Better Health for All

Baozun's core business is providing e-commerce solutions and brand management, which is materially neutral to the 'Better Health for All' value. The company facilitates online sales for various brands, including those in the food and health sectors, but it does not directly manufacture or develop these products

. The 2024 Sustainability Report highlights environmental and social responsibility initiatives, including a 35.5% reduction in Scope 1 and 2 GHG emissions from 2021 (excluding Gap China) and a partnership with "Her Unlimited Women Development Center" for rural women empowerment . However, the report lacks specific data related to health outcomes, safety records, price accessibility, or health innovation investments . Without proactive initiatives to improve healthcare access or promote public health, Baozun's impact remains neutral . Therefore, there is insufficient evidence to provide a non-zero score.

Fair Money & Economic Opportunity

Baozun Inc. is an e-commerce solutions and brand management company, not a financial institution that offers lending or deposit services to consumers. Therefore, KPIs related to consumer financial products, such as underserved client share, pricing fairness, exploitative fee exposure, data accessibility, fair lending compliance, wealth building outcomes, debt burden ratio, geographic inclusion, and product simplicity, are not applicable and score 0. While the company partnered with the 'Her Unlimited Women Development Center' for a rural women empowerment program,

this is an initiative and not a share of a loan/insurance book, thus the inclusion initiatives KPI also scores 0 as its core business is outside finance. No information was provided regarding profit reinvestment or financial literacy initiatives.

Fair Pay & Worker Respect

No specific, concrete data points were found in the provided articles for Baozun Inc. regarding any of the KPIs under the 'Fair Pay & Worker Respect' ethical value.

The articles did not contain information on living wage coverage, CEO-to-median pay ratio, collective bargaining, safety incident rates, pay equity ratio, worker engagement, turnover rate, labor violation incidents, insecure contract share, or health insurance coverage for the company.

Fair Trade & Ethical Sourcing

Baozun Inc.'s brand management company, Gap China, conducts annual third-party factory audits for all suppliers.

Supplier evaluations are performed twice a year for category A suppliers and once a year for category B suppliers. The company reported no incidents of child labor or forced labor in 2023 and no significant violations related to child or forced labor in 2024. In 2024, 96% of suppliers signed five agreements, including a Supplier Code of Conduct that covers human rights, environmental protection, and anti-corruption. The company also implements a localized procurement policy with a local procurement ratio of over 99%.

Honest & Fair Business

Based on the provided articles, there is insufficient evidence to assess Baozun Inc.'s alignment with the value of "Honest & Fair Business." Article

provides information on corporate governance structure but lacks quantitative data related to regulatory actions, compliance issues, or comparisons to industry benchmarks. Article was throttled, preventing retrieval of necessary information from the SEC filing. Without more data, a score cannot be accurately determined.

Kind to Animals

No specific evidence was found in the provided articles regarding Baozun Inc.'s performance on any of the 'Kind to Animals' KPIs. The articles primarily focus on general ESG practices, financial performance, and operational details, without specific mentions of animal welfare, animal testing, cruelty-free certifications, ethical sourcing of animal-derived materials, or wildlife conservation initiatives.

While one article mentions supplier audits, it does not specify that these audits cover animal welfare compliance.

No War, No Weapons

Baozun Inc.'s core business is described as end-to-end e-commerce solutions and brand management. The provided articles, including the 2024 Form 20-F and sustainability reports, do not contain any information indicating that the company derives revenue from arms or defense contracts, or that it is involved in any defense-related activities.

There is no evidence of exposure to controversial or banned weapons, nor is there a need for ethical red lines related to weapons, given the company's stated business model. Therefore, these KPIs are scored as N/A, reflecting no involvement in such activities.

Planet-Friendly Business

Baozun Inc. reported a 35.5% decrease in Scope 1 and 2 GHG emissions from 2021, excluding Gap China.

The company has launched a carbon emissions dashboard for real-time visualization of emissions data. Three of its warehouse/logistics parks (Wujiangnan, Yishang, and Tuopu) have received ISO 14064 carbon verification certification, and two of these parks (Yishang and Tuopu) are certified as PAS 2060 carbon-neutral. Additionally, 40% of core suppliers are undertaking carbon reduction projects. The company expanded employee training programs, conducting 122 sessions for 38,242 participants.

Respect for Cultures & Communities

Baozun has established 9 formal partnerships with community and educational institutions, including universities and public welfare centers, as of 2024.

The company reported no cultural appropriation incidents. In terms of local employment, 7,722 out of 7,874 total employees in 2024 are from mainland China, representing 98.07% of the workforce. Grievance mechanisms are available through multiple channels, including telephone, email, WeChat, and internal networks, covering all operational sites. The average handling time for negative public opinion decreased to 2.5 hours in 2024, and community complaints are aimed to be resolved within 3 business days. The company's local procurement ratio is over 99%. Baozun engages in charitable giving, including donations for children with congenital heart disease and RMB 130,000 worth of clothing to the “Siyuan Smile Action” project. The company does not specifically track indigenous or minority-owned suppliers. The company's reports are available in simplified Chinese, traditional Chinese, and English.

Safe & Smart Tech

Baozun Inc. reported no data breach incidents or penalties in 2023 and 2024, and no incidents of unauthorized data use in 2023 and 2024.

The company obtained and maintained ISO 27001 (Information Security Management System) and ISO 27701 (Privacy Information Management System) certifications, along with a Level 3 cybersecurity protection assessment. All employees received cybersecurity and privacy training twice a year in both 2023 and 2024, with 8,862 employees completing integrity training assessments with a 100% pass rate in 2024. Two-factor authentication is implemented for account logins. The company conducted 44 internal and external penetration tests in 2023 and additional tests in 2024. Privacy principles are incorporated into top-level information security system documents. Data is classified into four levels, and access controls are in place with account permissions reviewed every six months. The company states it complies with Chinese laws (Internet Security Law, Personal Information Protection Law, Data Security Law) and GDPR, reporting no violations or penalties. Effective encryption measures, such as password and key security, are implemented. Users can inquire, correct, and remove their data, which is deleted after its purpose is achieved.

Zero Waste & Sustainable Products

Baozun reported that 16.47% of its total packaging materials used in finished products in 2024 were recycled.

The company also stated that around 10% of the fabrics used by Gap China are environmentally friendly, which is the only specific recycled content percentage provided. Baozun reduced tape usage by 7,376,000 meters in 2023 and approximately 10 tons annually in 2024, and reduced plastic wrapping film by about 30,000 rolls annually by introducing reusable wrapping tapes. The company has implemented numerous waste reduction initiatives, including the cumulative reuse of 9,484 tons of packaging materials in 2024, annual recycling of about 900 pallets, and promoting recycling of turnover boxes. For hazardous waste, Baozun reported no violations of environmental protection laws or regulations in 2024 and aims to maintain a 100% compliance rate for hazardous waste disposal by 2025. The company's local procurement ratio was over 99% in 2024. Baozun has set a target to achieve 100% waste separation in office buildings, warehousing, and logistics parks by 2025. The company requires all direct suppliers to sign a Supplier Code of Conduct, which includes environmental protection. Baozun also promotes sustainable consumption through diversified advocacy activities for customers. Two of Baozun's parks (Yishang and Tuopu) achieved PAS 2060 carbon neutrality certification in 2024.