MASHINIi

BIKE24 HLDG.

BIKE.XETRA | Retail sale via mail order houses or via Internet

BIKE24 Holding AG is a leading e-commerce platform specializing in bicycle and outdoor equipment. The company operates primarily through its online shop, BIKE24.de, offering a wide range of products including bicycles, bicycle parts, accessories, clothing, and outdoor gear. BIKE24 caters to both rec...Show More

Ethical Profile

Mixed.

BIKE24's core business of selling bicycles inherently promotes health, with studies showing cycling can reduce knee osteoarthritis by 21% and premature death risk for diabetics by 22%. The company also became climate neutral in 2020. However, reports suggest its DitchCarbon score lags behind 81% of retail peers, and it does not publicly report carbon emissions or reduction targets. Critics point to gaps in its "Safe & Smart Tech" practices, citing concerns about cybersecurity investment, AI ethics governance, and a lack of bug bounty programs, despite GDPR compliance and clear data retention policies.

Value Scores

Better Health for All10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-30
-100100
Zero Waste & Sustainable Products-20
-100100

Better Health for All

10

The company's core products, bicycles and outdoor equipment, enable cycling, which delivers transformative health benefits. Cycling is associated with a 46% lower risk of heart disease, 45% lower risk of cancer, and 28% lower risk of premature death.

1
It also reduces the likelihood of knee osteoarthritis by 21%, improves lung function by 5-15%, and reduces sick days by 15%.
2
Cycling promotes preventative health measures by encouraging physical activity and reducing the need for treatment.
3
It also contributes to mental well-being, with 75% of riders reporting better mental health and a 19% lower risk of depression.
4
Furthermore, cycling generates positive health externalities by reducing air pollution and associated health problems.
5
However, there are notable safety incidents associated with cycling, including approximately 1,000 annual U.S. fatalities and over 130,000 injuries.
6
E-bike injuries are twice as likely to involve a motor vehicle collision and three times more likely to involve a pedestrian collision, often resulting in more serious injuries.
7
While cycling is significantly cheaper than car travel, with annual costs estimated between $200 and $340, a study found that 35% of African, African American, and Hispanic Portland residents lacked secure bicycle storage, indicating significant access barriers for vulnerable populations.
8
The company's business model does not directly involve health-related products requiring accessibility considerations.

Fair Money & Economic Opportunity

0

BIKE24 Holding AG is an e-commerce platform specializing in bicycle and outdoor equipment, not a financial institution.

1
As such, the company does not offer lending, deposit services, consumer credit products, or other financial services.
2
Therefore, all KPIs related to financial services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives, data accessibility for financial data, fair lending compliance, wealth building outcomes, profit reinvestment in community finance, financial literacy initiatives, debt burden ratio, geographic inclusion for banking services, and product simplicity for financial products, are not applicable to its core business model.
3
This maps to the '0' tier for each respective KPI as defined in the rubric.

Fair Pay & Worker Respect

0

No evidence available to assess BIKE24 HLDG on Fair Pay & Worker Respect.

Fair Trade & Ethical Sourcing

0

No evidence available to assess BIKE24 HLDG on Fair Trade & Ethical Sourcing.

Honest & Fair Business

0

No specific, concrete evidence was found in the provided articles to assess BIKE.XETRA against any of the 'Honest & Fair Business' KPIs. Both articles explicitly state that they do not contain data relevant to the requested metrics for BIKE.XETRA.

1

Kind to Animals

0

The provided articles do not contain any specific, concrete data points or verifiable facts related to BIKE.XETRA's performance on any of the 'Kind to Animals' KPIs.

1
Information regarding cruelty-free certifications, animal testing practices, humane certifications for operations, wildlife conservation impact, ethical input substitution, supplier audits for welfare, cage-free sourcing, animal testing policy or volume, R&D investment in animal-free alternatives, animal agriculture ethics, animal-free R&D collaboration, or public policy engagement on animal welfare is absent.
2

No War, No Weapons

0

No relevant evidence was found in the provided articles to assess BIKE.XETRA against any of the KPIs for the 'No War, No Weapons' ethical value.

1
The articles primarily consist of promotional material, a broken link, and website traffic analysis, none of which contain specific data points related to arms contracts, dual-use technology, sales to sanctioned regimes, peacebuilding investments, or any other defense-related activities or policies.

Planet-Friendly Business

0

No evidence available to assess BIKE24 HLDG on Planet-Friendly Business.

Respect for Cultures & Communities

0

The provided articles do not contain specific, concrete data points relevant to any of the KPIs for 'Respect for Cultures & Communities'. provides no relevant data. , an ESG report summary, explicitly states that it lacks details on partnerships with indigenous or local communities, revenue reinvestment in local development, cultural appropriation incidents, cultural impact assessments, workforce diversity from local communities, grievance mechanisms, FPIC participation, community governance inclusion, cultural preservation investment, local procurement, indigenous suppliers, cultural site protection, social license to operate, charitable giving to cultural heritage organizations, community fund allocation, language inclusivity, cultural incident response, or cultural training.

1

Safe & Smart Tech

-30

BIKE24 explicitly states compliance with GDPR and German data protection law.

1
Users have comprehensive control over their personal data, including rights to access, rectify, erase, restrict processing, data portability, and object to processing, which can be managed via customer accounts.
2
However, authentication security is basic, relying solely on password-protected customer accounts with no mention of multi-factor authentication.
3
Data retention periods vary; for example, commercial and business letters are retained for 10 years, while IP addresses are anonymized or deleted after a maximum of 10 days, and Cloudflare data is retained for up to 7 days.
4

Zero Waste & Sustainable Products

-20

BIKE.XETRA has no specific regulatory actions, violations, fines, or compliance issues mentioned in the provided articles.

1
The company's ESG report outlines general commitments to environmental protection but lacks quantitative data on waste diversion, product recyclability, packaging sustainability, or recycled content.
2
The broader bicycle industry faces challenges such as planned obsolescence and a lack of component standardization, which hinder repair and reuse, but no specific data for BIKE.XETRA on these aspects is available.
3

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.