated £100 million towards its Second Nature programme.
8
In FY2024, 1.6% of its total water withdrawal originated from areas of high baseline water stress.
9

Respect for Cultures & Communities

0

No evidence available to assess CRANSWICK PLC on Respect for Cultures & Communities.

Safe & Smart Tech

0

Cranswick plc has no documented material cyber security breaches for the year ending March 2019

1
and has detailed procedures and a robust IT control framework in place to reduce the risk of fraudulent payment requests
2
. The company is registered with the Information Commissioner’s Office (ICO) under number Z5874910
3
and is committed to treating personal data in accordance with applicable data protection legislation
4
. Users are explicitly granted rights to access, rectify, erase, restrict processing, object to processing, and data portability of their personal data
5
. The company states it retains personal data only as long as needed for the purpose it was collected
6
, reviewing and securely deleting data when no longer required
7
. Its robust IT control framework is reviewed and tested frequently by internal teams and specialist third parties
8
, indicating standard vulnerability management and security testing practices.

Zero Waste & Sustainable Products

-40

Cranswick has incurred 776 environmental rule breaches between 2017 and 2024, including irregularities related to the transport and disposal of farm waste, and pollution from slurry and dead animal carcasses.

1
Despite these violations, the company has achieved a 61% reduction in edible food waste across the business in under three years, eliminating over 4,216 tonnes of food waste.
2
It implements multiple waste reduction initiatives, such as detailed waste mapping, employee education through an e-Learning module, and partnerships to use surplus ingredients for meals. The company was recognized at the 2017 Waste2Zero Awards for Best Food Waste Prevention Project
3
and is a signatory of the Grocer’s “Waste Not” campaign, Champions 12.3 initiative, Courtauld Commitment 2025, and the 10 x 20 x 30 initiative.
4
Cranswick conducts daily measurement of production food waste
5
and has set targets to reduce total food waste by 50% by 2030 from a 2016 baseline, aligning with UN SDG 12.3
6
, and to reduce plastic use by 50% by 2025.
7

Own CRANSWICK PLC?

Upload your portfolio and see how all your holdings score across 11 ethical dimensions.

Audit My Portfolio

AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.